Advanced Marketing Program in Boston 2017 | ExL Events, Inc. | 2 October 2017 | Boston, Boston, MA United States

Succeeding in a dynamic marketplace with an ever increasing competition is a challenge for all types of firms – whether big or small, for profit or not-for-profit. To succeed in today’s marketplace, organisations must have something unique, something that others don’t and can’t have. The only way organisations can attract and retain customers is to have a strategic competitive advantage. This Program is designed to empower you to unlock the latest developments within the world of marketing. You will learn about best practices from around the world and how to apply them to your own organisation.

Advanced Marketing Program is designed for executives that have a key role in the strategy of their organisations. The Program is meant for both marketing professionals as well as those with limited marketing knowledge, but are responsible for developing strategies for their organisations. Marketing executives will learn a structured approach to developing a marketing strategy. General management executives, entrepreneurs and those within the SME sector will examine the important role of marketing for the long-term success of an organisation. Overall, participants will take away key tools, strategies and methods needed to develop a strategic competitive advantage for their organisation. The Program is designed for both not-for-profit as well as for-profit organisations.