6th Annual International Conference On Enterprise Marketing and Globalization (EMG) 2017 | Global Science and Technology Forum (GSTF) | 11 December 2017 | Hotel Fort Canning, 11 Canning Walk, Singapore 178881

As we move forward into the next millennium, the real challenge for many enterprises will be navigating the complexities of an increasingly globalized marketplace. Furthermore, with the declining effectiveness of traditional advertising channels, companies will now have to globalize the operations in one way or another. The industry has seen an increasing trend of companies partnering with technology providers to create an integrated application to manage marketing metadata and leverage standards-based architecture to deliver business functionality quickly. Hence, in the very near future, global strategic planning will become an essential factor for the success of the enterprise.

The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups.

2017 Speakers:

Prof. Bennett Chi Kin Yim
Associate Director of the Contemporary Marketing Centre, The University of Hong Kong

Prof. Humayun Murshed
Faculty of Business, Justice and Behavioural Sciences, Charles Sturt University