7th Edition Retail Forum 2020 | IKN Spain | 18 June 2020 | Ifema, Av. Partenón, Nº 5, 28042 Madrid, Spain

We crossed the borders of the retail sector with the best international experiences that were practical in the event. We get a global vision on the issues that have transformed the sector.

2020 Speakers

Diego Anderiz
Director General, Flying Tiger

Jordi González
Director General, Venca

Carmen Pernas
Customer, Digital and Innovation Director, Auchan Retail España

Olga Martínez
Director and Member of the Steering Committee, Mars Iberia

Jorge Herrero
Business Development and Loyalty, Ebay

Marta Martin
VP of Sustainable Business, Nh Hotel Group

Pablo Benitez
CIO, Dia España

Moisés Solís
Iberian Transport Manager & South Europe CS Supply Chain, Primark

Verónica Lopez Burgos
Director Ecomerce & Digital transformation, Totto

Mercedes Antúnez
Consumer Sales Director, Ibm Spgi

Pablo Nuño
CEO & Founder, Manolo Bakes

Simón Valín
Director General, Norauto España

Alejandro Gil
Head of Digital, Druni

Xavier Artigas
CEO, Wolala

Alberto Gutiérrez
Founder and CEO, State

Enara Urlezaga
Global Customer Experience Manager Privalia

Nuria Blanco
Spain Digital Marketing Manager, Dufry

Guillermo Fuente
Co-founder, Aloha Poke

Javier Romero
CIO, Grupo Ifa

Pablo Franco
Director General, Embargos a Lo Bestia

Francisco Huidobro
Director of Digital Services, Orange

Josu Madariaga
Head of Customer Experience Department, Eroski

Beatriz Magro Nogales
Co-founder, Komvida

Javier Rubio
CEO, Comerzzia

Yolanda Fernández

Director of Rsc and External Communication, Auchan Retail Spain

Daniel Peña García
Digital and Ecommerce Director, Juul Labs

Hector Gonzalez
Supply Chain Director, Yves Rocher

Andrés Aguilar
General Manager, Follie Follie

Eloy Mariaud
Director Of Ecommerce, Douglas

Pedro Reoyo
Marketing Director, Vitaldent

Raquel Gomez
Head of Lifestyle Collections & Stores, Mahou San Miguel

Joan López Graupera
Commercial Director, Mirakl

Jacobo Penide
CEO, Bionix

Jaime Garrastizu
Founder, Pompeii

Roberto Sanz
Director Of Communication And Strategy, Matarromera Family Wineries

Victoria Ducournau
Head of Digital & Ecommerce, Dyson

Marcelo Toural
CEO, Krack

José Manuel Doncel
Marketing & E-commerce Manager, Electro Depot

Xavier Papiol
Director of Marketing and E-commerce, Conforama

Caroline Arrú De Caveda
Commercial and Customer Experience Director, Marionnaud, A, S, Watson Group

Carlos Guinea Castillo
Head of Innovation, Dia Group

Enrique Fernández
Data & Bi Director Spain, Just Eat

Marian Gavino
Director of Retail Aristocrazy

Jesús Muñoz
Partner and Corporate Director of Marketing, Communications & Npd, Beer&food

Úrsula Díaz Pérez
Retail Area Manager, Rituals

David Valero Compte
Enterprise Retail Director Ingenico Group – Spain&portugal

Joan Carles Cifre Vericat
Director De Rrhh, Rituals

Jesús Torres
Ingeniero De Soluciones Para Europa, Acoustic

Carlos García
Global Head of Marketing, Logitravel Group

Giannella Ligato
Ecommerce Manager, Miss Marketing Para Primor

Diego Llorente Gomez
Director General, Forum Sport

Reyes Giménez
Directora De Marketing Y Comunicación Corporativa, Food Box

Carlos Millán
General Manager Diana Soluciones Comerciales

Elena Rodríguez
Head of Data (R&a), Aldi

Carmen San Emeterio
Sales Director Spain and Portugal, Tealium

Fernando Gutierrez-cabello
Account Executive, Microstrategy

Michele Isonzo
Crm and Data Manager, Vitaldent

Juan Garrido
Director De Ecommerce, at Cliente Y Servicio Técnico, Game Store

Jordi Yagües
Bs Business Manager Epson Iberica

José Alarcón
Director Comercial España Y Portugal, Openbravo

Marta Panera
Senior Marcoms Manager Spain & Portugal, Foreo

Ana Guerra
Sales & Business Developer Manager, Foreo

Fernando Herranz
Director De Ecommerce Y Mk Online, Casa Del Libro

Paula Toural
Dtra, Customer Experience, Globalia Corporación

Enrique Santamaría
Ecommerce Director, Tiendanimal

Ignacio Alonso
Cmso, Trison

David Barroeta
Director De Personas, Opticalia

Alejandra Fraile
Dtra, De Marketing, Musgrave

Diego Zachariou
Data & Analytics Manager, Daba (Nespresso Exclusive Distributor)

Amaia Caballero
Head of Marketing, Fitnessdigital

Imanol Ruíz
Responsable De Logística, Fitnessdigital

Myriam Avello
Head of Marketing Spain, Dufry Group

Ignacio De Juan
Digital & Data Director, Kiwoko

Marco Civolani
Director De Operaciones, Deliveroo

Carolina Pérez
Directora De Comunicación Corporativa, Deliveroo

Carlos Auresanz
Director De Retail, El Ganso

Javier Galán
Director General, 20milproductos,com

Jaime Chapatte Box
Head of RPA, Dia Group

Agustín Izquierdo Esperón
Business Intelligence and Data Management Director, Campofrio Food Group2020 Speakers

Diego Anderiz
Director General, Flying Tiger

Jordi González
Director General, Venca

Carmen Pernas
Customer, Digital and Innovation Director, Auchan Retail España

Olga Martínez
Director and Member of the Steering Committee, Mars Iberia

Jorge Herrero
Business Development and Loyalty, Ebay

Marta Martin
VP of Sustainable Business, Nh Hotel Group

Pablo Benitez
CIO, Dia España

Moisés Solís
Iberian Transport Manager & South Europe Cs Supply Chain, Primark

Verónica Lopez Burgos
Directora Ecomerce &transformación Digital, Totto

Mercedes Antúnez
Directora De Ventas Consumer, Ibm Spgi

Pablo Nuño
CEO & Founder, Manolo Bakes

Simón Valín
Director General, Norauto España

Alejandro Gil
Head of Digital, Druni

Xavier Artigas
CEO, Wolala

Alberto Gutiérrez
Fundador Y CEO, Civitatis

Enara Urlezaga
Global Customer Experience Manager Privalia

Nuria Blanco
Spain Digital Marketing Manager, Dufry

Guillermo Fuente
Cofundador, Aloha Poke

Javier Romero
CIO, Grupo Ifa

Pablo Franco
Director General, Embargos a Lo Bestia

Francisco Huidobro
Director De Servicios Digitales, Orange

Josu Madariaga
Responsable Departamento Experiencia De Cliente, Eroski

Beatriz Magro Nogales
Cofundadora, Komvida

Javier Rubio
CEO, Comerzzia

Yolanda Fernández
Directora De Rsc Y Comunicación Externa, Auchan Retail España

Daniel Peña García
Director Digital Y De Ecommerce, Juul Labs

Héctor González
Director De Supply Chain, Yves Rocher

Andrés Aguilar
Director General, Follie Follie

Eloy Mariaud
Director De Ecommerce, Douglas

Pedro Reoyo
Director De Marketing, Vitaldent

Raquel Gómez
Head of Lifestyle Collections & Stores, Mahou San Miguel

Joan López Graupera
Director Comercial, Mirakl

Jacobo Penide
CEO, Bionix

Jaime Garrastizu
Fundador, Pompeii

Roberto Sanz
Director De Comunicación Y Estrategia, Bodegas Familiares Matarromera

Victoria Ducournau
Head of Digital & Ecommerce, Dyson

Marcelo Toural
CEO, Krack

José Manuel Doncel
Marketing & E-commerce Manager, Electro Depot

Xavier Papiol
Director Marketing Y E-commerce, Conforama

Caroline Arrú De Caveda
Commercial and Customer Experience Director, Marionnaud, A, S, Watson Group

Carlos Guinea Castillo
Responsable De Innovación, Dia Group

Enrique Fernández
Data & Bi Director Spain, Just Eat

Marian Gavino
Directora Retail Aristocrazy

Jesús Muñoz
Partner and Corporate Director of Marketing, Communications & Npd, Beer&food

Úrsula Díaz Pérez
Retail Area Manager, Rituals

David Valero Compte
Enterprise Retail Director Ingenico Group – Spain&portugal

Joan Carles Cifre Vericat
Director De Rrhh, Rituals

Jesús Torres
Ingeniero De Soluciones Para Europa, Acoustic

Carlos García
Global Head of Marketing, Logitravel Group

Giannella Ligato
Ecommerce Manager, Miss Marketing Para Primor

Diego Llorente Gomez
Director General, Forum Sport

Reyes Giménez
Directora De Marketing Y Comunicación Corporativa, Food Box

Carlos Millán
General Manager Diana Soluciones Comerciales

Elena Rodríguez
Head of Data (R&a), Aldi

Carmen San Emeterio
Sales Director Spain and Portugal, Tealium

Fernando Gutierrez-cabello
Account Executive, Microstrategy

Michele Isonzo
Crm and Data Manager, Vitaldent

Juan Garrido
Director De Ecommerce, at Cliente Y Servicio Técnico, Game Store

Jordi Yagües
Bs Business Manager Epson Iberica

José Alarcón
Director Comercial España Y Portugal, Openbravo

Marta Panera
Senior Marcoms Manager Spain & Portugal, Foreo

Ana Guerra
Sales & Business Developer Manager, Foreo

Fernando Herranz
Director De Ecommerce Y Mk Online, Casa Del Libro

Paula Toural
Dtra, Customer Experience, Globalia Corporación

Enrique Santamaría
Ecommerce Director, Tiendanimal

Ignacio Alonso
Cmso, Trison

David Barroeta
Director De Personas, Opticalia

Alejandra Fraile
Dtra, De Marketing, Musgrave

Diego Zachariou
Data & Analytics Manager, Daba (Nespresso Exclusive Distributor)

Amaia Caballero
Head of Marketing, Fitnessdigital

Imanol Ruíz
Responsable De Logística, Fitnessdigital

Myriam Avello
Head of Marketing Spain, Dufry Group

Ignacio De Juan
Digital & Data Director, Kiwoko

Marco Civolani
Director De Operaciones, Deliveroo

Carolina Pérez
Directora De Comunicación Corporativa, Deliveroo

Carlos Auresanz
Director De Retail, El Ganso

Javier Galán
Director General, 20milproductos,com

Jaime Chapatte Box
Head of RPA, Dia Group

Agustín Izquierdo Esperón
Business Intelligence and Data Management Director, Campofrio Food Group2020 Speakers

Diego Anderiz
Director General, Flying Tiger

Jordi González
Director General, Venca

Carmen Pernas
Customer, Digital and Innovation Director, Auchan Retail España

Olga Martínez
Director and Member of the Steering Committee, Mars Iberia

Jorge Herrero
Business Development and Loyalty, Ebay

Marta Martin
VP of Sustainable Business, Nh Hotel Group

Pablo Benitez
CIO, Dia España

Moisés Solís
Iberian Transport Manager & South Europe Cs Supply Chain, Primark

Verónica Lopez Burgos
Directora Ecomerce &transformación Digital, Totto

Mercedes Antúnez
Directora De Ventas Consumer, Ibm Spgi

Pablo Nuño
CEO & Founder, Manolo Bakes

Simón Valín
Director General, Norauto España

Alejandro Gil
Head of Digital, Druni

Xavier Artigas
CEO, Wolala

Alberto Gutiérrez
Fundador Y CEO, Civitatis

Enara Urlezaga
Global Customer Experience Manager Privalia

Nuria Blanco
Spain Digital Marketing Manager, Dufry

Guillermo Fuente
Cofundador, Aloha Poke

Javier Romero
CIO, Grupo Ifa

Pablo Franco
Director General, Embargos a Lo Bestia

Francisco Huidobro
Director De Servicios Digitales, Orange

Josu Madariaga
Responsable Departamento Experiencia De Cliente, Eroski

Beatriz Magro Nogales
Cofundadora, Komvida

Javier Rubio
CEO, Comerzzia

Yolanda Fernández
Directora De Rsc Y Comunicación Externa, Auchan Retail España

Daniel Peña García
Director Digital Y De Ecommerce, Juul Labs

Héctor González
Director De Supply Chain, Yves Rocher

Andrés Aguilar
Director General, Follie Follie

Eloy Mariaud
Director De Ecommerce, Douglas

Pedro Reoyo
Director De Marketing, Vitaldent

Raquel Gómez
Head of Lifestyle Collections & Stores, Mahou San Miguel

Joan López Graupera
Director Comercial, Mirakl

Jacobo Penide
CEO, Bionix

Jaime Garrastizu
Fundador, Pompeii

Roberto Sanz
Director De Comunicación Y Estrategia, Bodegas Familiares Matarromera

Victoria Ducournau
Head of Digital & Ecommerce, Dyson

Marcelo Toural
CEO, Krack

José Manuel Doncel
Marketing & E-commerce Manager, Electro Depot

Xavier Papiol
Director Marketing Y E-commerce, Conforama

Caroline Arrú De Caveda
Commercial and Customer Experience Director, Marionnaud, A, S, Watson Group

Carlos Guinea Castillo
Responsable De Innovación, Dia Group

Enrique Fernández
Data & Bi Director Spain, Just Eat

Marian Gavino
Directora Retail Aristocrazy

Jesús Muñoz
Partner and Corporate Director of Marketing, Communications & Npd, Beer&food

Úrsula Díaz Pérez
Retail Area Manager, Rituals

David Valero Compte
Enterprise Retail Director Ingenico Group – Spain&portugal

Joan Carles Cifre Vericat
Director De Rrhh, Rituals

Jesús Torres
Ingeniero De Soluciones Para Europa, Acoustic

Carlos García
Global Head of Marketing, Logitravel Group

Giannella Ligato
Ecommerce Manager, Miss Marketing Para Primor

Diego Llorente Gomez
Director General, Forum Sport

Reyes Giménez
Directora De Marketing Y Comunicación Corporativa, Food Box

Carlos Millán
General Manager Diana Soluciones Comerciales

Elena Rodríguez
Head of Data (R&a), Aldi

Carmen San Emeterio
Sales Director Spain and Portugal, Tealium

Fernando Gutierrez-cabello
Account Executive, Microstrategy

Michele Isonzo
Crm and Data Manager, Vitaldent

Juan Garrido
Director De Ecommerce, at Cliente Y Servicio Técnico, Game Store

Jordi Yagües
Bs Business Manager Epson Iberica

José Alarcón
Director Comercial España Y Portugal, Openbravo

Marta Panera
Senior Marcoms Manager Spain & Portugal, Foreo

Ana Guerra
Sales & Business Developer Manager, Foreo

Fernando Herranz
Director De Ecommerce Y Mk Online, Casa Del Libro

Paula Toural
Dtra, Customer Experience, Globalia Corporación

Enrique Santamaría
Ecommerce Director, Tiendanimal

Ignacio Alonso
Cmso, Trison

David Barroeta
Director De Personas, Opticalia

Alejandra Fraile
Dtra, De Marketing, Musgrave

Diego Zachariou
Data & Analytics Manager, Daba (Nespresso Exclusive Distributor)

Amaia Caballero
Head of Marketing, Fitnessdigital

Imanol Ruíz
Responsable De Logística, Fitnessdigital

Myriam Avello
Head of Marketing Spain, Dufry Group

Ignacio De Juan
Digital & Data Director, Kiwoko

Marco Civolani
Director De Operaciones, Deliveroo

Carolina Pérez
Directora De Comunicación Corporativa, Deliveroo

Carlos Auresanz
Director De Retail, El Ganso

Javier Galán
Director General, 20milproductos,com

Jaime Chapatte Box
Head of RPA, Dia Group

Agustín Izquierdo Esperón
Business Intelligence and Data Management Director, Campofrio Food Group2020 Speakers

Diego Anderiz
Director General, Flying Tiger

Jordi González
Director General, Venca

Carmen Pernas
Customer, Digital and Innovation Director, Auchan Retail España

Olga Martínez
Director and Member of the Steering Committee, Mars Iberia

Jorge Herrero
Business Development and Loyalty, Ebay

Marta Martin
VP of Sustainable Business, Nh Hotel Group

Pablo Benitez
CIO, Dia España

Moisés Solís
Iberian Transport Manager & South Europe Cs Supply Chain, Primark

Verónica Lopez Burgos
Directora Ecomerce &transformación Digital, Totto

Mercedes Antúnez
Directora De Ventas Consumer, Ibm Spgi

Pablo Nuño
CEO & Founder, Manolo Bakes

Simón Valín
Director General, Norauto España

Alejandro Gil
Head of Digital, Druni

Xavier Artigas
CEO, Wolala

Alberto Gutiérrez
Fundador Y CEO, Civitatis

Enara Urlezaga
Global Customer Experience Manager Privalia

Nuria Blanco
Spain Digital Marketing Manager, Dufry

Guillermo Fuente
Cofundador, Aloha Poke

Javier Romero
CIO, Grupo Ifa

Pablo Franco
Director General, Embargos a Lo Bestia

Francisco Huidobro
Director De Servicios Digitales, Orange

Josu Madariaga
Responsable Departamento Experiencia De Cliente, Eroski

Beatriz Magro Nogales
Cofundadora, Komvida

Javier Rubio
CEO, Comerzzia

Yolanda Fernández
Directora De Rsc Y Comunicación Externa, Auchan Retail España

Daniel Peña García
Director Digital Y De Ecommerce, Juul Labs

Héctor González
Director De Supply Chain, Yves Rocher

Andrés Aguilar
Director General, Follie Follie

Eloy Mariaud
Director De Ecommerce, Douglas

Pedro Reoyo
Director De Marketing, Vitaldent

Raquel Gómez
Head of Lifestyle Collections & Stores, Mahou San Miguel

Joan López Graupera
Director Comercial, Mirakl

Jacobo Penide
CEO, Bionix

Jaime Garrastizu
Fundador, Pompeii

Roberto Sanz
Director De Comunicación Y Estrategia, Bodegas Familiares Matarromera

Victoria Ducournau
Head of Digital & Ecommerce, Dyson

Marcelo Toural
CEO, Krack

José Manuel Doncel
Marketing & E-commerce Manager, Electro Depot

Xavier Papiol
Director Marketing Y E-commerce, Conforama

Caroline Arrú De Caveda
Commercial and Customer Experience Director, Marionnaud, A, S, Watson Group

Carlos Guinea Castillo
Responsable De Innovación, Dia Group

Enrique Fernández
Data & Bi Director Spain, Just Eat

Marian Gavino
Directora Retail Aristocrazy

Jesús Muñoz
Partner and Corporate Director of Marketing, Communications & Npd, Beer&food

Úrsula Díaz Pérez
Retail Area Manager, Rituals

David Valero Compte
Enterprise Retail Director Ingenico Group – Spain&portugal

Joan Carles Cifre Vericat
Director De Rrhh, Rituals

Jesús Torres
Ingeniero De Soluciones Para Europa, Acoustic

Carlos García
Global Head of Marketing, Logitravel Group

Giannella Ligato
Ecommerce Manager, Miss Marketing Para Primor

Diego Llorente Gomez
Director General, Forum Sport

Reyes Giménez
Directora De Marketing Y Comunicación Corporativa, Food Box

Carlos Millán
General Manager Diana Soluciones Comerciales

Elena Rodríguez
Head of Data (R&a), Aldi

Carmen San Emeterio
Sales Director Spain and Portugal, Tealium

Fernando Gutierrez-cabello
Account Executive, Microstrategy

Michele Isonzo
Crm and Data Manager, Vitaldent

Juan Garrido
Director De Ecommerce, at Cliente Y Servicio Técnico, Game Store

Jordi Yagües
Bs Business Manager Epson Iberica

José Alarcón
Director Comercial España Y Portugal, Openbravo

Marta Panera
Senior Marcoms Manager Spain & Portugal, Foreo

Ana Guerra
Sales & Business Developer Manager, Foreo

Fernando Herranz
Director De Ecommerce Y Mk Online, Casa Del Libro

Paula Toural
Dtra, Customer Experience, Globalia Corporación

Enrique Santamaría
Ecommerce Director, Tiendanimal

Ignacio Alonso
CMSO, Trison

David Barroeta
Director De Personas, Opticalia

Alejandra Fraile
Dtra, De Marketing, Musgrave

Diego Zachariou
Data & Analytics Manager, Daba (Nespresso Exclusive Distributor)

Amaia Caballero
Head of Marketing, Fitnessdigital

Imanol Ruíz
Responsable De Logística, Fitnessdigital

Myriam Avello
Head of Marketing Spain, Dufry Group

Ignacio De Juan
Digital & Data Director, Kiwoko

Marco Civolani
Director De Operaciones, Deliveroo

Carolina Pérez
Directora De Comunicación Corporativa, Deliveroo

Carlos Auresanz
Director De Retail, El Ganso

Javier Galán
Director General, 20milproductos,com

Jaime Chapatte Box
Head of RPA, Dia Group

Agustín Izquierdo Esperón
Business Intelligence and Data Management Director, Campofrio Food Group

ADVISORY BOARD:

César de Vicente
Global Retail Director, Mango

Enric Ezquerra
CEO, Supermercados Sánchez Romero

Enrique Bretos
CEO, Pisamonas

Luis Gestal
General Manager, Antony Morato Spain

Eva Ivars
Directora General y CMO, Alain Afflelou

Patricio López De Carrizosa Glez. De La Peña
Director Logístico, Scalpers

Pedro Reoyo
Director Marketing, Vitaldent

Alejandra Fraile
Directora Marketing, Musgrave

Beatriz Oficialdegui
Directora Marketing, Destinia

Imanol Torres
CRM and Segment Marketing Manager, Eroski

Marta Panera
Senior Marcoms Manager Spain & Portugal, Foreo

Enrique Aparicio
Controlling & Distribution Director, Parfois

Emilio Tovar
CIO, Telepizza

José Javier Romero
CIO, Grupo IFA

Íñigo Landaburu
CIO, UNIDE

Carlos Hontoria Lainez
Supply Chain Manager, Bricomart

Eloy Mariaud
Director Ecommerce, Douglas

Xavier Papiol
Director De Marketing Y Ecommerce, Conforama Ibérica

Rocío Rua
Retail & Operations Manager, Beba’s

David Hernández
CEO, PANGEA

Mónica de Pablos
Directora IT & ECommerce, Trucco

Diego Sebastián de Erice
Director Ecommerce, DÍa Group

Fernando Herranz
Director de Ecommerce, Casa Del Libro

Pere Fiol
Head of IT, Camper

2020 Sponsors and Partners

5 STAR:
• Acoustics
• Akamai Netalliance
• Telefonica
• Avanade
• Comerzzia
• IBM
• Micro Strategy
• MIRAKL
• Orange
• So You Bankia
• Stefanini Group
• Tier1
• Trison
• Union Pay
• World Play
• Zendesk

4 STAR:
• Adyen
• Axesor
• Bionix
• Board
• Brother at your Side
• Comarch
• Diana
• Dolmen
• Epson
• GrupoADD
• Ingencio Group
• Insider
• Masvoz
• Mercanza
• Oney
• QlikQ
• Ricoh
• Sales Layer
• Sales Manago
• Seidor Retail Services
• Slimstock
• Splio
• Tealium
• Winter Mushroom

3 STAR:
• Retarus
• SAIMA Systems
• SES Imagotag
• Vortal
• Retail Experience Room

RETAIL EXPERIENCE ROOM:
• Multiplica
• Insider
• Nordic id
• Open Bravo

COFFEE & LUNCH SPONSOR:
• Meta Anlace

ASOCIACIONES:
• Aden
• Afydad
• CCI

MEDIA PARTNERS:
• Big Data Magazine
• Comminicacion & Marketing
• e Commerce News
• M4rketing ECommerce