Adweek Social Media Week 2024 | Adweek | 9 April 2024 | Convene, 225 Liberty St, New York, NY 10281, USA

As social media solidifies its stronghold as learning resources, communication vehicles, relationship builders, visibility platforms, brand-narrative stages and beyond, it has furthered its role as a supertool for advertisers and marketers.

But as the challenges associated with social media multiply—brand safety, data privacy, influencer strategy, polarity, new platform entrants and more—marketers need to isolate best practices to define and refine how they harness social media to reach an array of audiences.

And at a time when creators—their definition expanding—have hitched their wagons to social media’s star in profound, attention-holding ways, understanding how these forces of nature can work for and with brands has never been more important.
Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media.

2024 Speakers

Brandon Blackwood
Founder and Chief Executive Officer, Brandon Blackwood

Alphonzo Terrell
Co-founder and Chief Executive Officer, SPILL

Wesley Bonner
Senior Vice President, Marketing & Audience Development, Bustle Digital Group

Roxy Young
Chief Marketing and Consumer Experience Officer, Reddit

Megan Malloy
Creative Director, Blue State Digital

Kate Kenner Archibald
Chief Marketing Officer, Dash Hudson

Arinze Emeagwali
Brand Marketing Lead, Instagram

John "JP" Petty
Global Creative Director, Wieden + Kennedy

Jayde Powell
Founder and Host, The Em Dash and #CreatorTeaTalk

Rachel Karten
Social Media Consultant and Author, Link in Bio

Melanie English
Director, Social Marketing, LinkedIn

Megan Thee Stallion
GRAMMY-Winning Recording Artist, Philanthropist and Entrepreneur

Jeremy Jankowski
Manager of Content Partnerships, Pinterest

Rickey Thompson
Actor, Model, and Content Creator

Lindsay Kennedy
Vice President of Client Service, DEPT

Peyton Dix
Social Consultant, Brand Strategist, and Culture Writer

Caleb Simpson
Content Creator

DeAndre Brown
Content Creator and Consultant

Joe Gagliese
Co-Founder and Co-Chief Executive Officer, Viral Nation

Ali Haeri
Senior Vice President, Marketing, MNTN

Taylor Montgomery
Chief Marketing Officer, North America, Taco Bell

Katherine Chan
Global Head of Social Media, Duolingo

Kahlil Greene
Content Creator

2024 Partners

PLATINUM PRESENTING:
• Viral Nation

PLATINUM:
• Dash Hudson

GOLD:
• Aki
• Dept
• MNTH

SILVER:
• BrandWatch
• Paramount Advertising

SUPPORTING:
• Convene