The Transform Awards North America 2017 | Transform Magazine | 12 June 2017 | TBA, North America

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. It is a platform for organisations to tell their brand development and rebrand stories and to discuss reputational change. Transform is an opportunity for organisations, agencies and advising councils to benchmark their work and processes.
The Transform Awards, held annually in Europe, the MENA region, North America and Asia-Pacific, is a global celebration of brand development, reputation management and transformation work.

2016 Past winners

The winners of the Transform Awards North America 2016 are as follows:

CONTENT

Best use of a visual property

Gold - Pearson and Together Design

Silver - LREI and Thackway McCord

Bronze - Brar’s and Jump Branding & Design Inc

Highly commended - Procter & Gamble, Bounty and Interbrand

Best use of copy style/tone of voice

Gold - Tupperware and FutureBrand

Silver - Wild Turkey, Gruppo Campari and The Gild

Highly commended - Perry World House at the University of Pennsylvania and MerchantCantos

Best use of packaging

Gold - Keurig Green Mountain and Interbrand

Silver - Capo Capo and Concrete

Bronze - Blue Apron and Siegel+Gale

Bronze - Universal Audio and CBA

Best brand experience

Silver - The Limited and FITCH

Highly commended - Häagen-Dazs and CBA

Best wayfinding or signage

Gold - Whitney Museum of American Art and Entro Communications

Silver - Perry World House at the University of Pennsylvania and MerchantCantos

Bronze - Lucky California and Shook Kelley

Best use of audio brand

Gold – Huggies, Sixième Son and Ogilvy

Best use of typography

Silver - Eastwick and McMillan

PROCESS

Best internal communication during a brand development project

Gold - Tupperware and Future Brand

Silver - Pearson and Together Design

Best implementation of a brand development project

Gold - LREI and Thackway McCord

Best implementation of a brand development project across multiple markets

Gold - SeaLand

STRATEGY

Best naming strategy

Gold - Givergy and Living Group

Bronze - Vizient and FutureBrand

Best creative strategy

Gold - Tupperware and FutureBrand

Silver - nThrive, Inc. and Aloft Group, Inc.

Bronze - Principal and Lippincott

Bronze - WE Communications and Salt Branding

Highly commended - Orrick and Living Group

Best brand evolution

Gold - Pearson and Together Design

Silver - Breaking Ground and Siegelvision

Silver - Tupperware and FutureBrand

Bronze - The Trustees and Minelli, Inc.

Bronze - Wild Turkey, Gruppo Campari and The Gild

Highly commended - Signia

Highly commended - The Limited and FITCH

Best strategic/creative development of a new brand

Gold - JackRabbit and Lippincott

Gold - Purina Beyond and CBA

Silver - Basil Box and Jump Branding & Design Inc

Silver - Oros Apparel and Interbrand

Bronze - Ori and fuseproject

Highly commended - 500 Capp Street Foundation and fuseproject

TYPE

Best corporate rebrand following a merger or an acquisition

Gold - nThrive, Inc. and Aloft Group, Inc.

Silver - Vizient and FutureBrand

Bronze - Scholle IPN

Highly commended - Hewlett Packard Enterprise and Siegel+Gale

Best brand development project to reflect changed mission/values/positioning

Gold - Givergy and Living Group

Silver - Viant and fuseproject

Bronze - Ashurst and Living Group

Highly commended - Brar’s and Jump Branding & Design Inc

Highly commended - Orrick and Living Group

Best brand consolidation

Gold - Ashurst and Living Group

Best rebrand of a digital property

Silver - Orrick and Living Group

SECTOR

Best visual identity from sector

Charity/NGO/not for profit

Gold - Heritage of Pride and FutureBrand

Silver - Run for America and The Partners (New York)

Bronze - Avenues for Justice and Brand Union

Highly commended - The Center for Discovery and Brand Union

Education

Gold - Pearson and Together Design

Silver – LREI and Thackway McCord

Bronze - Perry World House at the University of Pennsylvania and MerchantCantos

Financial services

Gold - CFM and Living Group

Bronze - Principal and Lippincott

Healthcare and pharmaceutical

Gold - nThrive, Inc. and Aloft Group, Inc.

Silver - Vizient and FutureBrand

Professional services

Gold - WE Communications and Salt Branding

Silver - Orrick and Living Group

Bronze - Ashurst and Living Group

Retail

Gold - JackRabbit and Lippincott

Silver - Ashley Furniture HomeStore and Interbrand

Bronze - Bite Beauty Amuse Bouche and Concrete

Bronze - Capo Capo and Concrete

Highly commended - Mountain equipment Co-op and Concrete

Travel and leisure

Gold - Taos Ski Valley and Origin Design & Communications Ltd

Industrial/basic materials

Gold - Scholle IPN

Technology, media and telecommunications

Gold - Givergy and Living Group

Bronze - Hewlett Packard Enterprise and Siegel+Gale

Best overall visual identity

Winner – Pearson and Together Design

Grand Prix

Winner – Tupperware and FutureBrand