ABTA: Travel Trends 2024 | ABTA | 25 November 2024 | etc.venues St Paul's, 200 Aldersgate St, Barbican, London EC1A 4HD, UK

Understanding holiday trends, traveller motivations, preferences and behaviours is crucial for travel companies to create more impactful messages, remain up to date and enhance the overall experience of customers. The way people travel is constantly changing and the industry is always looking to attract customers with new products, technologies and investment in sustainability.

Attend this event to meet peers in the industry and keep up to date on the latest travel trends, popular destinations, customer sentiment and marketing strategies to help you plan, stay ahead and adapt your marketing strategy. Get the latest insights from ABTA and senior industry representatives on the sentiment, requests and bookings they are seeing from their customers and how they are adapting marketing strategies.

Learn how political uncertainty, the cost of living crisis, high inflation and prices have impacted customer behaviour and whether it continues to do so, including changes to holiday habits, buying behaviours, and online interaction with brands. Understand the importance of agility in your communications to ensure you react to changing consumer sentiment.

With data to back up perceptions on trends, this conference will provide both expert advice and industry examples on how your business can adapt to capitalise on the new opportunities and continue to build consumer trust to keep your clients booking and travelling.

Sessions:
• Current sentiment towards travel and the impact of the current economic situation
• Understanding consumer intentions and buying habits
• Latest ABTA insights
• An update on key product trends including luxury, adventure, youth and cruise
• Understanding generational differences in approaches to travel, the impact of advances in technology and how to engage with different consumer groups
• Building awareness and communicating sustainability credentials
• Digital marketing strategies and embracing AI and new technology trends
• Destination focus and advice for selling new destinations.

Benefits of attending:
• Hear insights from ABTA and industry experts into key travel trends, market outlook and industry prospects for 2024
• Hear case study presentations based on trends and learning and use these to fine tune your marketing strategies
• Inform your product planning with actionable insights on the future of travel
• Learn how to adapt your marketing strategies to capitalise on changing consumer behaviours
• Hear sector specific updates including cruise, luxury, gen z and adventure
• Get an update on digital trends, AI and technology developments
• Gain insights and advice into selling new destinations
• Network and share knowledge with industry colleagues including press, agents, and operators.

Who should attend:
• Directors, CEOs and senior managers
• Marketing, PR, sales and product teams
• Communications and customer support teams.

2024 Speakers

MODERATOR:

Emma Brennan
Head of Media and Communications, ABTA

SPEAKERS:

Graeme Buck
Director of Communications, ABTA

Hazel McGuire
General Manager, Intrepid

Rachel O’Reilly
Director of Communications, Kuoni

Sarah Fowler
Marketing Director, Riviera Travel

Ant Stone
Director of Marketing, G Adventures

Kate Liberty
Head of Marketing & Brand, Newmarket Holidays

Hayley Shortman
Senior Influencer Marketing Manager, TUI Group

Marina Snellenberg
Accessibility Manager, TUI Group

Meryem Bennouna
Director, Moroccan National Tourist Office

Antoine Vialle
Market Intelligence Consultant, ForwardKeys

Sophie Griffiths
Editor and Chief Purpose Officer, TTG Media

Richard De Villa
Marketing Director, Clubmed

Iain Powell
Vice President Sales & Marketing EMEA, Hurtigruten

Odelcer Hanley
Marketing Manager, British Virgin Islands Tourist Board

Mark Lawther
Owner, Experience Albania

Andy Headington
Chief Executive Officer, Adido

Karen Musgrave
Head of PR and Communications, Barrhead Travel

2024 Sponsor

NETWORKING SPONSOR:
• EasySim.global