The Killer Content Awards - B2B Markerting Exchange 2018 | Demand Gen Report | 1 November 2017 | Scottsdale, AZ , 7575 E Princess Dr, Scottsdale, AZ 85255, USA

If the years since our inaugural Killer Content Awards have taught us anything, it’s that B2B is no longer boring. We’ve evolved far past the product-focused, static assets of yesteryear and are seeing more immersive storytelling delivered through interactive and even customized experiences.

And our expanding list of winners — from Fortune 1000 enterprise companies to scrappy startups — reaffirms that more and more marketers are embracing new rules of engagement.

Think you have what it takes to be placed alongside these innovative brands? Submit your content or campaign today!

What You’ll Gain From #B2BMX

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.
The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2018 marketing plans, empowering you to:

• Test drive the latest tools and apps to create interactive content
• Plan your content calendar
• Optimize your database to reach more prospects within your target audience
• Measure the effectiveness of your campaigns
• Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
• Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates.

WHAT TO EXPECT AT #B2BMX

• MORE THAN 50 sessions will take place at #B2BMX, featuring influential speakers and thought leaders in content marketing, demand generation and sales enablement.
• MORE THAN 900 B2B marketers are expected to attend the 2018 event.
• MORE THAN 70% of attendees at past events were Director level and above.