The Transform Awards Asia-Pacific 2017 | Transform Magazine | 14 August 2017 | Grand Harbour Hotel in Hong Kong, 23 Oil St, North Point, Hong Kong

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. It is a platform for organisations to tell their brand development and rebrand stories and to discuss reputational change. Transform is an opportunity for organisations, agencies and advising councils to benchmark their work and processes.
Companies and agencies entering the Transform Awards Asia have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole rebranding process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for rebranding.

2016 Transform Award Winners

The winners of the 2016 Transform Awards Asia-Pacific are as follows:

CONTENT

Best use of a visual property; photography/illustration/digital
Gold - Hodges Real Estate and Traffic
Silver - Lewis Silkin and Living Group
Silver - Mandalay Rum, The Governor's Choice and Brand Union
Bronze - the Chin Family (IEC) and Brand Union
Highly Commended - Swire Properties and FITCH (formerly StartJG)

Best brand architecture solution
Gold - Lewis Silkin and Living Group
Silver - Victoria State Government and Designworks
Bronze - Officeworks and Designworks
Highly Commended - COLOR MAD and PLTFRM
Highly Commended - Neo Health and MADE Creative

Best use of copy style/tone of voice
Gold - Mandalay Rum, the Governor's Choice and Brand Union
Silver - GOOD BABY and CREATIVE CAPITAL
Bronze - LOOK UP and CREATIVE CAPITAL
Highly Commended - @T and CREATIVE CAPITAL

Best brand experience
Gold - KFC and Brand Union
Silver - obentos and MetaDesign
Bronze - Swire Properties and FITCH (formerly StartJG)
Highly Commended - Cambrew, Angkor Beer and ComZone
Highly Commended - The Walt Disney Company and The Laundromatte

Best use of packaging
Gold - Thammachart Seafood Retail Ltd and Elmwood Design Singapore Pte Ltd
Silver - Mandalay Rum, the Governor's Choice and Brand Union
Bronze - GOOD BABY and CREATIVE CAPITAL
Highly Commended - @T and CREATIVE CAPITAL

Best use of audio brand
Gold - The Walt Disney Company and The Laundromatte
Silver - Nestlé Vietnam and J. Walter Thompson Vietnam & Mirum Vietnam

Best use of typography
Gold - Traffic
Silver - GOOD BABY and CREATIVE CAPITAL
Silver - Hodges Real Estate and Traffic
Bronze - NSW Health WSLHD - Women's & Newborn Health and Handle Branding
Highly Commended - Carl F. Bucherer and MetaDesign

Best place or nation brand
Gold - British Airways and SapientNitro

PROCESS

Best internal communications during a brand development project
Gold - webe and Brand Union
Silver - Kidsland and Labbrand

Best implementation of a brand development project
Gold - Hodges Real Estate and Traffic
Silver - MEIZU and MetaDesign
Bronze - SAIC Volkswagen and MetaDesign
Highly Commended - Peacebird and Landor Associates

Best localisation of an international brand
Gold - Thomas Cook and Labbrand
Silver - Ooredoo and Brand Union
Bronze - ICEFRESH and the Good Agency Asia
Bronze - the Walt Disney Company and the Laundromatte
Highly Commended - Bank of America Merrill Lynch and Brand Union

STRATEGY

Best creative strategy
Gold - Suntory PepsiCo Vietnam Beverage and J. Walter Thompson Vietnam
Silver - Hodges Real Estate and Traffic
Silver - NSW Health WSLHD - Women's & Newborn Health and Handle Branding
Bronze - Genting Hong Kong and FITCH (formerly StartJG)
Bronze - Lewis Silkin and Living Group
Highly Commended - Kidsland and Labbrand

Best brand evolution
Gold - PHILIPPE & GASTON and CREATIVE CAPITAL
Silver - GOOD BABY and CREATIVE CAPITAL
Silver - Neo Health and MADE
Bronze - MEIZU and MetaDesign
Highly Commended - Hodges Real Estate and Traffic

Best strategic/creative development of a new brand
Gold - Mandalay Rum, the Governor's Choice and Brand Union
Silver - @T and CREATIVE CAPITAL
Silver - Zhejiang Circuit and Labbrand
Bronze - LOOK UP and CREATIVE CAPITAL
Highly Commended - Hodges Real Estate and Traffic
Highly Commended - Steam and MADE

Best naming strategy
Gold - Thomas Cook and Labbrand
Silver - Givergy and Living Group
Bronze - webe and Brand Union
Highly Commended - Mondelez and Labbrand
Highly Commended - Renault and Labbrand

TYPE

Best corporate rebrand following a merger or an acquisition
Gold - Now Health International and FITCH (formerly StartJG)

Best brand development project to reflect changed mission/values/positioning
Gold - AXENT and Labbrand
Silver - HKEX and Brand Union
Silver - PHILIPPE & GASTON and CREATIVE CAPITAL
Bronze - Ashurst and Living Group

Best brand consolidation
Silver - Ashurst and Living Group

Best rebrand of a digital property
Gold - Petinsurance.com.au and Traffic
Silver - Orrick and Living Group
Bronze CLSA and Sedgwick Richardson

SECTOR

BEST VISUAL IDENTITY
Charity/NGO/non-profit
Gold - TENCENT and the Good Agency Asia
Silver - Mother's Choice an Brand Union

Education sector
Gold - the Chin Family (IEC) and Brand Union

Engineering and manufacturing
Silver - SAIC Volkswagen and MetaDesign

Financial services
Gold - Petinsurance.com.au and Traffic
Silver - HKEX and Brand Union
Bronze - KT Capital and Landor
Highly commended - CFM and Living Group

Healthcare and pharmaceutical
Gold - Neo Health and MADE
Silver - NSW Health WSLHD - Women's & Newborn Health and Handle Branding

Professional services
Gold - Lewis Silkin and Living Group
Silver - Hobson Leavy and Cluster Creative
Silver - Orrick and Living Group
Bronze - Ashurst and Living Group
Highly Commended - Ogilvy Edge and Brand Union

Property
Gold - Shougang Group and Landor
Silver - Hodges Real Estate and Traffic
Bronze - Zhejiang Circuit and Labbrand
Highly Commended - Pimlico Capital and MADE

Retail
Gold - obentos and MetaDesign
Silver - Peacebird and Landor
Bronze - Mishka and des:glory
Highly Commended - Carslan and Landor

Technology, media and telecommunications
Gold - HOOQ and Elmwood Design Singapore Pte Ltd
Silver - webe and Brand Union
Bronze - Givergy and Living Group
Highly Commended - MEIZU and MetaDesign

Travel and leisure
Gold - Tianjin Airlines and Brand Union
Silver - Kempinski Hotels and Beijing Tourist Group and Landor
Silver - Beijing Postcards and MetaDesign
Bronze - Genting Hong Kong and FITCH (formerly StartJG)

Best overall visual identity
Winner - Lewis Silkin and Living Group

Grand Prix
Winner - Thomas Cook and Labbrand