ANA Content Marketing Conference 2022 | Association of National Advertisers (ANA) | 27 April 2022 | The Ritz-Carlton Orlando, Grande Lakes, 4012 Central Florida Parkway, Orlando, FL 32837

In a survey released recently by the ANA, in conjunction with The Content Council, Content Marketing spending was predicted to increase 42% over the next 2 years, yet only 35% of those surveyed had a clearly defined Content Marketing strategy. To help address these and other important issues, for the first time the ANA is focusing a National Conference on this important discipline. The 2022 ANA Content Marketing Conference will focus on the strategy, resources and best practices in content marketing that deepen customer relationships and drive measurable results. Some of the high level areas we will cover will include: developing content strategy, measurement, social & digital amplification, content partnerships, content that drives commerce and creativity. This conference is for senior level content and general marketers who want to learn beyond the basics of Content Marketing.

2022 Speakers

HOST:

Paul Tsigrikes
SVP, Head of Marketing and General Manager of THE TRUST, Wall Street Journal/Barron's Group

SPEAKERS:

Nicole Ames
Founder & Principal, Twist IMC

Lou Arbetter
VP, Content and Production, PepsiCo Beverages North America

Brian Benedik
Chief Revenue Officer, Audacy

Robin Bennefield
Editorial Director, Marriott Creative and Content Marketing, Marriott International

Alan Bethke
Senior Vice President, Marketing, Subaru of America, Inc.

Andrew Bolton
Chief Customer Officer, Knotch

Kimberly Doebereiner
Group Vice President, Future of Advertising and Head of P&G Studios, Procter & Gamble

Emily Eldridge
Director, Head of Content Marketing, Capital One

Marcus Fischer
Chief Executive Officer, Carmichael Lynch

Jeremy Goldman
Director, Marketing and Commerce Briefings, Insider Intelligence

Alyson Griffin
VP, Marketing, State Farm

Mark Himmelsbach
Founding Partner, Episode Four

Ken Lagana
EVP of Digital Sales, Audacy

Bob Liodice
Chief Executive Officer, ANA

Betsy O’Rourke
Chief Marketing Officer, Xanterra

Franklin Parrish
Senior Director of Brand, Marketing, and Creative Services, Kaiser Permanente

Christi Rademacher
North America Broad Reach Media, Dell

Anna Ritchie
Global Business Director, BodyMark, BIC

Mary Rodgers
Head of Marketing Communications, Cuisinart

Brandon Solis
Executive Director of Social and Connections, Grey Group

George Stenitzer
Founder & Chief Content Officer, Crystal Clear Communications

Paul Tsigrikes
SVP, Head of Marketing and General Manager of THE TRUST, Wall Street Journal

Vivian Youn
Director, Audience Impact & Intelligence Team, Paramount Ad Sales

2022 Sponsors

PRESENTING SPONSOR:
• Audacy

GENERAL SPONSORS:
• CopyPress
• Deloitte Digital
• Knotch
• Neustar
• Paramount

ANA STRATEGIC PARTNERS:
• A+E
• Amazon Ads
• Audacy
• Dentsu
• Disney Ad Sales
• Facebook
• Google
• Dotdash Meredith
• Pinterest
• Twitter
• United State Postal Service
• Walmart Connect
• Yahoo

ANA LAW PARTNER:
• Reed Smith