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Event Date |
Tue Jun 13 ADT - Wed Jun 14 ADT (over 1 year ago)
In your timezone (EST): Mon Jun 12 11:00pm - Tue Jun 13 11:00pm |
Location |
The Edison Ballroom
240 W 47th St, New York, NY 10036, USA |
Region | Americas |
In a challenging financial climate, Magna is still projecting full-year ad revenues to grow 3.4% to hit a new all-time high of $326 billion. But to take advantage of this expected surge, smart professionals need to connect the dots in data and measurement to ensure success, and that’s where we come in, with smart conversation that will help you move your business forward.
Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content?
Join us, where we will dive deeper into critical topics with the leaders spearheading this revolution and address the questions that really matter to you and your business through in-depth discussion and high-level networking.
2023 Speakers
Ameneh Atai
GM, Digital Audience Measurement, Nielsen
Dan Aversano
SVP, Data, Analytics & Advanced Advertising, TelevisaUnivision
Mike Bloxham
EVP, Global Media and Entertainment, Magid
Alyssa Boyle
Associate Editor, AdExchanger
Gerard Broussard
Principal, Pre-Meditated Media
Andy Brown
Andrew Brown and Associates / CEO, The Attention Council
Kasha Cacy
Chief Media Officer, Known
Dave Campanelli
Chief Investment Officer, Horizon Media
Robbie Caploe
VP, Group Publisher, Cynopsis Media
Sean Cunningham
President & CEO, VAB
Danielle DeLauro
Executive Vice President, VAB
Paul Donato
Chief Research Officer, ARF
Lauren Fisher
General Manager, Business Intelligence, Advertiser Perceptions
Carmela Fournier
Vice President, Data, Comcast Advertising
Mark Georgiev
VP, Currency and Measurement Innovation, Advanced Advertising, Paramount
Carol Hinnant
CRO, comScore
Anthony Iaffaldano
VP, Head of Global B2B Marketing & Insights, Fandom
George Ivie
Executive Director & CEO, Media Rating Council
Anthony Katsur
CEO, iab Tech Lab
Rob Klippel
SVP, Advanced Advertising Products & Strategy, Spectrum Reach
Roddy Knowles
Product Evangelist, DISQO
Albert Lau
Senior Director, Media Analytics and Marketplace Intelligence, Omnicom Media Group
Joanne Leong
Global Head of Planning, dentsu
Yan Liu
CEO and Co-founder, TVision
Mark Loughney
Senior Consultant, Hub Entertainment Research
Jason Manningham
CEO, Blockgraph
Jon Marks
Chief Research Officer, Scripps
Tony Marlow
Chief Marketing Officer, LG Ad Solutions
Dave Marquad
VP, Head of Product, Premion
Morris Martin
Chief Intelligence Officer, Formerly Known As
Mainak Mazumdar
Chief Data and Research Officer, FOX
Scott McDonald
CEO & President, The Advertising Research Foundation
Richard Murphy
President, Alliance for Audited Media
Tess O'Brien
VP/Head of Buy-Side Revenue, FreeWheel
Krista Panoff
SVP, Global Enterprise Solutions, Innovid
Jean-Marc Papin
SVP, Media Technology and Data, Horizon Media
Betsy Rella
Vice President, Research & Data, New York Interconnect
Danan Ren
SVP, Client Insights, Comscore
Kendall Allen Rockwell, Partner
Mary Sheehan
VP, Category Solutions - CPG, Retail and Restaurants, Disney Advertising
Manu Singh
SVP, Insights, Analytics & Data Sales Strategy, NCM
Brittany Slattery
Chief Marketing Officer, OpenAP
Jim Spaeth
Co-Founder, Sequent Partners
Jonathan Stringfield
VP, Global Business Research & Marketing, Activision Blizzard
Alice Sylvester
Partner, Sequent Partners
Mark Truss
Chief Research Officer, Wunderman Thompson
John Vilade
VP, Head of Sales, Premion
Mark Wagman
Managing Director, MediaLink
Brian Wallach
Chief Digital Officer, Extreme Reach
Jon Watts
Managing Director, Coalition for Innovative Media Measurement
Chris Wilson
CEO, Hyphametrics
Maggie Zhang
SVP, Measurement Strategy & Operations, Advertising & Partnerships, NBCUniversal
Tom Ziangas
SVP, Revenue & Strategic Research, Crown Media Family Networks
2023 Sponsors
• A4 Advertising
• Comscore
• Disqo
• iSpot tv
• NCM
• NYT
• Nielsen
• Premion
• Spectrum Reach
• VAB