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Organizer | Transform Magazine |
Submission deadline |
29 Oct 2021 5:00pm UTC
(about 3 years ago)
In your time zone: Oct 29 1pm EDT |
Region | EMEA |
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.
Categories cover visual identity, brand architecture, wayfinding, creative strategy, brand evolution and implementation of a brand development project.
The Categories
CONTENT
• Best use of visual property
• Best brand architecture solution
• Best use of copy style/tone of voice
• Best brand experience
• Best use of packaging
• Best wayfinding or signage
• Best use of audio branding
• Best use of typography
• Best place or nation brand
PROCESS
• Best external stakeholder relations during a brand development project
• Best internal communications during a brand development project
• Best implementation of a brand development project
• Best localisation of an international brand
STRATEGY
• Best creative strategy
• Best brand evolution
• Best strategic or creative development of a new brand
• Best development of a new brand within an existing brand portfolio
• Best naming strategy
TYPE
• Best corporate rebrand following a merger or acquisition
• Best brand development project to reflect changed mission, values or positioning
• Best brand consolidation
• Best rebrand of a digital property
SECTOR
• Best visual identity by sector
• Best overall visual identity
• Grand Prix