Wires Awards Global 2022 | ExchangeWire | 5 August 2022 | TBC

The Wires Global recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry.

The Wires Awards is a global awards programme accepting submissions from all companies in the digital marketing industry, including technology suppliers, marketers, media agencies, digital agencies, publishers and media owners, operating globally.

Categories
• Best New Product or Service: Buy Side
• New Product or Service: Sell Side
• Best Use of Data
• Best Digital Campaign
• Best Video Campaign
• Best Mobile Campaign
• Best Use of Digital Out-of-Home Technology
• Best Use of Digital Audio Technology
• Best Use of CTV Technology
• Best Customer Acquisition Strategy
• Best Use of Data & Creativity
• Best Marketing Technology Solution
• Best Gaming User Acquisition/Monetisation Tech
• Best Application of ESG
• Best Ad Ops Team
• Best Client Services Team
• Best Regional Campaign - EMEA
• Best Regional Campaign - APAC
• Best Regional Campaign - North America
• Best Regional Campaign - LATAM
• Ad Tech Rising Star
• Ad Tech Personality of the Year

2021 Winners

Best Ad Ops Team
• Yieldbird, Yieldbird AdOps Team - Adding a Dash of the Personal Touch to Innovative Technical Solutions

Best Client Services Team
• Croud, Croud's Programmatic Team

Best Digital Campaign
• Goodway Group and Anytime Fitness: Goodway Group and Anytime Fitness Power Through a Tough Year to Increase Leads by 128%

Best Ecommerce Customer Acquisition Strategy
• AdColony, PT Global Digital Niaga and Wavemaker Indonesia: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks

Best Gaming User Acquisition/Monetisation Technology
• AdColony, Seven & I Holdings, PHD Media and Anzu: 7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze
• VIOOH, JCDecaux, Outmoove, Outsight, MediaCom and AdSquare: Ghost of Tsushima launch using mobile and programmatic OOH

Best Marketing Technology Solution
• InfoSum: Connect the world's data without ever sharing it

Best Mobile Campaign
• AdColony, PT Global Digital Niaga and Wavemaker Indonesia: Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks

Best New Product or Service: Sell Side
• PubMatic and RP Digital: IDENTITY HUB SOLVES AUDIENCE ADDRESSABILITY

Best New Product or Service: Buy Side
• Incubeta and Laithwaite's Wines: (Pub) Crawling Amazon for Laithwaites Success

Best Regional Campaign - APAC
• Ad-Lib.io and Nestlé DANCOW Nutritods: Nestlé DANCOW Nutritods Personalized Digital Campaign

Best Regional Campaign - EMEA
• GumGum, KFC, Mindshare, OnDevice Research: GumGum pours the (contextual) gravy for KFC at Christmas

Best Regional Campaign - NA
• AdColony, Moose Toys and Powerphyl Media Solutions: Moose Toys and AdColony Spin the Wheel of Success for Collins Key

Best Use of CTV Technology
• Channel 4, 4Sales, Infosum and Mediarithmics: BRANDM4TCH:The First Cookie-less Data Matching Broadcaster Product

Best Use of Data
• Playground xyz, Suzuki and the7stars: Maximising attention for Suzuki

Best Use of Data & Creativity
• AdColony, Ferrero Asia Pacific PTE LTD and Mindshare Philippines: Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic

Best Use of Digital Audio Technology
• Twitch, Audible Australia, Media Monks, Stephen “Bajo” O’Donnell, iamfallfromgrace, Reapz and Marc Fennell: The Audible Live Club: A Twitch Twist On A Classic Book Club

Best Use of Digital Out-Of-Home Technology
• VIOOH, Storeboost Retail, The Cloud and Compass, JCDecaux UK and Nespresso UK: Nespresso Storeboost with programmatic OOH: driving customers in-store

Best Video Campaign
• GroupM, DFS and Mediacom: Xaxis and Mediacom: Driving incremental reach for DFS