Ad Age 40 Under 40 2024 | AdAge | TBA

This event list recognizes talented individuals who have been responsible for helping to advance a business or a brand at an advertiser, agency, media, tech or marketing company in a demonstrable way within the last 12 months. At a time littered with layoffs, budget cuts and an industry directive to “do more with less,” those proving marketing and advertising are business drivers are even more critical.

This list honors the best of the best: AI artists, savvy social managers, Gen Z geniuses, new-business rainmakers, data scientists and entrepreneurs as well as rising stars in more established companies. Examples might be the brand manager who turned around an ailing business or the creative director who masterminded a campaign that struck a cultural nerve.