App Promotion Summit 2024 - London | App Promotion Summit | 24 April 2024 | The Brewery, THE BREWERY, 52 Chiswell St, London EC1Y 4SA, UK

Learn growth marketing strategies and tactics directly from Europe’s top app growth experts.

The cutting edge agenda will cover new ways to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention.

You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale your app.

Covering the key themes:
Unleashing AI for App Marketing:
• Step into the future of marketing as we unleash the power of AI for App Marketing. Join us on a journey where innovation meets strategy, and traditional boundaries are shattered. Dive deep into data-driven insights and predictive analytics, unlocking the secrets to optimizing user engagement and driving app growth with AI.

Improving Retention:
• With high user expectations, short attention spans and unlimited choice, user engagement is a friction point for many app marketers. Find out how to create that brand loyalty and increase retention rates by monitoring user behaviour, adapting quickly and cultivating long-lasting relationships with your customers.

Driving Product-led Growth:
• Let your product do the talking. Learn how you should be using your app offering as the primary means to acquire, activate, and retain customers. Find out how to give your user a first-class experience with freemium options, smooth onboarding and ‘self-serve’ assistance – it is these user-centric experiences that can propel growth.

SKAN 4.0 Enabled User Acquisition:
• With the prospect of SKAN 5.0 looming, the ever-complicated world of SKAN 4.0 still has marketers questioning how to navigate the landscape of user acquisition effectively. Find out the best ways to turn theory into practice and learn how to optimize strategies to ensure accurate attribution and maintain user privacy.

Subscription Business Models:
• Be the first to know about the new opportunities in the evolving subscription app market. Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.

New Channels:
• Discover the untapped potential of marketing your app through new and revolutionary channels. Whether it is exploring innovative strategies like Connected TV (CTV) and Web2App advertising or leveraging Out-of-Home (OOH) advertising and retail media, we will equip you with the tools and insights to stay ahead in a competitive market.

2024 Speakers

Violeta Alonso Minchot
Senior Product Manager, YOOX NET-A-PORTER

Nitya Amalean
Growth Marketing Manager, Curio

Ramit Arora
Monetization Lead PM, Microsoft

Sue Azari
eCommerce Industry Lead, AppsFlyer

David Barnard
Growth Advocate, RevenueCat

Cansu Bengu Agaoglu
Head of Sales, Central Europe, Adjust

Andrey Bluemental
CEO & Co-Founder, Lemon AI

Vittorio Boccanera
Senior Growth Manager, Monzo

Bahar Bölükbaşı Alpaslan
Head of Publishing, madduck

Jenniffer Camacho
Mobile Product Lead, Nespresso

Charlie Cooke
Fractional Head of Growth, Freelance

Rhiannon Crawford
Senior ASO Manager UK&I, Paddy Power Betfair & Sky Bet

Gary Danks
General Manager, AIM, Kochava

Paul Davey
Senior Mobile Marketing Manager, Auto Trader

Megan Dean
Strategy Director, Yodel Mobile

Maria Dima
Growth Content Strategist, Sweatcoin

Julia Dolzhenkova
Senior Product Marketing Manager, App Ads & Measurement, TikTok

Emma Dugdale
Growth Lead, what3words

Natalie Fitch
Founder & Lead Consultant, LoyaltE Consulting

Jessica Gotti
Head of Performance Marketing, Paired

Sam Hopkinson
Head of Apps & Loyalty, JD Sports

Nathan Hudson
Founder & CEO, Perceptycs

Christopher Inarda
Field Marketing Manager, CleverTap

Anastasiia Karlova
Head of Marketing, PlantIn

Yeva Koldovska
Product Manager, Headway

Thomas Kriebernegg
General Manager - SplitMetrics Agency, SplitMetrics

Eugene Kuznetsov
Product Lead, Holland & Barrett

Angèle Lenglemetz
Senior Product Manager, Peanut

Daniel Lupu
Senior Marketing Manager, Skyscanner

Yeshas Nakshathri
Head of Technology Partnerships, CleverTap

Bogdana Orzu
Head of Performance Marketing, Sweatcoin

Yagiz Ozyurek
UA Team Lead, Product Madness

Matt Pahnke
Head of Product Marketing, Customer.io

Hannah Parvaz
Founder, Aperture

Yoann Pavy
Head of Growth, AIApply

Rowan Pereira
Group Product Manager, Sweatcoin

Stefana Pesko
UA Team Lead - Social Channels, Product Madness

Javier Portillo
Senior Data Scientist & Marketing Measurement Specialist, Flix

Kirill Potekhin
CPO, Adapty

Gregory Potemkin
CPO & Co-Founder, Lemon AI

Hamilton Radcliffe
General Manager, Search Ads Maven, Kochava

Vijay Ram
Head of Technology - Mobile Apps, ASOS

Daan Ramaekers
Senior Director, Growth, Moloco

Kimberley Roditi
Head of Product Management, YOOX NET-A-PORTER

Lucy Rosier
Customer Apps Marketing Manager, John Lewis

Paul Sakhatskyi
Head of Product Marketing, Readdle

Peggy-Anne Salz
Senior Writer, Forbes

Léa Samrani
Product and Growth Advisor, unlikeany

Ishan Singh
Activation Lead, bunq

Savannah Smith
Head of Apps & Services, TikTok

Joy Staples
Senior Growth Consultant, Phiture

Simon Thillay
Head of ASO, AppTweak

Karan Tibdewal
CRM & Subscription Growth Consultant, LTV Labs

Steve Toy
CEO, Memrise

Anthony Wright
Head of Solutions Engineering, EMEA, Quantum Metric

Jelena Zbijowski
Head of CRM & Product Marketing, Blinkist

2024 Partners

• AppsFlyer
• TikTok
• RevenueCat
• Adjust
• Adapty
• Iterable
• Moloco
• Customer.io
• Kochava
• CleverTap
• Quantum Metric
• Phiture
• OneSignal
• Stream
• Yodel Mobile
• Sensor Tower
• Usercentrics
• madduck
• Netcore Cloud
• Lemon AI
• AppTweak
• Vibe.co
• Appier
• SplitMetrics
• VEVE
• Growthcurve
• MobileAction
• Prodege
• Remerge
• Gamelight
• Reliz
• Creative Clicks
• RevX
• AVOW
• Jampp
• Appnomix
• YouAppi