AntiCon 2024 | LXA (formerly MarTech Alliance) | 22 May 2024 | Magazine London, 11 Ordnance Cres, London SE10 0JH, UK

The technology anti-conference for marketing, sales and advertising professionals. For seven years we've been challenging the status quo to deliver a unique event experience that wows our attendees and sponsors and drives the industry forward. This is the ultimate platform to get your brand, products and people seen by the decision-makers and influencers who are looking for the solutions you provide. Deliver a session alongside the industry's top names and brands, demo your platform at your (super cool) stand, and grab a beer with peers and prospects. And get a game-changing list of leads to supercharge your sales pipeline.

The anti-conference tackling all things marketing transformation. From AI to automation, data to DX, enablement to activation, martech to salestech. In this conference you can expect an incredible anti-conference experience, with a top-notch speaker line-up and packed agenda.

Who attends?
• 95% of passes are reserved specifically for brands and media companies or agencies procuring tech on behalf of their clients
• 5% of passes are available for tech vendors and agencies in marketing, sales and advertising.

Event Topic Hubs

Transformation:
• Marketing Transformation
• Sales Transformation
• Digital Transformation
• CX Transformation

Ai & Automation:
• AI for Marketing
• Gen AI
• Creative Automation
• AI Powered Workflows
• AI for Sales

Tools:
• Martech
• Ad Tech
• Madtech
• Ecommerce
• Salestech

Operations:
• Marketing Operations
• Sales Operations
• Data Operations
• Content Operations
• B2B
• Sales Enablement
• ABM
• ABS
• ABX

Growth Marketing:
• Omnichannel
• Personalisation
• Email Marketing
• Performance Marketing
• CRO
• DATA
• CDP
• CRM
• AI & Data Privacy / Ethics
• AI & Data Compliance
• Data Governance
Marketing Capabilities:
• Academy Design & Delivery
• Modern Marketing Teams
• Marketing Enablement

Start Up:
• Martech Start Ups
• Ad Tech Start Ups
• Salestech Start Ups

Why AntiCon?

• Be inspired
• Map & stack
• The cutting edge
• Uncover Operations Excellence
• Meet your tribe
• Experience

2024 Speakers

Scott Brinker
VP, Platform Ecosystems at Hubspot

Elfried Samba
CEO, Co Founder, Butterfly 3ffect

Aaron Ross
Author, CEO, Predictable Revenue

Sophie Devonshire
CEO, The Marketing Society

Dr. Debbie Qaqish
Principal, Chief Strategy Officer, The Pedowitz Group

Sinem Soydar
Global Head, Digital and Social Media Strategy, Shell

Kelly Jo Horton
Principal Consultant, RevOps Solutions

Carlos Doughty
CEO, Founder, Martech Course Instructor, LXA

Shanta Rampersad
Executive Director AdOps, OMD

Richard Nolan
COO, Martech Course Instructor, LXA

Courtny Edwards-Jones
Marketing Operations, Manager Zuora

Viresh Narain
Director, GrandVision

2024 Sponsors

• Algo Marketing
• CloverTouch
• Movable Ink
• CRMT Digital
• Treasure Data
• Optimizely
• icpnet.com