Transform Awards MEA 2021 | Transform Magazine | 11 March 2021 | TBA

The Transform Awards MEA is the only awards programme awarding the best brand work in the Middle East and Africa and provides an important platform to benchmark and showcase the fantastic work being done in the region. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding.
Since it's launch in London back in 2010, the Transform awards globally recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change. Now's the time to show that you're the best in brand.

Companies and agencies entering the Transform Awards have their work benchmarked against their peers and stand out amongst their competitors, rewarding excellence across the whole brand development process. The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for brand communications.

There are already examples of companies only selecting Transform awards winners to pitch for their brand development projects. Brands recognised for the creative or strategic approach to their brand development work can be seen in our past winners pages.

2020 Winners

Best use of a visual property:
• Gold - Oman Future Skills and OHI Leo Burnett
• Silver - Asian Street Kitchen and JansenHarris
• Bronze - FRSHST by fresh del monte foods and Brand Lounge
• Bronze - Vela Flora and Landor&Fitch

Best brand architecture solution:
• Gold – Riyadh Sports Boulevard and Landor&Fitch
• Silver – King Salman Park and Landor&Fitch
• Bronze – Alshaya Group and Siegel+Gale

Best use of copy style or tone of voice:
• Gold - Asian Street Kitchen and JansenHarris
• Silver - Wid Insurance and Landor&Fitch
• Bronze - Ince Gordon Dadds and Skyne

Best brand experience:
• Gold - DXB (Dubai Airports) and Landor&Fitch
• Silver - Heineken and JansenHarris
• Bronze - Sohar International and Siegel+Gale

Best use of packaging:
• Gold – Zeedni and Unisono
• Silver – Curli.Q and Tagbrands
• Bronze – Jack Daniels No. 27 Gold and JansenHarris
• Bronze – Jack Daniels Tennessee Honey and JansenHarris

Best use of audio brand:
• Gold – Saudi Space Commission and Landor&Fitch
• Silver – Roads & Transport Authority, Dubai and MassiveMusic
• Bronze – stc and Interbrand with CORD Worldwide

Best use of typography:
• Gold - Middle East Youth Expo and TMH
• Silver - Asian Street Kitchen and JansenHarris
• Silver - FRSHST by fresh del monte foods and Brand Lounge
• Bronze - Saeed and Landor&Fitch
• Bronze - Saudi Real Estate Company – AL AKARIA and Brand Lounge

Best place or nation brand:
• Gold - Riyadh Sports Boulevard and Landor&Fitch
• Silver - Visit Saudi and Turquoise
• Bronze - Island of Legends and Landor&Fitch
• Bronze - King Salman Park and Landor&Fitch

Best external stakeholder relations during a brand development project:
• Gold - Gulf Today and Omnia
• Silver - Bank ABC and Bladonmore

Best internal communication during a brand development project:
• Gold – Marriott Bonvoy and JansenHarris
• Silver – Abu Dhabi Accountability Authority and Jpd

Best implementation of a brand development project:
• Gold - Taaleem and Tonic International
• Silver - UAE Pro League and Start Brand
• Bronze - Authority of Social Contribution - Ma'an and All About Brands

Best localisation of an international brand:
• Gold – Four Points by Sheraton and JansenHarris

Best creative strategy:
• Gold - Riyadh Sports Boulevard and Landor&Fitch
• Silver - du and Start Brand
• Silver - Wid Insurance and Landor&Fitch
• Bronze - Saudi Ministry of Culture and Turquoise
• Bronze - Taaleem and Tonic International

Best brand evolution
• Gold - DXB (Dubai Airports) and Landor&Fitch
• Silver - Saudi Space Commission and Landor&Fitch
• Bronze – Creative Zone and TMH
• Bronze - Rasasi and 6W Agency

Best strategic or creative development of a new brand
• Gold - Riyadh Sports Boulevard and Landor&Fitch
• Silver - King Salman Park and Landor&Fitch
• Silver - Oman Future Skills and OHI Leo Burnett
• Bronze - Port of Duqm and OHI Leo Burnett

Best development of a new brand within an existing brand portfolio:
• Gold - FRSHST by fresh del monte foods and Brand Lounge
• Silver - Autohub and Omnia
• Bronze - Al Ahlia Insurance and OHI Leo Burnett

Best naming strategy:
• Gold - Wid Insurance and Landor&Fitch
• Silver - Alethia and Balcony8
• Bronze - FRSHST by fresh del monte foods and Brand Lounge

Best corporate rebrand following a merger or acquisition:
• Gold - Sanad and James Brand Strategy & Design Consultancy
• Silver - Ince Gordon Dadds and Skyne

Best brand development project to reflect changed mission, values or positioning:
• Gold - DXB (Dubai Airports) and Landor&Fitch
• Silver - MBC Shahid and Landor&Fitch
• Silver - stc and Interbrand
• Bronze - London dairy café and Landor&Fitch
• Bronze - MKU and Brand Lounge

Best rebrand of a digital property:
• Gold – MBC Shahid and Landor&Fitch
• Silver – stc and Interbrand and FROG
• Bronze – The CELS Group and Balcony8

Best visual identity by a charity, NGO or not-for-profit:
• Gold – Ertiqa and Unisono
• Silver – Misk Innovation and Turquoise

Best visual identity from the education sector:
• Gold – Middle East Youth Expo and TMH
• Silver – (ADEK) Department of Education & Knowledge and Gulf Advertising in Business
• Bronze – Ithra and Prophet
• Bronze – Taaleem and Tonic International

Best visual identity from the energy and utilities sector:
• Gold - TGT Diagnostics and Handsome Brands
• Silver – Abu Dhabi National Oil Company (ADNOC) with All About Brands, Boomtown Productions and NOMAD Productions

Best visual identity from the engineering and manufacturing sector:
• Gold – MKU and Brand Lounge
• Silver – TGT Diagnostics and Handsome Brands
• Bronze – Sanad and James Brand Strategy & Design Consultancy.

Best visual identity from the farming and agriculture sector:
• Gold – Madar Farms and Fred
• Silver – Mazoon Dairy and Siegel+Gale

Best visual identity from the financial services sector:
• Gold – ila by Bank ABC and Superunion
• Silver - Deem and James Brand Strategy & Design Consultancy.
• Bronze - IMRAK and Brand Lounge

Best visual identity from the food and beverage sector:
• Gold - FRSHST by fresh del monte foods and Brand Lounge
• Silver - Mama Zonia and Balcony8
• Bronze - Asian Street Kitchen and JansenHarris

Best visual identity from the industrial and basic materials sector:
• Gold - Alhoty and Unisono
• Silver – The Saudi Industrial Development Fund (SIDF) and Industry Partners Limited

Best visual identity from the professional services sector:
• Gold - Ince Gordon Dadds and Skyne
• Silver - Studio Biru and HOICK

Best visual identity from the property, construction and facilities management sector:
• Gold – Khidmah and Landor&Fitch
• Gold – The Courtyard and Interstate Creative Partners
• Silver – Barayih Salem and BPG Kuwait

Best visual identity from the public sector:
• Gold - Saudi Space Commission and Landor&Fitch
• Silver - Riyadh Sports Boulevard and Landor&Fitch
• Bronze - Riyadh Art and Omnia
• Bronze - Saeed and Landor&Fitch
• Bronze - Saudi Ministry of Culture and Turquoise

Best visual identity from the retail sector:
• Gold - Âme Artistic Studio and Fludium
• Silver - Rasasi and 6W Agency

Best visual identity from the sports, travel, leisure and tourism sector:
• Gold - DXB (Dubai Airports) and Landor&Fitch
• Gold - Visit Saudi and Turquoise
• Silver - Vela Flora and Landor&Fitch
• Bronze - Shurooq / Mleiha and Skyne
• Bronze - UAE Pro League and Start Brand

Best visual identity from the technology, media and telecommunications sector:
• Gold - MBC Shahid and Landor&Fitch
• Silver - Ertiqa and Unisono
• Bronze - Gulf Today and Omnia

Best visual identity from the transport and logistics sector:
• Gold - Port of Duqm and OHI Leo Burnett
• Silver - Aurum Leasing Limited and Fludium

Best overall visual identity:
• ila by Bank ABC and Superunion

Grand prix:
• DXB (Dubai Airports) and Landor&Fitch