11th Agency Leaders Symposium 2023 | Ashton Media | 27 November 2023 | Rydges Resort Hunter Valley formerly the Crowne Plaza, 430 Wine Country Dr, Lovedale NSW 2325, Australia

Join the who’s who of adland at this event, the region’s only conference dedicated to the business of running a modern agency.

Over the past 11 years, the Symposium has forged an outstanding reputation for providing agency leaders the space and time to have unfiltered discussions with peers under Chatham House rules while being inspired and informed by content designed to stretch your thinking.

Quite simply: there is nothing like it in the region.

Over 1.5 days you will learn, discuss, debate, and collaborate, on how agencies can best position their people and businesses for the competitive and volatile road ahead, including actions you can take right now to set you up for success.

Hear from the most influential minds in the industry on topics including;

– The hidden cost of pitching
– Attention metrics and measurement. Do clients want attention metrics yet? Is the methodology robust enough to establish an industry currency yet?
– How to win without pitching and avoid competitive, low margin RFPs
– How behavioural science can be applied to effective ad creative and customer experience challenges
– Leadership during times of turbulence and change
– Changing priorities for entry and mid-level staff, and how to motivate and retain staff in a rising wage market
– How we can market the ‘why’ of working in adland
– A look at mentorship in industry vs early promotion vs burnout
– The CMO perspective: deep diving into agency models and what clients really need and want from their agencies. Is it a one-stop-shop agency solution, many agencies, a hybrid of in-house and outsourced or something else entirely?
– Purpose driven marketing, diversity & inclusion, and driving action on critical social issues
– Scaling and diversifying your agency, case studies from rapid growth independent agencies

The conference program has been crafted with help from a highly influential advisory board of agency leaders. Click the ‘Apply for your place’ button to join the most senior delegation of agency executives to gather in ANZ. We look forward to welcoming you to this event

2023 Speakers

ADVISORY BOARDS:

Jane Stanley
Hearts & Science, CEO

Amy Bradshaw
VaynerMedia, MD / Head of Australia

Nick Behr
Kaimera, CEO and Founder

Virginia Hyland
Havas Media Group Australia, Chief Executive Officer

Yatu Widder Hunt
Cox Inall Ridgeway, General Manager

Melissa Fein
Initiative Australia, Chief Executive Officer

Jack Watts
Bastion, Group CEO

Phil McDonald
BCM Group, Group Partner and Managing Director

Simone Waugh
Publicis Worldwide, Managing Director QLD

Dan Beaumont
The Royals, Managing Partner

2023 Partners

• Quantcast
• Taboola
• StackAdapt
• Microsoft Advertising
• Linkedin
• Near
• GCA
• Cartology
• ESPN
• Nexxen
• UnLTD