Affluent Banking: Wealth Transfer - Big Challenge 2021 | Efma | 27 October 2021 | Webinar

In the second edition of Affluent Banking Best Practice Forum, we will focus on wealth transfer, the next generation of affluent customers and women customers.

As the needs and preferences of new clients are constantly changing, wealth transfer is a big challenge for mass affluent. Additionally, some studies have shown that women are not satisfied with the offered services as their approach towards wealth management differs from men's.

Together with our guest speakers, we will have a look at the following:

• Studies suggest heirs will look for a new financial advisor after inheriting their parents’ wealth - what should be done to cultivate family loyalty and prevent heirs from moving their money to different institutions?
• How should you approach advice in terms of inheritance? How does it differ from typical financial advice?
• What are the most significant differences between the next generation of customers (millenials) compared to older generations? How different are their expectations and behavior?
• How should you transform your wealth management offer to satisfy the new generation? And how should you engage potential new customers?
• According to some research, the current Wealth management advisory model is not working for women customers. What are the differences in terms of investment behavior by women compared to men? What are some examples? And how have you tailored your offerings to serve female clients better?
• Technology is being implemented to digitize almost every area of a bank, but advisory remains complex to automate. How is your bank approaching the integration of AI into its advisory services? Will it be a mix? Will the human touch always be required when it comes to wealth management?
• How do you see wealth management evolving in the next decade? (open banking, platformication, new players, new technologies…)

Building on its 50-year experience in creating opportunities for meaningful exchange of insights, Efma is bringing a new gathering format that will facilitate best practice sharing in a safe environment. These gatherings are reserved for senior members of our network.

The Best Practice Forum on Affluent & Private Banking will inspire change and growth by bringing you concrete case studies, experts' views based on the latest research, keynote speeches, open discussions to amplify learning for all and the possibility to engage with peers and develop your network of contacts!

2021 Speakers

Hugo Ferreira
Head of Business Development, Nucoro

Salvador Vidal
Head of Client Experience, & Projects, Edmond de Rothschild

Ole Bindel
Director, Bindel Consult

Victoria Yasinetskaya
Chief Marketing Officer - PagoFX, Banco Santander

Thierry Groues
Partner France, EMEIA Wealth & Asset Management Digital Transformation lead, Ernst & Young

Laura Comas
Private and Premier Business Development Director, CaixaBank

Tim Rooney
CEO, MeDirect

Silvia Cunill Calvet
Regional Manager Iberia, Africa & Latam. Innovation Program Manager, Efma

João Forjaz Trigueiros
Head of Affluent Banking, Millennium BCP (Portugal)

Philippe Van Fraechem
Member of the Management Committee & Head of Efma Business Academy, Efma