Fri Aug 27 PDT (about 2 months ago)
In your timezone (EDT): Fri Aug 27 8:00am - Fri Aug 27 9:00am
Consumer trust in an organisation has never been so critical. In this session we will show the importance of balancing security and usability to increase protections and build & reinforce customer trust from minute 1. The mantra “if it is not usable, it is not secure” should be embraced by every team designing security solutions and “if it is not secure, it won’t build trust” should apply to teams involved in designing their customers’ experience.
Finding that balance is key to making customers feel safe, a safety that builds loyalty and trust, which can become a competitive advantage for any organisation.
• Virtual cyber security glasses for UX teams - Seeing things from a cyber perspective.
• Shift left building privacy and security into the design, and culture.
• Key UX design decisions.
• The importance of users understanding the need for security to build and keep trust.
• Customers that feel safe, are loyal: better privacy and security can be a competitive advantage.
Founder & Cyber Security Principal, 1600 Cyber