The Transform Awards Europe 2018 | Transform Magazine | 17 November 2017 | The Brewery, 52 Chiswell St, London EC1Y 4SD

The Transform Awards Europe has honoured brand development and rebranding projects for the past seven years. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding across Europe.

Companies and agencies entering the Transform Awards benchmark work against their peers and stand out among competitors, rewarding excellence across the whole rebranding process.

The awards celebrate and recognise the creativity and strategic thought exercised, while providing the opportunity to celebrate with clients and colleagues at the most prestigious rebranding awards event.

2016 Transform Awards:

A huge congratulations to all those at the Transform Awards Europe 2016.

Content

Best use of a visual property:
• Gold - UEFA/TEAM Marketing and Radiant Studios
• Silver - Breast Cancer Now and The Clearing
• Silver - European Flavours & Fragrances and Frank, Bright & Abel
• Bronze - Christ Church Primary School and Living Group
• Highly commended - AQA and Bell
• Highly commended - Regent Street and Small Back Room

Best brand architecture solution:
• Bronze - Nuffield Health and Handsome Brands
• Highly commended - Lorton Entertainment and Brand & Deliver

Best use of copy style/tone of voice:
• Gold - eir and Moving Brands
• Silver - Hft and Clout Branding
• Silver - Tesco and The Clearing
• Bronze - Carbon Law Partners and Writers
• Bronze - UBS and The Writer
• Highly commended - Schillings and Goosebumps Brand Consultancy

Best brand experience:
• Silver - Morrisons and M Worldwide
• Bronze - DanceEast and Spring
• Bronze - eir and Moving Brands
• Bronze - Tata Consultancy Services
• Highly commended - Commvault and McMillan

Best use of packaging:
• Gold – RB and Brand Union
• Silver - Marks & Spencer and DewGibbons + Partners
• Silver - Merck and Creative Leap
• Highly commended - Lindt & Sprüngli and DewGibbons + Partners

Best wayfinding or signage:
• Gold - Green Park – Oxford Properties and Endpoint
• Silver - DanceEast and Spring
• Bronze - Embassy Gardens – Ballymore and Endpoint

Best use of audio branding:
• Gold - Wiener Linien and Sound Strategy and why do birds
• Silver - Åhléns City and Lexter Sound Design

Best use of typography:
• Gold - S Evans & Sons and Studio Jo and Co
• Silver - MOL Group and GW+Co
• Bronze - Eastwick and McMillan
• Bronze - Nuffield Health and Handsome Brands
• Highly commended - Lush Cosmetics and Dalton Maag

Best place or nation brand:
• Silver - Moroccan National Tourism Office and Spring

PROCESS

Best external stakeholder relations during a brand development project:
• Gold - Outsmart and Goosebumps Brand Consultancy
• Silver - Tata Consultancy Services
• Bronze - OneFamily and Goosebumps Brand Consultancy
• Highly commended - BBC Newsbeat and Moving Brands
• Highly commended - SapientNitro
• Highly commended - Tata Consultancy Services

Best internal communication during a brand development project:
• Gold - Clarity Travel Management and Row-A
• Silver - Lloyds Banking Group and Rufus Leonard
• Highly commended - Atkins and Appetite
• Highly commended - Fusion and Bell

Best implementation of a brand development project:
• Gold - io oil & gas consulting and Bisqit
• Silver - eir and Moving Brands
• Silver - Outsmart and Goosebumps Brand Consultancy
• Bronze - Lloyds Banking Group and Rufus Leonard
• Bronze - Natilik and Rufus Leonard
• Bronze - OneFamily and Goosebumps Brand Consultancy
• Bronze - Tata Consultancy Services

Best implementation of a brand development project across multiple markets:
• Gold - Suez Environnement and GLIMMA
• Bronze - Le Boat and SomeOne

STRATEGY

Best creative strategy:
• Gold - Outsmart and Goosebumps Brand Consultancy
• Silver - SafeLives and PIN Creative
• Silver - TSB and Joint
• Bronze - eir and Moving Brands
• Highly commended - Breast Cancer Now and The Clearing
• Highly commended - Moroccan National Tourism Office and Spring

Best brand evolution:
• Gold - TSB and Joint
• Silver - Jardiland and WIPbrands
• Bronze - GAM and Seigel+Gale
• Bronze - Merck and Creative Leap
• Highly commended - Ashurst and Living Group

Best strategic/creative development of a new brand:
• Gold - Barkers and Handsome Brands
• Silver - Dogs for Good and FleishmanHillard Fishburn
• Bronze – Caledonian Sleeper and Weber Shandwick
• Highly commended - Bridge Partnership and The House

Best naming strategy:
• Gold - Outsmart and Goosebumps Brand Consultancy
• Silver - British Gas and The Writer
• Silver - Givergy and Living Group
• Bronze - eir and Moving Brands
• Highly commended - OneFamily and Goosebumps Brand Consultancy
• Highly commended - SafeLives and PIN Creative

TYPE

Best corporate rebrand following a merger or acquisition:
• Gold - OneFamily and Goosebumps Brand Consultancy
• Silver - Breast Cancer Now and The Clearing
• Silver - Wren Sterling and Living Group
• Bronze - Amec Foster Wheeler

Best brand development project to reflect changed mission/values/positioning:
• Gold - bigHead and Clout Branding
• Gold - Christ Church Primary School and Living Group
• Silver - S Evans & Sons and Studio Jo and Co
• Bronze - Rowcroft and The House
• Highly commended - DPD and Lippincott
• Highly commended – Vistra and Lippincott

Best brand consolidation:
• Gold - Bauer Media Group and The Allotment
• Silver - DPD and Lippincott
• Bronze - Premier Inn and Rufus Leonard
• Bronze - TH White and The House
• Highly commended - Doxense and Brand Brothers
• Highly commended - ODEON and Rufus Leonard

Best rebrand of a digital property:
• Gold - Outsmart and Goosebumps Brand Consultancy
• Silver - Telenor Group and Pajama Limited
• Bronze - NTT DATA Digital and Pajama Limited
• Highly commended - Airbus Group and Aperto AG
• Highly commended - Grupa Wirtualna Polska and BNA

SECTOR

Best visual identity from the charity/NGO/non-profit sector:
• Silver - Dogs for Good and FleishmanHillard Fishburn
• Silver – Cycle Enfield and Bell
• Bronze - DanceEast and Spring
• Bronze - Fight for Sight and Rufus Leonard
• Highly commended - Royal Albert Hall and BrandPie
• Highly commended - Stand Against Violence and The Cernis Collective

Best visual identity from the education sector:
• Gold - Christ Church Primary School and Living Group
• Bronze - Imperial College Business School and OPX
• Highly commended - University of Warwick and Frank, Bright & Abel

Best visual identity from the energy & extractives sector:
• Silver - io oil & gas consulting and Bisqit
• Bronze - MOL Group and GW+Co
• Highly commended - Puma Energy and MerchantCantos

Best visual identity from the financial services sector:
• Silver - Wren Sterling and Living Group
• Bronze - OneFamily and Goosebumps Brand Consultancy
• Highly commended - CFM and Living Group
• Highly commended - Pariti Finance and Brand & Deliver
• Highly commended - Treuco and Branders Group AG

Best visual identity from the healthcare & pharmaceuticals sector:
• Gold - Merck and FutureBrand
• Bronze - Independent Midwives UK and Nalla Design
• Bronze - Nuffield Health and Handsome Brands

Best visual identity from the industrial & basic materials sector:
• Gold - S Evans & Sons and Studio Jo and Co
• Silver - European Flavours & Fragrances and Frank, Bright & Abel
• Bronze - bigHead and Clout Branding
• Highly commended - BJS Storage & Distribution and Moirae Creative Agency
• Highly commended - TH White and The House

Best visual identity from the professional services sector:
• Gold - Purcell and Kimpton Creative
• Silver - Doxense and Brand Brothers
• Bronze - NTT DATA Digital and Pajama Limited
• Highly commended - Atkins and Appetite
• Highly commended - CII Insurance Made Simple and Rare Breed

Best visual identity from the property sector:
• Silver - Liberty Living and Bisqit
• Highly commended - Regent Street and Small Back Room

Best visual identity from the retail sector:
• Gold - Barkers and Handsome Brands
• Silver - Jardiland and WIPbrands
• Silver - Land Rover and Brand Union
• Bronze - Revelation! and Mammal & The Cernis Collective
• Highly commended - Breville and FleishmanHillard Fishburn
• Highly commended - Sottini (Ideal Standard) and Conran Design Group

Best visual identity from the technology, media & telecommunications sector:
• Gold - Logitech and DesignStudio
• Silver - Outsmart and Goosebumps Brand Consultancy
• Bronze - eir and Moving Brands
• Highly commended - .tickets and Nalla Design
• Highly commended - Datum and GW+Co
• Highly commended - Givergy and Living Group

Best visual identity from the travel & leisure sector:
• Gold - Moroccan National Tourism Office and Spring
• Silver - Clarity Travel Management and Row-A
• Bronze - Etihad and Landor Associates
• Bronze - Shangri-La Hotel and Brand Union

Best overall visual identity:
• Logitech and DesignStudio

Grand Prix:
• TSB and Joint