App Promotion Summit 2024 - Berlin | App Promotion Summit | 4 December 2024 | Hotel Adlon, Unter den Linden 77, 10117 Berlin, Germany

This event brings together app marketing, growth, product, CRM and revenue leaders.

You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

Enjoy a 5* experience at the iconic Hotel Adlon and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.

Key Themes:
Unleashing AI for App Marketing:
• Step into the future by harnessing AI to unlock data-driven insights and predictive analytics, offer a more personalized experience, optimize ad creatives and streamline workflows.

Improving Retention:
• Discover powerful ways to boost retention rates through sophisticated onboarding, personalisation, dynamic user journeys and messaging strategies.

Driving Product-led Growth:
• Let your product do the talking by using your app to acquire, activate, and retain customers, offering a first-class experience with freemium options, smooth onboarding, and self-serve assistance to drive growth.

Privacy Enabled User Acquisition:
• As SKAN evolves to AdAttributionKit and Google develops Privacy Sandbox, discover how to navigate UA, optimize strategies for accurate attribution, and maintain user privacy.

Subscription Business Models:
• Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.

New Channels:
• Discover the untapped potential of marketing your app through revolutionary channels like Connected TV, Web2App, Out-of-Home, and retail media, providing the tools and insights to stay ahead in a competitive market.

2024 Speakers

Ekaterina Gamsriegler
Head of Marketing, Product Growth, Mimo

Aitor Abonjo
Director CRM, Flink

Marta Fogel
Head of Marketing, NeuroNation

Roma Rey
Head of CRM, Parship Meet Group

Gessica Bicego
Fractional CMO, Ahead

Ali Mehrabiyan
Marketing Automation Lead, Vinted

Gaurav Bhattacharya
Performance Marketing Lead, Zenjob

Edwin McCormack
CMO, Skoove

Jelena Zbijowski
Head of CRM & Product Marketing, Blinkist

Vahe Baghdasaryan
Growth, Monetization & Lifecycle Marketing, Flo

Dora Trostanetsky
Growth Marketing Lead, Trade Republic

Robert Vaternam
Senior CRM Manager, Freeletics

Maria Bocharova
Marketing Team Lead, Quandoo

Marcus Burke
SKAN User Acquisition & Growth Consultant

Léa Samrani
VP of Product, Passion

Max Amelang
Product Marketing Manager, Prematch

2024 Partners

• Gummicube
• AppsFlyer
• RevenueCat
• Customer.io
• Adapty
• Moloco
• Adjust
• OneSignal
• Appier
• Kochava
• Sensor Tower
• Purchasely
• Adobe
• Addict Mobile
• CleverTap
• Split Metrics
• Liftoff
• Stream
• Mobile Action
• Setapp
• Remerge
• Alison.AI
• Madduck
• Appnext
• Lemon ai
• Evamdbi
• Apptweak
• Mintegral
• Vibe.co
• Aarki
• Voyantis
• Customlytics
• Veve
• CMA
• Apptica
• Smadex
• RevX
• Rampea
• Edge 226
• Campaignswell
• Avow
• CollectCent Ads
• Appnomix