Advertising Claims Substantiation 2024 | American Conference Institute | 1 February 2024 | New York Bar Association, 42 West 44th Street, New York, NY 10036, USA

Develop successful strategies to substantiate claims in the new advertising landscape.

Find solutions to the challenges of substantiating claims in this new era of advertising
While the modalities of advertising may change, advertising’s core tenant of claims substantiation remains an unwavering constant. As such, legal and regulatory professionals in marketing and advertising set their calendars for this industry-leading event and recognize it as the premier source of information and practical guidance in this area of practice.

2024 Speakers

CO CHAIRS:

Andra Dallas
Senior Counsel, Advertising & Marketing, PayPal

Amy Ralph Mudge
Partner and Co-Chair Advertising, Marketing and Digital Media Team, Baker & Hostetler LLP

SPEAKERS:

Katherine Armstrong
Deputy Director, National Advertising Division (NAD), BBB National Programs

Lauren Aronson
Partner, Amin Talati Wasserman LLP

Katie Bond
Partner, Keller and Heckman LLP

Jacqueline Chan
Assistant General Counsel, Regulatory & Marketing, Unilever

Megan Collins
Senior Counsel, Goldman Sachs

Pamela Deese
Partner, ArentFox Schiff LLP

Katie Dunne
Senior Director, Assistant General Counsel, Legal & Privacy, Crate & Barrel

Mary Engle
Executive Vice President, Policy, BBB National Programs
Former Associate Director for Advertising Practices, FTC (2001 – 2020)

Erin Evans
Director, Legal - Marketing Practices, T-Mobile

Nancy Felsten
Partner, Davis Wright Tremaine LLP

Wendy M. Fiel
VP & Chief Legal Officer, Sabra Dipping Company

Dona J. Fraser
Senior Vice President, Privacy Initiatives, BBB National Programs

Jennifer Fried
Partner, Advertising Practice Lead, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

John Graubert
Senior Counsel, Covington & Burling

Dana Hall
Corporate Counsel, S.C. Johnson & Son, Inc.

Kyle-Beth Hilfer
Founder, Hilfer Law

Candice Kersh
Partner, Advertising, Marketing, and Public Relations Group, Frankfurt Kurnit Klein & Selz

Joshua Kipnees
Partner, Patterson Belknap

Amy Kingham
Compliance Manager, PromoVeritas

Paavana Kumar
Partner, Davis+Gilbert LLP

Andrew Lustigman
Partner, Olshan Frome Wolosky LLP

David Mallen
Partner, Co-Chair, Advertising Disputes, Loeb & Loeb LLP

Limor Robinson Mann
Vice President, Chief Marketing and Disruptive Innovation Counsel, Colgate-Palmolive Company

Stacy Marcus
Partner, Reed Smith LLP

Kristin Marchesiello
Senior Marketing Counsel, Unilever

Anna Naydonov
Partner, White & Case LLP

Megan Olsen
Senior Vice President & General Counsel, Council for Responsible Nutrition

Raqiyyah Pippins
Partner, Arnold & Porter

Katie Rogers
Special Counsel, Kelley Drye & Warren LLP

Michael Schiffer
Owner/Founder, S2 Advertising Law PLLC

Mark Smith
Founder & CEO, Purdy Smith

Melissa Landau Steinman
Partner, Venable LLP

Bezalel Stern
Partner - Advertising, Marketing and Media Practice, Manatt, Phelps & Phillips, LLP

La Toya Sutton
Director of Legal, Marketing and Communications, The Clorox Company

Trent Taylor
Partner, McGuireWoods LLP

John Villafranco
Partner, Kelley Drye & Warren LLP

Debora Welch
Assistant General Counsel, Henkel Corporation

Devon Winkles
Associate GC, Marketing, Danone North America

2024 Sponsors

SUPPORTING SPONSOR:
• Promo Veritas

ASSOCIATE SPONSORS:
• Kelly Drye
• McGuireWoods
• Venable LLP