Adweek Social Media Week 2023 | Adweek | 16 May 2023 | TWA Hotel and Virtual, John F. Kennedy International Airport, One, JFK Access Road, Idlewild Dr, Queens, NY 11430, USA

With the rise of the creator economy, established platforms and emerging online communities are shifting the dynamic for brands competing to capture consumer attention. As consumers embrace this shift toward a more open landscape of entertainment and education, brands need to develop a deeper understanding of the scope of the creator economy, its broader economic impact and what’s driving individual creators.

This event will be will be a deep dive into the democratization of creativity. Find out how marketers and ad agencies can effectively collaborate with creators to drive next-level engagement and how innovative digital content is being used to create communities that marketers can engage, grow and monetize.

2023 Speakers

Consuming Couple
Creators

Ziad Ahmed
Chief Executive Officer, JUV Consulting

Gaz Alushi
President, Measurement and Analytics, Whalar

Ashley Atwell
Associate Vice President, NBA Social and Emerging Media, National Basketball Association

Noam Bardin
Founder, Post

Meeckel Beecher
Global Head of Diversity, Equity and Inclusion, Shutterstock

Erika Bennett
Chief Marketing Officer, Essence Ventures

Michael Biondo
President, Business Development and Strategic Partnerships, iHeartMedia

Amanda Bopp
Vice President, North America Marketing, Kate Spade New York

Christopher Bouzy
Founder and Chief Executive Officer, Spoutible

Luis Carranza
Vice President, Global Revenue, Social Native

Minou Clark
Vice President of Growth, 11:11 Media

Lara Cohen
Vice President, Partnerships and Business Development, Linktree

Andrew Dawson
Social Networks Practice Principal, Executive Contributor, Brandwatch

Ilana Dunn
Content Creator and Host of Seeing Other People

Lawrence Edmondson
Former Chief Technology Officer, Barbarian

Ellyn Fisher
Senior Vice President, Marketing and Communications, The Ad Council

Stephanie Fried
Chief Marketing Officer, Fandom

Joe Gagliese
Co-Chief Executive Officer, Viral Nation

Shivani Gorle
Senior Manager, Audience Impact & Intelligence, Paramount

Liz Griffin
Global Vice President, Social Commerce, Bazaarvoice

Jessica Grigoriou
Head of Beauty Marketing, Unilever

Maren Hamilton
Director, Social and Community, The North Face

Tiffany Hardin
Chief Executive Officer and Founder, Gild Creative Group and Represent

Youssef Hasweh
Creator

Jennifer "JJ" Healan
Vice President, US Marketing, Brand, Content + Culture, McDonald's USA

Jamie Hess
Wellness Mentor, NYCFitFam

Pierrah Hilaire
Content Creator

Evan Horowitz
Chief Executive Officer and Co-founder, Movers + Shakers

Jessica Kaesmann
Digital Marketing Manager, Media, BIC

Soyoung Kang
Chief Marketing Officer, eos

David Katz
Senior Vice President, Strategic Growth, NetBase Quid

Tiffany Kelly
Founder and Chief Executive Officer, Curastory

Kate Kenner Archibald
Chief Marketing Officer, Dash Hudson

Preeya Khanna
Global Head, Creator Acquisitions, YouTube

Adrienne Lahens
Global Head of Operations, Marketing Solutions, TikTok

Carla Lalli Music
Cookbook Author, Video Host, Creator

Brianna LaPaglia, aka Brianna Chickenfry
Host of Barstool's PlanBri Uncut and BFFs podcasts, Barstool Sports

Esther Lem
Chief Marketing Officer, Chegg

Bashel Lewis
Social Strategist

Leah Logan
Vice President, Product Marketing Social Commerce and Retail Media, Aki Technologies, the Media Division of Inmar Intelligence

Danisha Lomax
Head of Client Inclusivity & Impact, Digitas

Boman Martinez-Reid
Actor, Creator, @bomanizer

MacKenzie McCarver
Senior Director, Social Media and PR, At Home

Ryan McDermott
Senior Vice President, Head of Sales, Barstool Sports

Rebecca Mellinger
Head of Impact, 11:11 Media

Kaitlyn Mendoza
Social Media Lead, US/C, Delivery, Uber Eats

Allison Miceli
Creative Agency Partnership Lead, TikTok

Brent Mitchell
Vice President, Social Media and Influencers, Sephora

Natalia Modenova
Founder and Chief Operating Officer, DRESSX

Ted Murphy
Founder and Chief Executive Officer, IZEA

Sarita Nauth
Producer, Social Media Strategist, and Beauty Influencer, VH1

Manu Orssaud
Vice President, Global Head of Marketing, Duolingo

Claudia Oshry
Comedian and co-host of The Toast

Lesley Parks
Executive Strategy Director, Social & Content, TBWA\Chiat\Day New York

Jenny Penich
Senior Vice President, North America Commercial, Influencer

Diana Perlov
Senior Director, Client Success, Open Influence

Lauren Powell
Global Social Insights Lead, TikTok

Dan Reynolds
Vice President, Head of Global Content, Media, and Partnerships, Hilton

Jonathan Rhyan
Director, Omnichannel Marketing, KIND

Jamie Rubin
Vice President, Brand Partnerships, Team Whistle

Brian Sacks
Vice President, Digital Lead, Heineken USA, Dentsu International

Claire Shalbrack
Managing Director and Partner, DEPT®

Zeny Shifferaw
Global Creator Inclusion Lead, Pinterest

Mallory Shoemaker
Content Strategy Lead, Adobe

Samantha Sichel
Head, Social Product and Digital Innovation, Live Nation Entertainment

Tim Sovay
Chief Business Development and Partnerships Officer, CreatorIQ

Jake Steinerman
Head of Community, Spatial.io

Lauren Thomas
Senior Communications Manager, Intuit

Najoh Tita-Reid
Global Chief Marketing Officer, Logitech

Beth Trentacoste
Executive Creative Director & SVP, Paramount Brand Studio

Ian Trombetta
Senior Vice President of Social, Influencer, and Content Marketing, NFL

Chelsea Trout
Social Media Manager, Flamingo

Bill Valle
Senior Director, Strategic Growth, NetBase Quid

Adrian Vazquez
Creator

Denise Vitola
Vice President, Brand Integration PR, Social and Influencer for Consumer Health, Bayer

Karen Wade Allen
Account Executive, NetBase Quid

Laurie Weisberg
Global Chief Commercial Officer, Whalar

2023 Partners

PLATINUM:
• NetBase Quid
• Whalar

GOLD:
• Adobe
• Aki
• Barstool
• Bazaarvoice
• Dash Hudson
• DEPT
• Influencer
• IZEA
• Social Native
• Viral Nation

SILVER:
• Brandwatch
• CreatorIQ
• Open Influence
• Paramount
• Team Whistle

SUPPORTING:
• Emplifi
• LTK
• Popcorn Growth

MEDIA:
• DAN Global