Transform Awards North America 2024 | Transform Magazine | 31 May 2024 | TBA

For the 10th Year, the Transform Awards North America Will Allow Companies to Benchmark Their Work Against Peers and Stand out Amongst Competitors. the Awards Will Recognize Excellence in Creativity and Strategy Across the Whole Brand Development Process. It Will Also Provide the Opportunity to Celebrate with Clients and Colleagues at The Most Prestigious Awards Event for Branding and Brand Communications.

The Categories:

Content
• Best Use of A Visual Property
• Best Brand Architecture Solution
• Best Use of Copy Style or Tone of Voice
• Best Brand Experience
• Best Wayfinding or Signage
• Best Use of Typography
• Best Place or Nation Brand
• Best Expression of A Brand on Social Media Channels

Process
• Best Internal Communications During a Brand Development Project
• Best Implementation of Brand Development Project
• Best Localization of An International Brand

Strategy
• Best Creative Strategy
• Best Brand Evolution
• Best Strategic or Creative Development of A New Brand
• Best Development of A New Brand Within an Existing Brand Portfolio
• Best Naming Strategy

Type
• Best Corporate Rebrand Following a Merger or Acquisition
• Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
• Best Brand Consolidation
• Best Rebrand of A Digital Property
• Best Employer Brand

Audio
• Best Audio Brand
• Best Sonic Brand Activation
• Best Sonic Brand Evolution

Sector
• Best Visual Identity by Sector

Special Recognition

Grand Accolade
• Best Overall Visual Identity
• Grand Prix

2023 Winners

Content

Best use of a visual property
Gold – Union Square Hospitality Group and Prophecy
Silver – Akin and Living Group
Silver – Mastercard and Design Bridge & Partners
Bronze – PA Consulting and SomeOne
Highly commended – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Highly commended – Schonfeld Strategic Advisors and Prophecy

Best brand architecture solution
Gold – GE Aerospace and Interbrand
Silver – UL Enterprise and Siegel+Gale
Bronze – Envu and HLK
Bronze – Morningstar and Creative Business Company
Highly commended – SAP
Highly commended – Textron Aviation and Brunswick Creative

Best use of copy style or tone of voice
Gold – FanDuel and Interbrand
Silver – PA Consulting and SomeOne
Silver – Snowflake and Sköna Advertising
Bronze – Brightwild and Matchstic
Bronze – GE Vernova and Interbrand
Highly commended – AllianceBernstein and Living Group
Highly commended – Schmidt Futures and Covid Crisis Group and Prophecy

Best brand experience
Gold – Discount Tire and ChangeUp
Silver – James B. Beam Distilling Co. | Beam Suntory and LOVE.
Silver – Nokia and Lippincott
Bronze – ANSA Bank and Brandology Amsterdam
Bronze – Interac "Sound Shopping" and Sixième Son
Highly commended – Microsoft – FROM BEACH HOUSE TO SEA OF IMAGINATION

Best wayfinding or signage
Gold – Metropolitan Transportation Authority (Owner) and Via Collective, Incorporated
Bronze – NSI Industries and BOLTGROUP

Best use of audio branding
Gold – DraftKings Network with Sonic Lens and Makerhouse (A Hogarth Studio)
Silver – General Mills – Totino's Pizza Rolls and Made Music Studio
Silver – Philadelphia Cream Cheese and amp
Bronze – TikTok and MassiveMusic
Bronze – YouTube and Antfood
Highly commended – TaxAct and Sixième Son

Best use of typography
Gold – PepsiCo Design & Innovation – Cheetos New Typeface
Silver – Invited Clubs and WANT
Bronze – Envu and HLK

Best expression of a brand on social media channels
Gold – TikTok and MassiveMusic
Bronze – Aecon Group Inc.

Process

Best internal communications during a brand development project
Gold – Everest Group Ltd. and Bladonmore
Bronze – Boldyn Networks and Landor & Fitch

Best implementation of a brand development project
Gold – Unisys and Landor & Fitch
Silver – Akin and Living Group
Silver – GE Aerospace and Interbrand
Bronze – Colgate-Palmolive Company
Bronze – GE HealthCare and Interbrand
Highly commended – Textron Aviation and Brunswick Creative

Strategy

Best creative strategy
Gold – Unisys and Landor & Fitch
Silver – Martin Guitar and Coley Porter Bell
Silver – Mastercard and Design Bridge & Partners
Bronze – Callstack and Creative Business Company
Bronze – Union Square Hospitality Group and Prophecy
Highly commended – FanDuel and Interbrand

Best brand evolution (business)
Gold – Bat Conservation International and BRIGADE
Gold – Union Square Hospitality Group and Prophecy
Silver – Cielo and Heavenly Group
Silver – Holman and Starfish
Bronze – BitSight and Prophet
Highly commended – Halliburton Labs and Coley Porter Bell

Best brand evolution (consumer)
Gold – FanDuel and Interbrand
Silver – Carib Brewery and Brandology Amsterdam
Silver – PepsiCo Design & Innovation – 7UP Global Brand Restage
Bronze – Tin Pot Creamery and Allison
Highly commended – Coppertone and Pearlfisher
Highly commended – PepsiCo Design & Innovation – Mirinda Global Restage

Best brand evolution (corporate)
Gold – Monigle
Silver – GE Vernova and Interbrand
Silver – Woodward and Monigle
Bronze – Microsoft – SUSTAINABILITY EXPRESSION: THE FUTURE IS WILD
Highly commended – Q4 and Thackway McCord
Highly commended – Unisys and Landor & Fitch

Best strategic or creative development of a new brand
Gold – Hippo Harvest and Landor & Fitch
Silver – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Bronze – Dawn House and Northbound
Bronze – Fullsight and Catchword Branding
Bronze – Poppulo and Monigle
Highly commended – American Pet Nutrition and Smith Design

Best development of a new brand within an existing brand portfolio
Gold – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Silver – GE Vernova and Interbrand
Silver – VIU by HUB and McMillan
Bronze – Colgate-Palmolive Company
Bronze – Mineral and Prophet

Best naming strategy (new name)
Gold – Oleria and Northbound
Silver – Circana and Landor & Fitch
Silver – Envu and HLK
Silver – GE Vernova and Interbrand
Bronze – The Rover Hotel and Might & Matter
Highly commended – Livian and Siegel+Gale

Best naming strategy (rename)
Gold – Upbound Group, Inc. and Interbrand
Silver – Vialto Partners and Prophet
Bronze – Boldyn Networks and Landor & Fitch
Bronze – Educational Development Corporation (EDC) and Catchword Branding

Best naming strategy (naming system)
Gold – Morningstar and Creative Business Company
Silver – Autodesk and Prophet

Type

Best corporate rebrand following a merger or acquisition
Gold – Chronicle and McMillan
Silver – Circana
Silver – Oportun and Lippincott
Bronze – Broadview Federal Credit Union and Tenet Partners
Bronze – Protocall and Fazer
Highly commended – SC Labs and McMillan

Best brand development project to reflect a change of mission, values or positioning
Gold – Akin and Living Group
Gold – GE Aerospace and Interbrand
Silver – GE Vernova and Interbrand
Bronze – GBTA (Global Business Travel Association) and Sustena, a Pariveda company
Bronze – Q4 and Thackway McCord
Highly commended – BorgWarner and Siegel+Gale

Best brand consolidation
Gold – Holman and Starfish
Silver – Bridgeway and Sustena, a Pariveda company
Bronze – Textron Aviation and Brunswick Creative

Best rebrand of a digital property
Gold – AdeptID and 8 Point Studio
Silver – Akin and Living Group
Silver – Microsoft – BRAND CENTRAL: FROM INFORMATION TO DESTINATION
Bronze – MGAC and DeSantis Breindel
Bronze – TelevisaUnivision: ViX Streaming Brand and Interbrand
Highly commended – Jacobs and Siegel+Gale

Best employer brand
Gold – Wesco and Joe Smith
Silver – Intuitive and Ph.Creative

Wrapped

Best use of packaging (glass)​
Gold – Smirnoff Ice and Design Bridge & Partners
Silver – Bacardi Ltd and Knockout
Silver – Carib Brewery – BLUE and Brandology Amsterdam
Bronze – Carib Brewery – Caribé and Brandology Amsterdam

Best use of packaging (print and card)
Gold – Tin Pot Creamery and Allison
Silver – Colgate-Palmolive Company
Bronze – Smirnoff Ice and Design Bridge & Partners

Best use of packaging (other)
Gold – Hippo Harvest and Landor & Fitch
Gold – PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Fall Edition
Silver – Monday Night Brewing and Matchstic
Silver – PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Summer Edition
Bronze – PepsiCo Design & Innovation – Gatorade x Serena Gx Bottle
Bronze – Wild Harvest and Pearlfisher

Best use of sustainable packaging
Gold – Unilever and JDO
Silver – ASICS and SGK Inc

Sector

Best visual identity by a charity, NGO or NFP
Gold – Human Rights First and Matchstic
Silver – Camp Starfish and Embark
Bronze – The Kabuki Syndrome Foundation and CBX

Best visual identity from the education sector
Gold – Alice L. Walton School of Medicine and Coley Porter Bell
Silver – Lumen Learning and Agenda
Bronze – Educational Development Corporation (EDC) and Catchword Branding

Best visual identity from the energy and utilities sector
Gold – GE Vernova and Interbrand
Silver – Halliburton Labs and Coley Porter Bell
Bronze – Exelon and Siegel+Gale

Best visual identity from the engineering and manufacturing sector
Gold – GE Aerospace and Interbrand
Silver – Martin Guitar and Coley Porter Bell
Bronze – Textron Aviation and Brunswick Creative

Best visual identity from the farming and agricultural sector
Gold – Hippo Harvest and Landor & Fitch
Silver – Amber Wave and Curious Plot
Bronze – California Giant Berry Farms and Curious Plot

Best visual identity from the financial services sector
Gold – Mastercard and Design Bridge & Partners
Silver – Raiz and Monigle
Silver – VIU by HUB and McMillan
Bronze – ANSA Bank and Brandology Amsterdam
Bronze – Bakkt and Agenda
Highly commended – AllianceBernstein and Living Group

Best visual identity from the FMCG sector
Gold – Hippo Harvest and Landor & Fitch
Silver – American Pet Nutrition and Smith Design
Bronze – Michiru and JDO

Best visual identity from the food and beverage sector
Gold – South Chicago Packing and CBX
Gold – Tin Pot Creamery and Allison
Silver – Monday Night Brewing and Matchstic
Bronze – Brasserie Laurel and McMillan
Bronze – PepsiCo Design & Innovation – Sabritas World Cup
Bronze – Roland Foods and Pearlfisher

Best visual identity from the healthcare and pharmaceutical sector
Gold – Pelago and A LINE
Silver – MindSight and Fazer
Silver – ScionHealth and BrandPie
Bronze – Emerson Health and Monigle
Bronze – WholeMind Psychology and L+R
Highly commended – SCYNEXIS and BrandPie

Best visual identity from the industrial and basic materials sector
Gold – Americase and MonogramGroup
Silver – Border States and Joe Smith
Bronze – Dow Inc. and Tenet Partners

Best visual identity from the lifestyle and wellbeing sector
Gold – Dawn House and Northbound
Silver – Coppertone and Pearlfisher
Bronze – The House of Cannabis NYC (THC NYC) and Base Design

Best visual identity from the professional services sector (advisors and consultants)
Gold – Union Square Hospitality Group and Prophecy
Silver – Joe Smith
Silver – Milliman and Agenda
Bronze – National Mining Association

Best visual identity from the professional services sector (legal and accountancy)
Gold – Akin and Living Group
Silver – Cork Gully and Living Group

Best visual identity from the property, construction and facilities management sector
Gold – The Davis Companies and DeSantis Breindel
Bronze – Invited Clubs and WANT

Best visual identity from the public sector
Gold – U.S. Army and Team DDB
Bronze – Schmidt Futures and Covid Crisis Group and Prophecy

Best visual identity from the sports and leisure sector
Gold – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Gold – FanDuel and Interbrand
Silver – Martin Marietta and Tailfeather
Bronze – Wahoo Sports Science Center and 3D Identity

Best visual identity from the technology, media and telecommunications sector
Gold – Unisys and Landor & Fitch
Silver – Nokia and Lippincott
Silver – TelevisaUnivision: ViX Streaming Brand and Interbrand
Bronze – AdeptID and 8 Point Studio
Bronze – Callstack and Creative Business Company
Highly commended – Poppulo and Monigle

Best visual identity from the transport and logistics sector
Gold – Holman and Starfish
Silver – Textron Aviation and Brunswick Creative

Best visual identity from the travel and tourism sector
Gold – Brightwild and Matchstic
Silver – The Rover Hotel and Might & Matter

Special recognition

Brand strategist of the year
Winner – Simon Thackway – Thackway McCord

Creative director of the year
Winner – Marco Vitali – Sonic Lens

Young contender of the year
Winner – Samantha Aliferov – Starfish
Highly commended – Tyler Brown – Landor & Fitch

Grand accolade

Best overall visual identity
Winner – Hippo Harvest and Landor & Fitch

Grand prix
Winner – GE Aerospace and Interbrand