ANA Masters of B2B Marketing Conference 2021 | Association of National Advertisers (ANA) | 21 July 2021 | JW Marriott Phoenix Desert Ridge Resort & Spa, 5350 E Marriott Dr, Phoenix, AZ 85054, USA

This past year has pushed B2B companies like never before. Many have been transformed and marketing played a major role as revenue generators. Consumerism is at the forefront as the lines between B2B and B2C marketing continues to blur. Marketers now have to keep the end user in mind when developing solutions for their buyers. With smaller budgets, B2B marketers are challenged to be more innovative and use their resources wisely.

It’s a unique opportunity for many marketers in charge of driving brand growth for their companies. Join us at the Masters of B2B Marketing Conference where industry leaders will share their wisdom, insights, and perspectives to help attendees improve their decision making and become better business marketers.

You’ll be challenged to:
• Act on and acknowledge the issues and opportunities
• Commit to the change necessary to influence the direction of your brands
• Become customer-centric and aspire to make a positive difference in the world

2021 Speakers

Michelle Bandler
Managing Director, Tech B2B, Google

Joanna Berke
Chief Client Officer, Doremus

Cesar Brea
Partner, Bain & Company

April Crichlow
Global VP and Head of Marketing, SAP SuccessFactors, SAP

Stephanie Crockett
President and Chief Operating Officer, Mower

Sonia David
Senior Director, Business Marketing Practice, ANA

Raju Doshi
Director of Marketing, LEGO Education

Peter Fader
Professor of Marketing, The Wharton School, University of Pennsylvania

Jessica Fewless
Client Partner, Inverta

Dan Gliatta
Founder and Chief Growth Officer, Cargo

B. Tom Hunsaker
Associate Dean of Innovation and Global Strategy Professor, Thunderbird School of Global Management

Doug Kamp
Chief Creative Officer, Mower

Anne Kawalerski
Global Chief Marketing Officer, Bloomberg Media

Ariel Kelman
CMO, Oracle

Jonathan Knowles
Chief Executive Officer, Type 2 Consulting

Ted Kohnen
CEO, Retina

Tyler Lessard
VP Marketing and Chief Video Strategist, Vidyard

Bob Liodice
Chief Executive Officer, ANA

Michelle Lynn
Global Head, Data Science & Insights, Bloomberg Media

Jann Martin Schwarz
Senior Director, Global Head of B2B Institute, Linkedin

Kim McNeil-Downs
Director, Green Dot Agency, Deloitte

Michael Mendenhall
SVP, CMO, CCO, TriNet

Eileen Murphy
Program Director, Iroquois Healthcare Association

Scott Omelianuk
Editor-in-Chief, Inc. Media

Brent Reinhard
CMO of Chase Business Banking, JP Morgan Chase

Jillian Ryan
Principal Analyst, eMarketer

Dan Salzman
Global Head of Media, Analytics & Insights, HP

Kevin Sellers
Chief Marketing Officer, Ping Identity

Marcus Sheridan
Owner & Partner, IMPACT

Saber Sherrard
Partner, Bain & Company

Lauren Stechbart
Global Market Development – Gibco Brand Lead, Thermo Fisher Scientific

Tom Stein
Chairman and Chief Client Officer, Stein IAS

Amy Summy
Executive Vice President and Chief Marketing Officer, Labcorp

Adryanna Sutherland
COO, Gyro U.S.

Alicia Tillman
Board Member, Gates Corporation

Bill Tucker
Group Executive Vice President, ANA

Ana Villegas
Chief Marketing Officer, NI

Nicol Watson
Marketing Leader, Cell Biology, Thermo Fisher Scientific

Bill Zengel
Senior Vice President, Business Marketing Practice, ANA

2021 Sponsors and Partners

PRESENTING SPONSOR:
• Linkedin

B2B BUSINESS PARTNERS:
• Bloomberg Media
• Cargo
• Google
• Merkle
• Overture
• Stein Ias
• TikTok
• TriNet