Transform Awards ANZ 2022 | Transform Magazine | 26 August 2022 | TBA

The Transform awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. It is a platform for organisations to tell their brand development and rebrand stories and to discuss reputational change. Transform is an opportunity for organisations, agencies and advising councils to benchmark their work and processes.

Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole brand development process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for brand communications. There are already examples of companies only selecting Transform awards winners to pitch for their brand development projects.

The categories

Content
• Best use of visual property
• Best brand architecture solution
• Best use of copy style or tone of voice
• Best brand experience
• Best use of packaging
• Best wayfinding or signage
• Best use of audio branding
• Best use of typography
• Best place or nation brand

Process
• Best external stakeholder relations during a brand development project
• Best internal communications during a brand development project
• Best implementation of a brand development project
• Best localisation of an international brand

Strategy
• Best creative strategy
• Best brand evolution
• Best strategic or creative development of a new brand
• Best development of a new brand within an existing brand portfolio
• Best naming strategy

Type
• Best corporate rebrand following a merger or acquisition
• Best brand development project to reflect change of mission, values or positioning
• Best brand consolidation
• Best rebrand of a digital property

Sector
• Best visual identity by sector

• Best overall visual identity
• Grand prix

2021 Winners

Content

Best use of visual property
Gold - Pomona Distilling Co and DSR Branding
Silver - equ and StartsWithA
Silver – Jands and Creatik
Bronze - Cuscal and BrandMatters

Best use of copy style or tone of voice
Gold - Story Espresso and For The People
Silver - Active Super and XXVI (Principals)
Silver - Sydney Symphony Orchestra and XXVI (Principals)
Bronze - Barren Energy and DSR Branding
Bronze - Westpac and Interbrand

Best brand experience
Gold - Ernst & Young and Jack Morton
Silver - F&L Violi and i2C Architects

Best use of packaging
Gold - Brill Coffee and DSR Branding
Silver - Hamilton Pet Care and Creatik
Bronze - Bondi Organics and Engineroom Design Co.
Bronze - McCain Foods (Aust) Pty Ltd and BrandOpus (Australia)

Best wayfinding or signage
Gold - ChargeNet and Re:brand
Silver - F&L Violi and i2C Architects

Best use of typography
Gold - Macquarie Group and FutureBrand Australia
Bronze - Madre Lievito and Voice®

Best place or nation brand
Gold - Derwent Valley Council and For The People
Silver - Pomona Distilling Co and DSR Branding
Bronze - Parks Australia, Australian Government (Department of Agriculture, Water and the Environment) and The Contenders

Process

Best external stakeholder relations during a brand development project
Gold - Derwent Valley Council and For The People

Best internal communications during a brand development project
Gold - Aruma and Brand Council
Silver - NextSense and Interbrand

Best implementation of a brand development project
Gold - NextSense and Interbrand
Silver - PGH Bricks & Pavers and Nexus Designs
Bronze - Australian Unity and Principals

Strategy

Best creative strategy
Gold - Derwent Valley Council and For The People
Silver - Sydney Symphony Orchestra and Principals
Bronze - Costa and Principals
Bronze - Fed Square and Interbrand

Best brand evolution
Gold - Westpac and Interbrand
Silver - ChargeNet and Re:brand
Silver - Fire and Rescue NSW and Brand Council
Bronze - equ and StartsWithA

Best strategic or creative development of a new brand
Gold - Story Espresso and For The People
Silver - Active Super and Principals
Bronze - Aruma and Brand Council
Bronze - McCain Foods (Aust) Pty Ltd and BrandOpus (Australia)

Best naming strategy
Gold - Aruma and Brand Council
Silver - Barren Energy and DSR Branding
Bronze - Costa and XXVI (Principals)
Bronze - equ and StartsWithA

Type

Best corporate rebrand following a merger or acquisition
Gold - The Arnott's Group and The Edison Agency
Silver - Aruma and Brand Council

Best brand development project to reflect changed mission, values or positioning
Gold - Fire and Rescue NSW and Brand Council
Gold - The Arnott's Group and The Edison Agency
Silver - Melbourne Convention and Exhibition Centre and FutureBrand Australia
Bronze - CMJ Food Services and StartsWithA

Best rebrand of a digital property
Silver - Delivery Hound and Creatik
Bronze - Yirra Yaakin Theatre Company and BEVIN Creative Pty Ltd

Sector

Best visual identity by a charity, NGO or NFP
Gold - Guide Dogs Australia and FutureBrand Australia
Gold - Koala Life and Principals
Silver - Blind Low Vision NZ and Principals
Bronze - Australian Red Cross and Principals

Best visual identity from the education sector
Silver - EduGrowth and Folk

Best visual identity from the energy and utilities sector
Gold - Barren Energy and DSR Branding
Silver - ChargeNet and Re:brand
Bronze - Horizon Power and Wunderman Thompson (Perth)

Best visual identity from the financial services sector
Gold - Macquarie Group and FutureBrand Australia
Gold - Pallas Capital
Silver - Active Super and Principals
Bronze - eftpos Australia and Hulsbosch

Best visual identity from the FMCG sector
Gold - Coles Supermarkets – KOi and Hulsbosch
Silver - Coles Supermarkets - Woofin Good! and Hulsbosch

Best visual identity from the food and beverage sector
Gold - Story Espresso and For The People
Silver - Brill Coffee and DSR Branding
Bronze - Apollonia and Distil Agency
Bronze - Bondi Organics and Engineroom Design Co.

Best visual identity from the healthcare and pharmaceuticals sector
Silver - Monash IVF and The Contenders

Best visual identity from the mining and extractives sector
Gold - 29 Metals and Designate

Best visual identity from the professional services sector
Gold - IPH and Folk
Silver - AJ Park and Folk

Best visual identity from the property, construction and facilities management sector
Silver - Hirsch & Faigen and Theola
Bronze - JGL Properties and Theola

Best visual identity from the public sector
Gold - NSW EPA and Principals

Best visual identity from the sports, travel, leisure and tourism sector
Gold - Sydney Symphony Orchestra and Principals
Silver - Melbourne Convention and Exhibition Centre and FutureBrand Australia
Bronze - Olé Football Academy and Re:brand

Best visual identity from the technology, media and telecommunications sector
Gold – Jands and Creatik

Best overall visual identity
Winner – Story Espresso and For The People

Grand prix
Winner – Derwent Valley Council and For The People