2nd Annual Pharma Commercial Excellence Summit 2025 | Allan Lloyds | 1 April 2025 | TBA, Madrid

Venue
TBA
TBA, Madrid

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Event Date Wed Apr 2 CEST - Thu Apr 3 CEST (about 1 month ago)
In your timezone (EDT): Tue Apr 1 6:00pm - Wed Apr 2 6:00pm
Location TBA
Madrid
Region EMEA
Details

Join this summit, where we’ll explore key topics shaping the future of the pharmaceutical industry, including omnichannel engagement, sales force effectiveness, and patient-centric marketing. As pharma companies embrace digital innovation, the critical question is: Has the industry fully embraced digital transformation, or are traditional approaches still holding strong?

Main Topics:

• How are AI, ML, and big data transforming commercial strategies?
• Patient-focused sales: Aligning with healthcare outcomes and value-based models
• Empathy-led communication: Bridging gaps between pharma, providers, and payers
• Reinventing SFE: Exploring cutting-edge technologies to enhance sales effectiveness
• Seamless Customer Journeys: Omnichannel Engagement Strategies
• Disrupting Pharma: Next-Gen Commercial Excellence

Speakers

2025 Speakers

Yariv Hefez
Senior Vice President, Head Global Business Franchise Oncology, Merck

Stephane Brocker
VP, Head of Strategic Business Excellence – Global, Ipsen

Andy Parker
EMEA Ecommerce Sales & Commercial Director, Bayer

Christiano Silva
VP, General Manager Cluster Iberia, Biogen

Graham Addison
Senior Director, Global Marketing & Launch Excellence, AstraZeneca

Sponsors & Partners

2025 Sponsors

SILVER SPONSOR:
• Page & Page

NETWORKING SPONSOR:
• SHAMAN