ANA Masters of B2B Marketing Conference 2024 | Association of National Advertisers (ANA) | 12 June 2024 | The Ritz-Carlton, 280 Vanderbilt Beach Rd, Naples, FL 34108, USA

The conference is your gateway to mastering the next era of B2B marketing transformation. Engage with a diverse lineup of industry leaders and immerse yourself in insightful masterclasses. This event promises to equip you with the tools and knowledge necessary for success in today's dynamic business landscape.

Learn how the evolution of buyer behavior is shaping the future of marketing strategies and gain valuable insights into leveraging data-driven approaches in an AI-driven world. Be among the first to explore the latest research on the value of B2B marketing.

Celebrate innovation and excellence alongside industry peers as we recognize the most impactful B2B marketing and advertising initiatives at the annual B2 Awards Dinner and Gala. More than 50 awards will be presented including the Members’ Choice Award, the only award selected by ANA client-side marketers. It honors the best campaign of 2023 as selected by the Top Jury and chosen from the highest-scoring entries.

Don't miss this exclusive opportunity to network with leading chief marketing officers, chief creative officers, B2B agency leaders, and seasoned industry experts. Secure your spot now and revolutionize your B2B marketing strategy.

Key Takeaways:
• B2B AI Strategy Mastery
• Balancing Sustainability and the Bottom Line
• Future-Ready Branding Strategies
• Transformational Growth Secrets
• Decoding the B2B Buyer using AI
• Brand-to-Demand Alignment
• The New B2B Landscape: Shaped by Buyers

2024 Speakers

Lou Aversano
Chief Brand and Marketing Officer, The Cigna Group

Kandace Barker
Head of B2B Strategy, Initiative

Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience, Siemens Healthineers

Pierluigi Cumo
VP, B2B Marketing, North America, Michelin

Sonia David
Vice President, Business Marketing Practice, ANA

Andy DeLaO
Chief Strategy and Marketing Officer, GE Healthcare

Stephen Diorio
Managing Director, Revenue Enablement Institute

Craig Duxbury
Global President, Stein IAS

Charlie Echeverry
Founder, CEO, Black//Brown

David Edelman
Senior Lecturer of Business Administration, Harvard Business School; Former CMO, Aetna (a CVS Health Company)

Ann Marie Gothard
VP, Global Corporate Media Relations, Henry Schein

Amy Grucela
SVP of Marketing Strategy, COMM

Joy Jarrett
CMO, Guidehouse

Dipti Kachru
Global Chief Marketing Officer, Broadridge Financial

Marc Keating
Chief Innovation Officer, Stein IAS

Jonathan Knowles
Founder, Type 2 Consulting

Roy Eduardo Kokoyachuk
Co-Founder and Principal, ThinkNow

Suzanne Kounkel
Global and US Chief Marketing Officer, Deloitte

Aaron Levin
Head of Technology Marketing, LinkedIn

Mike Linton
Host, CMO Confidential Podcast

Bob Liodice
Chief Executive Officer, ANA

Jeff Lowe
Chief Commercial Officer, SMART Technologies

Lisa Maxwell
Vice President, B2B Marketing for Digital Partnerships, Mastercard

Ericka Podesta McCoy
Chief Marketing Officer, Resonate

Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader, Deloitte (2021 B2 Award Winner)

Eric Miller
Marketing Leader- Home Centers, Owens Corning

Roula Nasser
Chief Financial Officer, SMART Technologies

Laurence Newell
Managing Director, Americas, Brand Finance

Lorenzo Papa
SVP, Strategic Partnerships, Captivate

Lisha Perez
Partnership Lead, The B2B Institute, LinkedIn

Trent Perrotto
VP, External Communications, Johnson Controls

Deena Piquion
Chief Growth & Disruption Officer, Xerox

Kate Rodgers
Global Brand Media Director, GE Healthcare

Debbie Schildkraut
VP, Business Marketing Practice, ANA

Mike Shea
Executive Vice President of Sales and Marketing, Dodge® Industrial

Lynn Teo
CMO, Northwestern Mutual

Anthony Toguchi
Head of Institutional Digital Marketing, Vanguard

Michael Treff
CEO, Code and Theory

Carmen True
VP, Marketing- Channel Sales Enablement and Digital Ecosystems, Qualcomm

Peter Weinberg
Founder, Evidenza.ai

Rob Whitney
Vice President, Marketing & Innovation, Univar Solutions

Bill Zengel
Senior Vice President, Business Marketing Practice, ANA

2024 Sponsors and Partners

PRESENTING SPONSOR:
• Linkedin

GENERAL SPONSORS:
• Captivate
• Deloitte
• HH Global
• Marketbridge
• Printfection
• Stran Promotional Solutions
• Stein Ias
• Tag TrustNet
• Transperfect Digital
• Twogether

ANA STRATEGIC PARTNERS:
• AETN
• Amazon Ads
• Audacy
• Disney Advertising
• Google
• Meta
• NBC Universal
• Paramount
• Pinterest
• TikTok
• United States Postal Service
• Walmart Connect

ANA LAW PARTNER:
• Reed Smith