Palazzo dei congressi
Palazzo dei congressi, 98039 Taormina, Province of Messina, Italy

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Event Date Fri Oct 1 EET - Sun Oct 3 EET (9 months ago)
In your timezone (EDT): Fri Oct 1 7:55am - Sun Oct 3 9:30am
Location Palazzo dei congressi
98039 Taormina, Province of Messina, Italy
Region EMEA

We are delighted to bring you some exciting news! It is with great pleasure we can confirm that the much-awaited AMA Global Marketing SIG.

We will kick off on Friday, 1st October, afternoon/evening with registration and a welcome event. Saturday 2nd October in the morning will see the Doctoral Consortium and the main conference Saturday afternoon and Sunday. Not forgetting the Gala dinner on Saturday evening where you will be presented with delicious, traditional Sicilian food such as cannoli, arancini, cassata, caponata and pasta alla norma to name but a few, bring your appetites!

We are very much looking forward to hosting the conference and welcoming you all to Taormina in October 2021, join us for an exhilarating academic program, breathtaking views, and stimulating conversations! More information is available on our conference website.

Conference Highlights

Journal of International Marketing Special Issue
A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.

Doctoral Consortium
We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

Unique Cultural Experience
One of Italy's most historic places, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. A popular and fashionable destination for well over a century, Taormina has well-preserved Greek and Roman ruins, a fine medieval quarter and castle ruins, and modern shops and restaurants.

Network with the World’s Leading International Marketing Scholars
The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference


2021 Speakers

Katrijn Gielens
University of North Carolina

Bodo Schlegelmilch
WU Vienna

Aulona Ulqinaku
University of Leeds

Adamantios Diamantopoulos
University of Vienna

JB Steenkamp
University of North Carolina

Werner Reinartz
University of Cologne

Kelly Hewett
University of Tennessee

Katharina Maria Hofer
Johannes Kepler University Linz

Michaela Luger
Johannes Kepler University Linz

Arne Floh
University of Surrey

Fauzia Jabeen
Abu Dhabi University

Mehrajunnisa Mehrajunnisa
Abu Dhabi University

Thao Nguyen
City University

George Balabanis
City university

Anastasia Stathopoulou
International University of Monaco

Peter Mathias Fischer
University of St. Gallen

Katharina Zeugner-Roth
IESEG School of Management

Mario Pandelaere,
Virginia Tech

Jieke Chen
University of Leeds

Martin Johanson
Uppsala University

Pao Kao
Uppsala University

Helene Lundberg
Mid Sweden University

Qun Tan
Xiamen University

Carlos Mp Sousa
Molde University College

Luis Oliveira
Dalarna University

Wensong Bai
Dalarna University

Martin Johanson
Uppsala University

Milena Ratajczak-Mrozek
Poznań University of Economics and Business

Barbara Francioni
University of Urbino Carlo Bo

Tom Gillpatrick
Portland State University

Van Wood
Virginia Commonwealth University

​Bodo Schlegelmilch
WU Vienna University of Economics and Business

Peren Ozturan
Özyeğin University

Amir Grinstein
Northeastern University

Fabian Bartsch
Montpellier Business School

Timo Mandler,
Toulouse Business School

Even Lanseng
BI, Norwegian Business School

Geir Gripsrud
BI, Norwegian Business School

Erik B. Nes
BI, Norwegian Business School

Abbie Iveson
University of Leeds

Magnus Hultman
Brock University

Mark Mills
University of Leeds

Aristeidis Theotokis
University of Leeds

​Jan-Benedict Steenkamp
The Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina - Chapel Hill

Ekaterina Salnikova
Aarhus University

Yuliya Strizhakova
Rutgers School of Business

Jarrod Vassallo
The University of Sydney

Sourindra Banerjee
University of Leeds

Jaideep Prabhu
University of Cambridge

Alberto Ferraris
University of Turin

Ismail Golgeci
Aarhus University

Ahmad Arslan
University of Oulu

Gabriele Santoro
University of Turin

Shlomo Y. Tarba
University of Birmingham

Şahika Burçin Tulukçu
Beykoz University

Z. İrem Eren Erdoğmuş
Marmara University

​Ayşegül Özsomer,
Koç University

Vasileios Davvetas
University of Leeds

Thi Thanh Huong - Jenny Tran,
Leonard De Vinci Business School (EMLV)

Nicholas G. Paparoidamis
Leonard de Vinci Business School (EMLV)

Constanza Bianchi
Universidad Adolfo Ibañez

Veronica Devenin
Universidad Adolfo Ibañez

Valentina Reyes
Universidad Adolfo Ibañez

Arjen van Lin
Tilburg University

​Ana Lisboa
Polythecnic Institute of Leiria

David Bourdin
Vienna University of Applied Sciences

Georgios Halkias
TUM School of Management

Attila Yaprak
Wayne State University

Katerina Makri
Vienna University of Economics and Business

John Branch
Ross School of Business

Maansi Dalmia
University of Michigan

Ethan Mo
University of Michigan

Michela Matarazzo
Università Telematica Guglielmo Marconi

Mariel Maack
University of Vienna

Dionysis Skarmeas
Athens University of Economics and Business

Shilpa Iyanna
Abu Dhabi University

Lamya Abdulla Lari
Abu Dhabi University

Elisabeth Pfeffer
University of Groningen

Jiyoung Shin
University of Groningen

Su Jin Yeon
Tecnológico de Monterrey

Fabienne Ruoss
TU Dortmund University

Hartmut Holzmueller
TU Dortmund University

Moe Roohanifar
Manchester Metropolitan Business School

Asmund Rygh
Alliance Manchester Business School

Olli Kuivalainen
LUT University

Daniel Ford
Alliance Manchester Business School

Müge Güzel
Koç University

​Francesca Sotgiu
Vrije University of Amsterdam

Marnik Dekimpe
Tilburg University

Anirban Mukherjee

Kapil Tuli, SMU

Maryam Vaziri
University Autonomous of Barcelona

Joan Llonch Andreu
University Autonomous of Barcelona

Pilar López Belbeze
University Autonomous of Barcelona

Georgia Liadeli
Vrije Universiteit Amsterdam

Francesca Sotgiu
Vrije Universiteit Amsterdam

Peeter Verlegh
Vrije Universiteit Amsterdam

Christina Papadopoulou
University of Leeds

Merve Vardarsuyu
Kutahya Dumlupinar University

Dionysius Ang
University of Leeds

Yeyi Liu
University of Leeds

Babis Saridakis
University of Leeds

Bodo B. Schlegelmilch
Professor, International Marketing and Management, WU Vienna, Austria

Christiane Prange
Professor, Tongji University Shanghai, China, and incoming Director/Associate Dean at Rennes School of Business, France

Peter M. Fischer
University of St Gallen

Stanford Westjohn
University of Alabama

George Franke,
University of Alabama

Yi Peng
University of Alabama

Dikla Perez,
Bar-Ilan University

Inbal Stockheim, College of Law and Business

Guy Baraz, Bar-Ilan University

Chong Yu
University of Leeds

Matthew Robson
Cardiff University

Zhaleh Najafi Tavani
University of Leeds

Ghasem Zaefarian
University of Leeds

Onur Osmanoğlu

​Josko Brakus, University of Leeds

Danielle S. Testa
Iowa State University

Kelcie Slaton
Iowa State University

Elena Karpova
Iowa State University

Anisur Faroque
LUT University

Calin Gurau
Montpellier Business School

Naoki Nagashima
Toyo University

Yoshie Nagashima
Daito Bunka University

Sourjo Mukherjee
Assistant Professor, Audencia Business School

Shankha Basu
Associate Professor, , University of Leed

Dragana Milivojevic
MSc Student, University of Vienna

Brittney C. Bauer
Assistant Professor, Loyola University New Orleans

Nitish Singh
Professor & Consultant, Saint Louis University

Dave Stewart
Professor, Loyola Marymount University

Costas Katsikeas
Editor - Journal of International Business Studies

Yan Meng
Associate Professor, Grenoble Ecole de Management

Jie Xiong
Associate Professor, ESSCA School of Management

Michael Dowling
Professor, Dublin City University

Ting-Hsiang Tseng
Associate Professor, Feng-Chia University

Oksana Kantaruk Pierre
Assistant Professor, Université de Lorraine

Raluca Mogos Descotes
Professor, Université de Lorraine

Björn Walliser
Professor of Marketing, Université de Lorraine

Giuseppe Musarra
Lecturer In Marketing, University of Leeds

Satoko Suzuki
Assistant Professor, Hitotsubashi University

Shingo Oue
Associate Professor, Hitotsubashi University

Satoshi Akutsu
Professor, Hitotsubashi University

Sabrina Heix
Economist, Team Investor, Support, TU Dortmund University

Alexander Krasnikov
Assistant Professor, Loyola University Chicago

Kiwoong Yoo
Graduate Research Assistant and Marketing Ph.D. Student, University of Tennessee

Satish Jayachandran
Professo, University of South Carolina

Brittney Bauer
Assistant Professor of Marketing in the College of Business , Loyola University New Orleans

​Markos Tsogas
Associate Professor, University of Piraeus

Markos Tsogas
Associate Professor, University of Pireaus

Evangelia Chatzopoulou
Bachelor's Degree, University of Piraeus

Marina Kyriakou
Adjunct Lecturer, Department of Business Administration, University of Piraeus

Dora Triki
Associate Professor, ESCE International Business School

Irena Vida
Professor, University of Ljubljana

Clark Johnson
Assistant Professor of Marketing, Pepperdine University


Costas Leonidou
MBA, Managemnet, Open University of Cyprus

Peter Magnusson
Department Chair and Professor of Marketing , University of Texas Rio Grande Valley

Sponsors & Partners

2021 Sponsors

• University ofLeeds
• American Marketing Association
• AMA SIG Global Marketing
• Amis