Transform Awards North America 2021 | Transform Magazine | 11 June 2021 | TBA

The Transform Awards North America 2021 will award excellence in rebranding and brand strategy. The awards programme for a seventh year, in October, will recognize best practice in corporate, product and global brand development work in the region, with categories that focus on strategy, execution, content and evaluation.

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. It is a platform for organisations to tell their brand development and rebrand stories and to discuss reputational change. Transform is an opportunity for organisations, agencies and advising councils to benchmark their work and processes.

Awards Categories
• Best Use of a Visual Property; Photography/ Illustration/digital
• Best Brand Architecture Solution
• Best Use of Copy Style/tone of Voice
• Best Brand Experience
• Best Use of Packaging
• Best Wayfinding or Signage
• Best Use of Audio Brand
• Best Use of Typography
• Best Place or Nation Brand
• Best External Stakeholder Relations During a Brand Development Project
• Best Internal Communication During Brand Development Project
• Best Implementation of Brand Development Project
• Best Localization of an International Brand
• Best Creative Strategy
• Best Brand Evolution
• Best Strategic/creative Development of a New Brand
• Best Development of a New Brand Within an Existing Brand Portfolio
• Best Naming Strategy
• Best Corporate Rebrand Following a Merger or Acquisition
• Best Brand Development Project to Reflect Changed Mission/values/positioning
• Best Brand Consolidation
• Best Rebrand of a Digital Property
• Best Overall Visual Identity
• Grand Prix for Excellence in Rebranding

2020 Winners

Best use of a visual property:
• Gold – Thrivent Financial and Prophet
• Silver – Dianomi and Living
• Bronze – Acertitude and Brandpie
• Bronze – Celestial Seasonings and CBX
• Bronze – Project Management Institute and Superunion

Best brand architecture solution
• Gold – Purina Mills and CBX
• Silver – Project Management Institute and Superunion

Best use of copy style or tone of voice
• Gold – Move United and Superunion
• Silver – Thrivent Financial and Prophet
• Bronze – Bromley's For Men and CBX

Best brand experience
• Gold – Chicago Bears and HOK
• Silver – Save Mart and Shook Kelley

Best use of packaging
• Gold – Tangible Play and Pearlfisher
• Silver – General Mills and Pearlfisher
• Silver – Land O’ Lakes and CBX
• Bronze – Seedlip and Pearlfisher

Best wayfinding or signage
• Gold – State of Colorado and ArtHouse Design

Best use of audio brand
• Gold – Deloitte Touche Tohmatsu Limited. and amp
• Silver – USA TODAY and Audio UX
• Bronze – Noggin and Audio UX
• Bronze – USAA and Sixième Son USA

Best use of typography
• Gold – United Community Schools and Ultravirgo
• Silver – Move United and Superunion
• Bronze – Wheatley Ranch and Designhouse

Best implementation of a brand development project
• Gold – MetLife and Prophet
• Silver – L3Harris and Thackway McCord
• Bronze– Ayming and Kimpton Creative

Best internal communication during a brand development project
• Gold – Project Management Institute and Superunion

Best creative strategy
• Gold – Move United and Superunion
• Silver – Project Management Institute and Superunion
• Bronze – Hello Bello and Brains On Fire

Best brand evolution
• Gold – ASSA ABLOY / Yale and GW+Co
• Silver – Land O’ Lakes and CBX
• Bronze – General Mills and Pearlfisher
• Bronze – Thornton Tomasetti and DeSantis Breindel

Best strategic or creative development of a new brand:
• Gold – Hello Bello and Brains On Fire
• Silver – Move United and Superunion
• Bronze – Happy Little Plants and CBX

Best development of a new brand within an existing brand portfolio
• Gold – Mastercard ID and Tenet Partners
• Silver – Applegate Well Carved and CBX
• Bronze – Wakefern Food Corporation and Pearlfisher

Best naming strategy
• Gold – Onto and Thackway McCord
• Silver – Move United and Superunion
• Bronze – Choice Hotels and Labbrand
• Bronze – Stanford Global Health and Catchword Branding

Best corporate rebrand following a merger or acquisition
• Gold – Move United and Superunion
• Gold – Onto and Thackway McCord
• Silver – L3Harris and Thackway McCord
• Silver – Quaker Houghton and DeSantis Breindel
• Bronze – Voyant Beauty and 50,000feet

Best brand development project to reflect changed mission, values or positioning
• Gold – ASSA ABLOY / Yale and GW+Co
• Silver – Project Management Institute and Superunion
• Bronze – Dianomi and Living
• Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group

Best brand consolidation
• Gold – Purina Mills and CBX

Best rebrand of a digital property
• Gold – Dianomi and Living

Best visual identity by a charity, NGO or not-for-profit
• Gold – Move United and Superunion
• Silver – United Community Schools and Ultravirgo
• Bronze – Safety & Health For All and Ultravirgo

Best visual identity from the engineering and manufacturing sector
• Gold – ASSA ABLOY / Yale and GW+Co
• Silver – Onto and Thackway McCord
• Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group

Best visual identity from the financial services sector
• Gold – Thrivent Financial and Prophet
• Silver – Katapult and Monigle
• Bronze – BBVA and 50,000feet
• Bronze – The Provident Bank and Solid Branding

Best visual identity from the food and beverage sector
• Gold – Seedlip and Pearlfisher
• Silver – Celestial Seasonings and CBX
• Bronze – Sonic Drive-In and ChangeUp
• Bronze – Straus Family Creamery

Best visual identity from the healthcare and pharmaceuticals sector
• Gold – Beth Israel Lahey Health and Uffindell
• Silver – Five Lakes and Solid Branding
• Silver – Merck and Coley Porter Bell

Best visual identity from the industrial and basic materials sector
• Gold – IFF and Monigle

Best visual identity from the lifestyle and wellbeing sector
• Gold – Mighty Healthy and CBX

Best visual identity from the professional services sector
• Gold – Project Management Institute and Superunion
• Silver – Cella and Monigle
• Bronze – Acertitude and Brandpie

Best visual identity from the retail sector
• Silver – Wakefern Food Corporation and Pearlfisher

Best visual identity from the sports, travel, leisure and tourism sector
• Gold – Monumental Sports and Entertainment and Brandpie

Best visual identity from the technology, media and telecommunications sector
• Gold – Dianomi and Living

Best overall visual identity
• Move United and Superunion

Grand prix:
• ASSA ABLOY / Yale and GW+Co