5th Annual Marketing Management Conference 2018 | Texas Bankers Association | 12 September 2018 | TIB-The Independent BankersBank, 6026, 11701 Luna Rd, Dallas, TX 75234, United States

Every bank aspires to be the pacesetter in its market and invests dollars, effort, time, community involvement
and business development pursuing that goal. Is your bank getting a good return on your investment? In an environment where customers are expecting more, the time to polish your brand is now! The Texas Bankers
Association’s Marketing Management Conference is designed to help you maximize your reach to your community, connect with local media, understand the toughest challenges in retail banking, develop digital strategies to prepare for the customer of the future and more.

2018 Speakers:

Mark Arnold
On the Mark Strategies, Carrollton

Mitchell Goss
Zero-In, New York, NY

Joe Sullivan
Market Insights, Seattle, WA

Honey Shelton
InterAction Training, Inc., Kingwood

Traci Degolier
Harland Clarke, San Antonio

Paul A. Murphy
Murphy & Company, St. Louis, MO

Andy Slipher
Slipher Marketing, Dallas

Eric Cook
WSI, Battle Creek, MI

Bob Erickson
Bank Training Associates, Waukon, IA

2018 Sponsors:

• Graduate School of Banking at the University of Wisconsin - Madison