3rd Annual Global Effective Pricing & Revenu...

Venue

Double Tree

Double Tree, 265 Rotherhithe Street, London, SE16 5HW, UK

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Event Date	Thu Apr 11 BST - Fri Apr 12 BST (over 5 years ago) In your timezone (EST): Thu Apr 11 3:00am - Fri Apr 12 12:00pm
Location	Double Tree 265 Rotherhithe Street, London, SE16 5HW, UK
Region	EMEA

Details

Global pricing is one of the most critical and complex issues that global firms face. Price is the only marketing mix instrument that creates revenues. All other elements entail costs. Thus, a company’s global pricing policy may make or break its overseas expansion efforts. Furthermore, a firm’s pricing policy is inherently a highly cross-functional process based on inputs from the firm’s finance, accounting, manufacturing, tax, and legal divisions.

Predictably, the interests of one group (marketing) may clash with the objectives of another group (finance). Multinationals also face the challenge of how to coordinate their pricing policy across different countries.

With this in mind, this Corporate Parity event will bring together Pricing analysts from top companies across the globe to discuss the current situation in the market.

Speakers

2019 Speakers

CHAIRMAN:

Minter Dial
Author & Finalist for Business Book Awards 2019, Heartificial Empathy

KEYNOTES:

Malik B. Rajan
President, The French Pricing Club

Marin Veber
Head of Pricing, Eurostar

Serkan Otles
Commercial Director & Global Pricing Officer Business Group Personal Care, Philip Consumer Lifestyle

Frank Frohmann
Author, Digtales Pricing

Karla Halley
Revenue Management Srategy Sr Director, PepsiCo

Elga Castro
BU Sr Director of Revenue Management Southern Europe & US, NH Hotel Group

Sponsors & Partners

2019 Sponsors & Partners

MEDIA PARTNERS:
• Conference Locate
• 10 Times

EXHIBITOR:
• Price Edge

SPONSOR:
• Sales Manago

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