Transform Awards Asia 2022 | Transform Magazine | 12 August 2022 | TBA

The ninth Transform Awards Asia will recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. Celebrated in seven regions across the world, it is a platform for organisations to tell their brand development and rebrand stories and to discuss reputational change. Transform is an opportunity for organisations, agencies and advising councils to benchmark their work and processes.

Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole brand development process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for brand communications.

The categories

Content
• Best use of visual property
• Best brand architecture solution
• Best use of copy style or tone of voice
• Best brand experience
• Best wayfinding or signage
• Best use of audio branding
• Best use of typography
• Best place or nation brand

Process
• Best external stakeholder relations during a brand development project
• Best internal communications during a brand development project
• Best implementation of a brand development project
• Best localisation of an international brand

Strategy
• Best creative strategy
• Best brand evolution
• Best strategic or creative development of a new brand
• Best development of a new brand within an existing brand portfolio
• Best naming strategy

Type
• Best corporate rebrand following a merger or acquisition
• Best brand development project to reflect change of mission, values or positioning
• Best brand consolidation
• Best rebrand of a digital property

Transform Wrapped
• Best use of packaging

Sector
• Best visual identity by sector

• Best overall visual identity
• Grand prix

2021 Winners

Content

Best use of visual property
Gold - MyRepublic and Superunion
Silver - Jing-A and MetaDesign China Limited
Bronze - Casarte and Siegel+Gale
Bronze - Maxis and Shift.

Best use of packaging
Gold - A.P.WORKS and ADBRAIN inc.
Gold - Jing-A and MetaDesign China Limited
Silver - PepsiCo Design & Innovation – People’s Daily News Media
Bronze - PepsiCo Design & Innovation – Sunbites
Bronze - Wild Honey and Shift.

Best brand architecture solution
Gold - Maxis and Shift.
Silver - Long Rui Technology and Hauns branding design & strategy ltd.

Best use of audio branding
Gold - Syngenta Group / Syngenta Group China and why do birds

Best use of copy style or tone of voice
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - MyRepublic and Superunion

Best use of copy style or tone of voice
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - MyRepublic and Superunion

Best brand experience
Gold - Lijiang Hefu Hotel Co., Ltd (Indigo Lijiang) and VOCUIS Branding & Design
Silver - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch
Bronze - PepsiCo Design & Innovation – Lay’s
Bronze - TYM and MBLM

Best place or nation brand
Gold - Keppel Land and Sedgwick Richardson
Silver - Love Andaman and Simplisis

Process

Best external stakeholder relations during a brand development project
Silver - Truliva and Ylab

Best internal communications during a brand development project
Gold - Julie's and Superunion

Best implementation of a brand development project
Gold - World Table Tennis (WTT) and Superunion
Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Bronze - Citi and Shift.

Best localisation of an international brand
Gold - Moschino and Branding Records
Silver - DiscoveryPlus and Superunion
Bronze - Ferrero China and ShinyBay Design

Strategy

Best creative strategy
Gold - Hotel Gahn and Simplisis
Gold - Xintiandi 新天地 and JWDK.
Silver - Julie’s and Superunion
Bronze - Citi and Shift.
Bronze - Microengine and Hauns branding design and strategy ltd.

Best brand evolution
Gold - Standard Chartered and Lippincott
Silver - Jing-A and MetaDesign China Limited
Bronze - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Bronze - Maxis and Shift.

Best strategic or creative development of a new brand
Gold - Ringan and Superunion
Silver - Josun Hotels & Resorts and Prophet
Silver - Xintiandi 新天地 and JWDK.
Bronze - OMNO and Shift.
Bronze - Shanghai Yuyuan Tourist Mart (Group) Co.,Ltd. and Science & Empathy Consulting

Best development of a new brand within an existing brand portfolio
Gold - Agoda Company Pte. Ltd.
Gold - DiscoveryPlus and Superunion
Silver - Josun Hotels & Resorts and Prophet
Bronze - Bayer Bellerain and Ylab

Best naming strategy
Gold - Love Andaman and Simplisis
Silver - OMNO and Shift.
Bronze - Beyond Meat and The Silk Initiative
Bronze - Ringan and Superunion

Type

Best brand development project to reflect changed mission, values or positioning
Gold - Angia Group and Bratus Agency
Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Silver - Vantage FX and Prophet
Bronze - Citi and Shift.

Best brand consolidation
Gold - Maxis and Shift.

Best rebrand of a digital property
Gold - UOB Asset Management and Shift.
Silver - Typhoon Wealth and Sedgwick Richardson
Bronze - Guangdong Shenling Environmental Systems and Sedgwick Richardson
Bronze - Microengine and Hauns branding design and strategy ltd.

Sector

Best visual identity by a charity, NGO or NFP
Gold - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Silver - NUS Giving and Superunion
Bronze - The Sailors Home and Mission to Seafarers and Sedgwick Richardson

Best visual identity from the energy and utilities sector
Gold - Shenergy and Siegel+Gale

Best visual identity from the engineering and manufacturing sector
Gold - RAYTOOLS and Hauns branding design and strategy ltd.
Silver - Guangdong Shenling Environmental Systems and Sedgwick Richardson

Best visual identity from the financial services sector
Gold - Standard Chartered and Lippincott
Silver - Ringan and Superunion
Bronze - Typhoon Wealth and Sedgwick Richardson
Bronze - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch

Best visual identity from the FMCG sector
Gold - Julie's and Superunion

Best visual identity from the food and beverage sector
Gold - Jing-A and MetaDesign China Limited
Silver - Heineken Asia Pacific - Tiger and Elmwood Design
Bronze - Wild Honey and Shift.

Best visual identity from the healthcare and pharmaceuticals sector
Gold - Geometry Healthtech and BRU: D
Silver - LifeStyles and Shift.
Bronze - Alibaba - AliHealth and Siegel+Gale

Best visual identity from the lifestyle and wellness sector
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - OMNO and Shift.
Bronze - Casarte and Siegel+Gale

Best visual identity from the property, construction and facilities management sector
Gold - Hopson Commercial 合生商业 and JWDK.
Silver - Trung Thuy and Sedgwick Richardson
Bronze - Angia Group and Bratus Agency
Bronze - Keppel Land and Sedgwick Richardson

Best visual identity from the public sector
Gold - Shanghai Lujiazui Development Group and Landor & Fitch
Silver - EZ-Link and Superunion

Best visual identity from the retail sector
Gold - FIL Gallery and BY-ENJOY Design
Silver - China Gold and GloryBrand
Silver - Messi Jeans and Brand Intheblack

Best visual identity from the sports, travel, leisure and tourism sector
Gold - Hotel Gahn and Simplisis
Silver - Josun Hotels & Resorts and Prophet
Silver - World Table Tennis (WTT) and Superunion
Bronze - Jin Jiang Global Innovation Center and Dragon Rouge Branding (Shanghai) Co., Ltd.
Bronze - Maiton Private Island and Simplisis

Best visual identity from the technology, media and telecommunications sector
Gold - MyRepublic and Superunion
Silver - Maxis and Shift.
Bronze - Long Rui Technology and Hauns branding design & strategy ltd.

Best visual identity from the transport and logistics sector
Silver - Changan and Siegel+Gale

Best overall visual identity
Winner - Jing-A and MetaDesign China Limited

Grand prix
Winner - Standard Chartered and Lippincott