ANA Measurement and Accountability Conference 2021 | Association of National Advertisers (ANA) | 8 December 2021 | Virtual

Join us as we reimagine measurement! The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today's ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.

2021 Speakers

Sona Bajaria
Vice President, Marketing, Pernod Ricard USA

Nathalie Bordes
EVP, Measurement for Marketers, ANA

Rande Bynum
CEO, Girl Scouts of Nassau County

Emily Culp
Board Member on Stio, Mizzen + Main, Izzy & Cordial

Kanishka Das
Global E-Business Analytics and Insights Director, The Procter & Gamble

Jessica DeVlieger
Global CEO, C Space

Peter Fader
Professor of Marketing, The Wharton School, University of Pennsylvania

Cheryl Idell
Vice President, Consumer Insights, Netflix

George Ivie
CEO and Executive Chairman, Media Ratings Council (MRC)

Gunnard Johnson
Leads Growth Analytics & Data Science, DoorDash

Patrick Mclean
SVP and Chief Marketing Officer, Walgreen Co

Mike Menkes
Senior Vice President, Analytic Partners

Chris Paul
Executive Director Digital Marketing, Verizon

Greg Pharo
Global Director, Media Analytics & Advertising Research, The Coca-Cola Company

Ron Pinelli, Jr.
SVP, Digital Research and Standards, Media Rating Council

Rob Rakowitz
Initiative Lead - Global Alliance for Responsible Media, World Federation of Advertisers

Latha Sarathy
EVP, Analytics, Insights & Measurement, ANA SeeHer

Kirti Singh
Chief Analytics & Insights Officer, Procter & Gamble

David Spencer
Manager Emerging Media & Partnerships, General Motors

Kelly Suhr
Brand Director, The Glenlivet, Redbreast & Rabbit Hole, Pernod Ricard USA

Nathalie Sun
ROI Measurement Lead, Google

Cary Tilds
Chief Strategy & Operations Officer, Frameplay

Bill Tucker
Group Executive Vice President, ANA

2021 Partners

STRATEGIC PARTNERS:
• Accenture Interactive
• Active
• A+E
• Dentsu
• Disney
• Facebook
• Google
• Meredith
• Pinterest
• SXM Media
• Twitter
• United States Postal Service

LAW PARTNER:
• ReedSmith