Transform Awards Asia 2023 | Transform Magazine | 28 July 2023 | TBA

The Transform Awards Asia 2023 will award excellence in rebranding and brand strategy. The awards recognise best practice in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy. More than that, the awards provide a platform for organisations to tell their stories and to discuss reputational change.

The categories

Content
• Best Use of a Visual Property
• Best Brand Architecture Solution
• Best Use of Copy Style or Tone of Voice
• Best Brand Experience
• Best Wayfinding or Signage
• Best Use of Audio Branding
• Best Use of Typography
• Best Place or Nation Brand
• Best Expression of a Brand on Social Media Channels

Process
• Best External Stakeholder Relations During a Brand Development Project
• Best Internal Communications During a Brand Development Project
• Best Implementation of Brand Development Project
• Best Localisation of an International Brand

Strategy
• Best Creative Strategy
• Best Brand Evolution
• Best Strategic or Creative Development of a New Brand
• Best Development of a New Brand Within an Existing Brand Portfolio
• Best Naming Strategy

Type
• Best Corporate Rebrand Following a Merger or Acquisition
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
• Best Brand Consolidation
• Best Rebrand of a Digital Property
• Best Employer Brand

Wrapped
• Best Use of Packaging

Sector
• Best Visual Identity by Sector

Special Recognition

Grand Accolade
• Best Overall Visual Identity
• Grand Prix

2022 Winners

Content

Best use of a visual property

Gold – Huma Universal (Shanghai) Brand Management Co.,Ltd. and des:glory
Silver – China Duty Free Group and FutureBrand
Silver – Lanvin Group and Labbrand
Bronze – Huami Technology and Landor & Fitch
Bronze – Noah Wealth and FutureBrand

Best brand architecture solution
Gold – Volkswagen China and MetaDesign China Limited
Silver – Iryasa and Cowan Asia Pty Ltd
Bronze – Nippon Paint Holdings and Brand Council

Best use of copy style or tone of voice
Gold – ams OSRAM and GW+Co
Gold – Fable Food and SGK
Silver – Oatbedient | Listen Up Pte Ltd and Somewhere Else | Now For Tomorrow Pte Ltd

Best brand experience
Gold – Khaadi and Landor & Fitch
Silver – Moxy Xi’an Beilin Hotel and The Orangeblowfish
Bronze – Carlsberg China and Design Bridge Shanghai
Bronze – Chengdu IFS (CDIFS)

Best use of typography
Gold – Huma Universal (Shanghai) Brand Management Co.,Ltd. and des:glory
Silver – Oatbedient | Listen Up Pte Ltd and Somewhere Else | Now For Tomorrow Pte Ltd
Bronze – Lanvin Group and Labbrand

Best place or nation brand
Gold – 洛克•外滩源 ROCKBUND and JWDK
Bronze – Kusto Group and Sedgwick Richardson

Best expression of a brand on social media channels
Gold – The Hong Kong Jockey Club and Brunswick
Silver – Bayer Elevit and Ylab Limited

Process

Best external stakeholder relations during a brand development project
Gold – Bayer Elevit and Ylab Limited
Silver – Nippon Paint Holdings and Brand Council
Bronze – Edgewell Personal Care and The Silk Initiative (TSI)

Best internal communications during a brand development project
Bronze – Nippon Paint Holdings and Brand Council

Best implementation of a brand development project
Gold – Li Auto and MetaDesign China Limited
Silver – Ella’s Kitchen and RedFern Digital
Bronze – Good Selection and Ylab Limited
Bronze – Lanvin Group and Labbrand

Best localisation of an international brand
Gold – 卡萨酷客国际 Casa Cook International and JWDK
Silver – Ella’s Kitchen and RedFern Digital
Bronze – FERRERO China and ShinyBay
Bronze – Silver Fern Farms and The Silk Initiative (TSI)
Bronze – Woolworths and SGK

Strategy

Best creative strategy
Gold – ams OSRAM and GW+Co
Silver – Li Auto and MetaDesign China Limited
Silver – Treasury Wine Estates – Wynn’s and Design Bridge Singapore
Bronze – Huami Technology and Landor & Fitch

Best brand evolution (business)
Gold – Bytedance and Landor & Fitch
Silver – Amman Mineral and Design Bridge Singapore
Silver – Newstyle Media Group and Prophet
Bronze – Enotek and Prophet
Bronze – Li Auto and MetaDesign China Limited

Best brand evolution (consumer)
Gold – Fable Food and SGK
Gold – Unilever, LUX and CBA Design
Silver – FairPrice Origins and Why? Brand Design
Bronze – JACOBS DOUWE EGBERTS RTL SCC SG PTE. LTD and Design Bridge Singapore
Bronze – Unilever LUX and Why? Brand Design

Best brand evolution (corporate)
Gold – Lanvin Group and Labbrand
Silver – Jebsen Group and Brunswick
Bronze – Nippon Paint Holdings and Brand Council
Bronze – uniview and DuoooBrand

Best strategic or creative development of a new brand
Gold – Micro Connect and Sedgwick Richardson
Silver – BOE and Prophet
Silver – Olea and Lippincott
Bronze – Pradhanmantri Sangrahalaya (Ministry of Culture, Government of India) and BOD Consulting

Best development of a new brand within an existing brand portfolio
Gold – Treasury Wine Estates – Wynn’s and Design Bridge Singapore
Silver – BOE and Prophet
Bronze – 卡萨酷客国际 Casa Cook International and JWDK
Bronze – EDGE and MetaDesign China Limited

Best naming strategy
Gold – Nespresso and Labbrand
Gold – Treasury Wine Estates – Wynn’s and Design Bridge Singapore
Silver – Volkswagen China and MetaDesign China Limited
Bronze – Hapana and Shift.
Bronze – Kusto Group and Sedgwick Richardson

Type

Best brand development project to reflect a change of mission, values or positioning
Gold – Amman Mineral and Design Bridge Singapore
Gold – Hapana and Shift.
Silver – ECARX and MetaDesign China Limited
Bronze – Huami Technology and Landor & Fitch
Bronze – Landing Med

Best brand consolidation
Gold – Asian Football Confederation and FutureBrand
Silver – Stella Pharm and Bratus Agency
Bronze – EDGE and MetaDesign China Limited
Bronze – H&H Group and Labbrand

Wrapped

Best use of packaging (glass)
Gold – Wu Liang Ye Yibin Co. Ltd and Design Bridge Shanghai
Bronze – Treasury Wine Estates – Wynn’s and Design Bridge Singapore

Best use of packaging (print and card)
Gold – Bakehouse and Kith&Kin
Gold – Colgate Palmolive Asia and Design Bridge Singapore
Silver – MetaDesign China Limited
Bronze – Mondelez and Cowan Asia Pty Ltd
Bronze – RICHORA and des:glory

Best use of packaging (other)
Gold – Stella Pharm and Bratus Agency
Silver – Diageo – The Singleton China and Design Bridge Singapore
Silver – PepsiCo Design & Innovation – Pepsi Culture Cans X People’s Daily Campaign
Bronze – Colgate Palmolive Asia and Design Bridge Singapore
Bronze – UltraTech Cement and BOD Consulting

Sector

Best visual identity from the energy, utilities and extractives sector
Gold – Amman Mineral and Design Bridge Singapore
Silver – City Energy and DIA Brands
Bronze – Actis and Cowan Asia Pty Ltd

Best visual identity from the engineering and manufacturing sector
Silver – uniview and DuoooBrand

Best visual identity from the farming and agricultural sector
Bronze – PENG RUI AGRICULTURE and Pinbrand

Best visual identity from the financial services sector
Gold – Olea and Lippincott
Silver – Noah Wealth and FutureBrand
Bronze – Micro Connect and Sedgwick Richardson

Best visual identity from the FMCG sector
Gold – Oatbedient | Listen Up Pte Ltd and Somewhere Else | Now For Tomorrow Pte Ltd
Silver – Ella’s Kitchen and RedFern Digital
Silver – Nestlé China and ShinyBay

Best visual identity from the food and beverage sector
Gold – Bakehouse and Kith&Kin
Silver – Chako and Kith&Kin
Silver – Matsumoto Brewery and BAUM LTD.
Bronze – FairPrice Origins and Why? Brand Design
Bronze – Nestlé China and ShinyBay

Best visual identity from the healthcare and pharmaceutical sector
Gold – Stella Pharm and Bratus Agency
Bronze – Landing Med
Bronze – Sightour and DuoooBrand

Best visual identity from the industrial and basic materials sector
Gold – UltraTech Cement and BOD Consulting
Bronze – BOOM and DuoooBrand

Best visual identity from the lifestyle and wellness sector
Gold – Colgate Palmolive Asia and Design Bridge Singapore
Silver – Huami Technology and Landor & Fitch
Bronze – Vocsta and Cowan Asia Pty Ltd

Best visual identity from the professional services sector
Gold – EDGE and MetaDesign China Limited
Silver – MCHR and DuoooBrand

Best visual identity from the property, construction and facilities management sector
Gold – 洛克•外滩源 ROCKBUND and JWDK
Silver – Kusto Group and Sedgwick Richardson

Best visual identity from the public sector
Silver – Pradhanmantri Sangrahalaya (Ministry of Culture, Government of India) and BOD Consulting

Best visual identity from the retail sector
Gold – Timberland and Lippincott
Silver – Landmark Group and SGK
Bronze – Lanvin Group and Labbrand

Best visual identity from the sports, travel, leisure and tourism sector
Gold – Asian Football Confederation and FutureBrand
Silver – 卡萨酷客国际 Casa Cook International and JWDK
Bronze – Josun Hotels & Resorts: Grand Josun and Prophet
Bronze – Josun Hotels & Resorts: Josun Palace and Prophet

Best visual identity from the technology, media and telecommunications sector
Gold – BOE and Prophet
Silver – Huami Technology and Landor & Fitch
Bronze – Hapana and Shift.
Bronze – Newstyle Media Group and Prophet

Best visual identity from the transport and logistics sector
Gold – Enotek and Prophet
Silver – Li Auto and MetaDesign China Limited

Grand Accolades

Brand strategist of the year
• Evelyn Hussain – The Silk Initiative (TSI)

Creative director of the year
• Sally Anderson – MetaDesign China Limited

Young contender of the year
• Danielle Nicole Ng Shu Hui – Somewhere Else | Now For Tomorrow Pte Ltd

Best overall visual identity
• Stella Pharm and Bratus Agency

Grand prix
• Asian Football Confederation and FutureBrand