Adweek Sports Marketing Summit 2024 | Adweek | 9 May 2024 | National Basketball Players Association, 1133 6th Ave, New York, NY 10036, USA

Join this summit to explore the new sports events, platforms, fan insights, and cultural impacts that can unlock exciting wins for marketers.

Dive Into the Summit Topics:

Digital Transformation in Sports Marketing:
• How technology and digital platforms are reshaping the way sports events are marketed, including virtual reality and interactive apps.

Fan Engagement and Experience:
• How sports organizations can enhance fan engagement through personalized experiences, social media, and interactive content.

Sustainability in Sports:
• Eco-friendly practices and how sports organizations can market their commitment to environmental sustainability.

The Explosive Growth of Womens Sports:
• Unprecedented ratings, attendance, sponsorships and partnerships. Why women’s sports isn’t just a moment, it’s good business.

Diversity and Inclusion in Sports Marketing:
• The importance of diverse representation in sports marketing campaigns and how to promote inclusivity.

Content Creation and Storytelling:
• The role of compelling storytelling in sports marketing, including content creation, brand narratives, and the power of athlete stories.

Globalization of Sports Marketing:
• How sports marketing is evolving on a global scale, including the challenges and opportunities of marketing sports to a worldwide audience.

The Future of Sports Marketing:
• Future trends and challenges in the sports marketing industry and how businesses can prepare for them.

The Broadcasting Business:
• As linear continues to decline, sports remain one of the singular bright spots. Ahead of the upfront, the future of sports broadcasting and sports television.

Key Takeaways:

How Best to Play in The Sports World as a Brand:
• Whether you're breaking into the space, or are a sports marketing veteran, we’ll gather leaders to break down what’s new, what’s next, what’s working, and how to avoid common fumbles. You’ll leave the summit with a playbook to win in the sports arena.

Harnessing Experiences that Wow to Drive Fandom:
• Whether they’re on-site, online, or at home, learn how brands are implementing new technology and platforms to deliver personalized, exceptional experiences that take their audiences from “like” to “love”—and how you can too—at the summit.

New and Evolving Sports Arenas that You Shouldn’t Ignore:
• At the summit, we’ll get you up to speed on the best new and evolving sports environments for brands, from F1 to the Olympics, to women's sports, to gaming and e-sports, and beyond.

The Business of Sports:
• Negotiating sponsorships can be daunting. At the summit we’ll breakdown the process, who should be involved, and who you should consult to ensure a successful result for all parties.

There’s No “I” in Team:
• Striking powerful partnerships—with athletes, organizations, and other brands—is essential to succeeding in the sports realm. At this summit, we’ll explore how to identify and solidify powerful partnerships based on trust, alignment and mutual benefit, and you’ll leave charged with the tools and information you need to lead the charge for your team.

2024 Speakers

Frank Amorese
Vice President, Media, Partnerships and Creative Studio, HEINEKEN USA

Andrea Brimmer
Chief Marketing and Public Relations Officer, Ally Financial

Terri Carmichael Jackson
Executive Director, Women's National Basketball Players Association

Arielle Chambers
Founder, HighlightHER, multimedia journalist, storyteller

Amanda Chin
Senior Vice President, Marketing, Golden State Warriors

Kristyn Cook
Executive Vice President, Chief Agency, Sales and Marketing Officer, State Farm

Mark French
Chief Executive Officer, DON’T QUIT

Rebecca Gitlitz
Head of Sports, TIME Studios

Josh Goodstadt
Chief Commercial Officer and Interim President, THINK450

Tammy Henault
Chief Marketing Officer, NBA

Mary Ellen Jelenek
Senior Vice President, Global Brand Marketing and Sponsorships, American Express

Andy Kauffman
Senior Vice President, Marketing Strategy and Science, National Football League

Jessica McCourt
Head of Partnerships, Malka Sports

Jessica Park
SVP, Chief of Brand and Fan Engagement, U.S. Olympic & Paralympic Committee

Nicole Parlapiano
Chief Marketing Officer, Tubi

Emily Prazer
Chief Commercial Officer, Formula 1 and Las Vegas Grand Prix, Inc.

Manny Puentes
General Manager, Advertising, Genius Sports

Mack Sovereign
Chief Content Officer, Wave Sports + Entertainment

Jenny Storms
Chief Marketing Officer, Entertainment and Sports, NBCUniversal

Nuria Tarre
Chief Marketing and Fan Experience Officer, City Football Group

Kendall Toole
Top Peloton Instructor, DON’T QUIT Partner and Mental Health Advocate

Gina Waldhorn
Chief Marketing Officer, Sports Innovation Lab

Natalie White
Founder and Chief Executive Officer, Moolah Kicks

Michelle Wie West
LPGA Icon, Philanthropist, and Investor

Kristina Windham
Head of Business Development, Maximum Effort

2024 Partner

SUPPORTING PARTNERS:
• Cast Iron
• Nextstar Advertising

PRESENTING PARTNERS:
• Genius Sports
• Tubi