21st PRO PR Conference 2024 | Apriori World | 13 March 2024 | Hotel Mona Plaza, Cara Uroša 62-64, Beograd 11000, Serbia

The conference has the mission of connecting experts who are part of the public relations industry, but also those who are part of the integrated communication process.

In our mission, we connect, educate and create new values so that public relations experts, who are in the function of management, could continue to create and preserve the reputation – one of the important keys to success in this field. Reputation is not bought but created and it is a process behind which are vision, strategies, implementation, individuals, and teams, who, every day, with their work and sacrifice, contribute to a better reputation, positioning of their institutions, companies, brands through various techniques and tools of public relations profession.

We understand and follow the trends within the communication industry and through lectures, panels and workshops we provide new information through practical examples and guidelines so that together we can be better. Public relations is everything that surrounds us, just like the nature of verbal and non-verbal communication. We have been building our reputation for 20 years to become the leading specialized conference mainly focused on public relations topics. Our participants, lecturers, sponsors, media partners, and those who support us represent a group that together through the PRO PR conference promote the key values of the communication profession, which, like the conference, transforms following innovations that change relations with the public by providing opportunities for their improvement.

2024 Speakers

Ivan Vitorović
Chief Executive Officer at Mona Hospitality Management, Serbia

Rafael Llopis
Head of Marketing Department at Revestech, Spain

Mina Nazari
General Director of the Pr Department in Tabriz Power Distribution Co., Iran

Natan Edelsburg
Chief Partnerships Officer at Muck Rack, Usa

Robert Čoban
President at Color Press Group, Serbia

Nađa Lutvikadić-fočo
Head of Promotion Communications at Bh Telecom, Bosnia and Herzegovina

Edhem Fočo
Managing Director of Al Jazeera Balkans, Bosnia and Herzegovina

Simona Kruhar Gaberšček
Editor-in-chief at Marketing Magazin, Slovenia

Marko Andrejić
Editor-in-chief at Biznis.rs, Serbia

Boris Zatezalo
Meta Lead Croatia at Httpool. Croatia

Eleonora Albijanić
Specialist for External Communications at Elektroprivreda Crne Gore Ad Nikšić, Montenegro

Samo Gaberšček
Information Security Officer at Celonis, Germany

Ranko Jelača
Marketing Director Lese Zone at Lactalis Group, Slovenia

Aleksander Truppel Ilić
External Expert in the Field of Pr and Protocol at the Slovenian Infrastructure Agency, Slovenia

Borislav Miljanović
Ceo at Represent System, Serbia

Maja Rakovic
Owner and Editor-in-chief of Naxi Radio, Serbia

Jelena Šarenac
Head of Corporate Communications at Henkel Serbia and Henkel Adria Region

Tamara Bekčić
General Manager & Co-founder of Chapter 4 Pr, Serbia

Charles Skinner
Member of the Organizing Committee, United Kingdom

Jasmina Šrndić
Head of Corporate Communications at Lidl, Serbia

Christoph Plate
Director of Media Program South East Europe at Konrad-adenauer-stiftung E.v., Bulgaria

Renna Markson
Managing Director at the Public Relations and Communications Association (Prca), United Kingdom

Aslıhan Güven
Corporate Communications Director of Sabiha Gökçen Int’l Airport, Turkey

Efstathios Iosifidis
Open Source Uom Founder

Nataša Trslić Štambak
Managing Director – Cee Region at Grayling, Croatia

Matej Lončarić
Chief Digital Officer at Cme Adria, Croatia

Nataša Pavlović Bujas
Ipra President 2024, Founder&ceo at Blumen Group, Serbia

Jernej Smisl
Corporate Consultant Director at Pristop Group, Slovenia

Aida Salkić
Founder & Ceo at Beyond Consulting, Bosnia and Herzegovina

Alicia Matilda Lubrani
Chief Marketing Officer & Country Corporate Communication Director at Axpo, Italy

Mary Beth West
Senior Strategist for U.s.-based Fletcher Marketing Pr, Usa

Bence Gáspár
Head of Communications at Otp Bank, Hungary

Nenad Danilović
Founder & Editor-in-chief of Advertiser Serbia, Serbia

Srdan Kosović
Director of Digital and Online Development at Vijesti, Montenegro

Žarko Simović
Member of the Organizing Committee, Serbia

Dustin Chick
Partner in the M&c Saatchi Group South Africa and Managing Director of Razor Pr, South Africa

Aleksandar Eric
Ceo & Founder of "Harmonity Group", Switzerland

Silvija Londero Šimleša
Director and Editor-in-chief at Media Servis, Croatia

Biljana Stepanović
Founder & General Manager at Business Info Group D.o.o., Serbia

Jonny Bentwood
Global Head of Data & Analytics at Golin, United Kingdom

2024 Sponsors

• Only Office
• Press Clipping
• Media craft
• Muck Rack
• MBW
• Henkel
• APR IORI
• Code Vision