Transform Awards MEA 2024 | Transform Magazine | 18 January 2024 | TBA

The Transform Awards MEA 2024 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region, with categories that focus on content, execution, evaluation and strategy. More than that, the awards provide a platform for organizations to tell their stories and to discuss reputational change.

Categories

Content
• Best Use of a Visual Property
• Best Brand Architecture Solution
• Best Use of Copy Style or Tone of Voice
• Best Brand Experience
• Best Use of Packaging
• Best Wayfinding or Signage
• Best Use of Audio Branding
• Best Use of Typography
• Best Place or Nation Brand
• Best Expression of a Brand on Social Media Channels

Process
• Best External Stakeholder Relations During a Brand Development Project
• Best Internal Communications During a Brand Development Project
• Best Implementation of a Brand Development Project
• Best Localization of an International Brand

Strategy
• Best Creative Strategy
• Best Brand Evolution
• Best Strategic or Creative Development of a New Brand
• Best Development of a New Brand Within an Existing Brand Portfolio
• Best Naming Strategy

Type
• Best Corporate Rebrand Following a Merger or Acquisition
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
• Best Brand Consolidation
• Best Rebrand of a Digital Property
• Best Employer Brand

Sector
• Best Visual Identity by Sector

Special Recognition
• Brand strategist of the year​
• Creative director of the year
• Young contender of the year*

Grand Accolade
• Best Overall Visual Identity
• Grand Prix

2023 Winners

Content

Best use of a visual property
Gold – Hayat Biotech and Brand Lounge
Silver – Dubai Holding and BOND
Bronze – Nakheel and Ochre
Bronze – Radio Bahrain and Unisono
Bronze – Sahtin Manage Restaurants and Trade with The Creative Union
Highly commended – Al Hallab Street and The Creative Union

Best brand architecture solution
Gold – Nakheel and Ochre
Silver – ADNEC Group and All About Brands
Bronze – Katara Hospitality and Hilton with The Creative Union
Highly commended – Abdulla Al Ghurair Foundation and Brand Lounge
Highly commended – Dubai Holding and BOND

Best use of copy style or tone of voice
Gold – Hayat Biotech and Brand Lounge
Silver – Otto and Ochre
Bronze – Charles Zuber and Brand Lounge
Bronze – Radio Bahrain and Unisono
Highly commended – Careem and Mana Creative

Best brand experience
Gold – Otto and Ochre
Gold – Siemens and KNOW Creative
Silver – District 2020 and Ochre
Bronze – Charles Zuber and Brand Lounge
Bronze – Chicos and Electric Brand Consultants
Highly commended – Right Grain and Gene Branding

Best use of packaging
Gold – PepsiCo Design & Innovation – Pepsi MO Can LTO
Silver – Charles Zuber and Brand Lounge
Bronze – PepsiCo Design & Innovation – Pepsi x MO

Best wayfinding or signage
Gold – Abu Dhabi Early Childhood Authority (ECA) and ADinB

Best use of audio branding
Gold – Aramco and MassiveMusic
Silver – alrajhi bank and MassiveMusic
Silver – Visit Saudi and Sixième Son
Bronze – 360 ONE and Ochre

Best use of typography
Gold – Charles Zuber and Brand Lounge
Silver – Nakheel and Ochre
Silver – Watania Takaful and OHI Leo Burnett
Bronze – Al Manahil Investment, KSA and Keane
Bronze – Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB
Highly commended – The Ministry of Human Resources and Social Development (HRSD) with Zan Agency

Best place or nation brand
Gold – Atlantis Dubai and FutureBrand
Silver – Bilaj Al Jazayer and Unisono
Bronze – Sharjah Commerce and Tourism Development Authority with Skyne

Best expression of a brand on social media channels
Gold – Pizza Hut Middle East and Power League Gaming (PLG)
Silver – Charles Zuber and Brand Lounge
Bronze – Emirates Development Bank and LivingRoom Communications
Highly commended – Abu Dhabi Early Childhood Authority (ECA) and ADinB

Process

Best external stakeholder relations during a brand development project
Gold – Family Development Foundation and ADinB
Gold – FANN Media Discovery Platform and Brand Lounge
Silver – Hayat Biotech and Brand Lounge
Bronze – Charles Zuber and Brand Lounge
Highly commended – Abdulla Al Ghurair Foundation and Brand Lounge

Best internal communications during a brand development project
Gold – Morouj Commodities and Skyne
Silver – Infracorp and Unisono
Bronze – SOLV and ADinB

Best implementation of a brand development project
Gold – Dubai Holding and BOND
Silver – Family Development Foundation and ADinB
Bronze – Dibba Bay Oysters and Skyne

Best localization of an international brand
Gold – Atlantis Dubai and FutureBrand
Bronze – Franklin Templeton

Strategy

Best creative strategy
Gold – Charles Zuber and Brand Lounge
Silver – 360 ONE and Ochre
Silver – FANN Media Discovery Platform and Brand Lounge
Bronze – Bilaj Al Jazayer and Unisono
Bronze – Nakheel and Ochre
Highly commended – Impactiv and Brand Lounge

Best brand evolution (business)
Gold – iLearning Engines and Liwa Content Driven
Silver – Signature Living and Skyne
Bronze – Capital Catering + Services, ADNEC Group and All About Brands
Bronze – Mubadala Energy and Omnia
Highly commended – Majan University College and Zeenah
Highly commended – Quantum ESCO Saudi and Skyne

Best brand evolution (consumer)
Gold – FANN Media Discovery Platform and Brand Lounge
Silver – Freshqa and The Creative Union
Silver – Morouj Commodities and Skyne
Bronze – Watania Takaful and OHI Leo Burnett

Best brand evolution (corporate)
Gold – Nakheel and Ochre
Silver – Morouj Commodities and Skyne
Bronze – ADNEC Group and All About Brands
Bronze – Al-Dabbagh Group and Bladonmore
Bronze – OHI Group and OHI Leo Burnett
Highly commended – Abdulla Al Ghurair Foundation and Brand Lounge

Best strategic or creative development of a new brand
Gold – Charles Zuber and Brand Lounge
Silver – Beban and Limefish Design
Silver – Otto and Ochre
Bronze – Al Manahil Investment, KSA and Keane
Bronze – Ministry of Culture and Accenture Song
Highly commended – Impactiv and Brand Lounge
Highly commended – TGT Diagnostics

Best development of a new brand within an existing brand portfolio
Gold – Dubai Holding and BOND
Silver – Shams+, Al Masaood Power and All About Brands
Bronze – Abu Dhabi Early Childhood Authority (ECA) – Child Data and ADinB
Bronze – Abu Dhabi Early Childhood Authority (ECA) – Leaders for Impact and ADinB
Bronze – Ministry of Culture and Accenture Song
Highly commended – TGT Diagnostics

Best naming strategy
Gold – Right Grain and Gene Branding
Silver – Aid Medical and Zan Agency
Silver – SOLV and ADinB
Bronze – 360 ONE and Ochre
Bronze – Beban and Limefish Design
Highly commended – Dubai Holding and BOND

Type

Best corporate rebrand following a merger or acquisition
Gold – Watania Takaful and OHI Leo Burnett
Bronze – Franklin Templeton

Best brand development project to reflect a change of mission, values or positioning
Gold – Abdulla Al Ghurair Foundation and Brand Lounge
Silver – ADNEC Group and All About Brands
Bronze – Franklin Templeton
Bronze – Yaqeen Capital and Skyne
Highly commended – OHI Group and OHI Leo Burnett

Best brand consolidation
Gold – The Palmyard Hotel – Amriya Group and Interstate Creative Partners

Best employer brand
Gold – Dubai Airports and KNOW Creative
Bronze – Zan Agency

Sector

Best visual identity by a charity, NGO or NFP
Gold – Ghoroos and Zan Agency
Silver – Islamic Solidarity Fund for Development and Proctor + Stevenson
Bronze – Abdulla Al Ghurair Foundation and Brand Lounge

Best visual identity from the education sector
Gold – FANN Media Discovery Platform and Brand Lounge
Silver – APG School and inovaline
Bronze – Majan University College and Zeenah

Best visual identity from the energy and utilities sector
Gold – Mubadala Energy and Omnia
Gold – TGT Diagnostics
Silver – Shams+, Al Masaood Power and All About Brands

Best visual identity from the financial services sector
Gold – Infracorp and Unisono
Silver – Zenda and KNOW Creative
Bronze – Argos Expertise Comptable and ADinB
Bronze – First Abu Dhabi Bank and FutureBrand
Bronze – Watania Takaful and OHI Leo Burnett
Highly commended – 360 ONE and Ochre

Best visual identity from the FMCG sector
Gold – Morouj Commodities and Skyne
Silver – Sahtin Manage Restaurants and Trade with The Creative Union

Best visual identity from the food and beverage sector
Gold – Right Grain and Gene Branding
Silver – Magna Hospitality Management LLC and Keane
Silver – Morouj Commodities and Skyne
Bronze – ERTH Restaurant and Latitude
Bronze – Hilton Garden Inn and Keane
Highly commended – PepsiCo Design & Innovation – 7UP x Ramadan 2022

Best visual identity from the healthcare and pharmaceutical sector
Gold – Hayat Biotech and Brand Lounge
Bronze – Aid Medical and Zan Agency

Best visual identity from the professional services sector
Gold – Capital Catering + Services, ADNEC Group and All About Brands
Silver – ALN with Brand Husl and The Contented Agency

Best visual identity from the property, construction and facilities management sector
Gold – Nakheel and Ochre
Silver – SOLV and ADinB
Silver – The Palmyard Hotel – Amriya Group and Interstate Creative Partners
Bronze – Al Manahil Investment, KSA and Keane
Bronze – Edamah and Unisono
Bronze – Signature Living and Skyne
Highly commended – Saada and Unisono

Best visual identity from the public sector
Gold – Great Arab Minds and Abjad Design
Gold – Ministry of Culture and Accenture Song
Silver – Family Development Foundation and ADinB
Bronze – Tamkeen (Labour Fund)

Best visual identity from the retail sector
Gold – Charles Zuber and Brand Lounge
Silver – Dubai Holding and BOND

Best visual identity from the sports and leisure sector
Gold – Yabeela and Unisono
Silver – Seef Entertainment and Unisono
Bronze – Bahrain Rugby Federation and Unisono

Best visual identity from the technology, media and telecommunications sector
Gold – Radio Bahrain and Unisono
Silver – Beban and Limefish Design
Silver – Ministry of Culture and Accenture Song
Bronze – Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB
Bronze – FANN Media Discovery Platform and Brand Lounge
Highly commended – iLearning Engines and Liwa Content Driven

Best visual identity from the transport and logistics sector
Gold – Otto and Ochre
Bronze – Careem and Mana Creative

Best visual identity from the travel and tourism sector
Gold – Bilaj Al Jazayer and Unisono
Silver – Atlantis Dubai and FutureBrand
Bronze – Katara Hospitality and Hilton with The Creative Union
Highly commended – ADNEC Group and All About Brands
Highly commended – Earth Hotels and Sputnik Floyd

Grand accolade

Best overall visual identity
Winner – Right Grain and Gene Branding

Grand prix
Winner – Charles Zuber and Brand Lounge