Argyle Executive Spotlight: Integrated Event Marketing Playbook 2023 | Argyle Executive Forum | 25 June 2023 | Online
Venue
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| Event Date |
Mon Jun 26 UTC (over 1 year ago)
In your timezone (EST): Sun Jun 25 8:00pm - Sun Jun 25 8:00pm |
| Location | Online |
| Region | Americas |
Details
In today’s world, B2B customer attention is increasingly hard to get, and understanding the buyer’s journey is more important than ever.
Yesterday’s simple funnel has transformed into a vast universe of potential opportunities to connect with your buyers, which means that pushing forward with an integrated event marketing approach is more crucial now than ever.
What you’ll learn:
• How to engage and guide prospects from acquisition to conversion to commitment
• Top strategies to optimize the customer journey
• Integrating event marketing, social media, and content marketing tactics to maximize high-quality leads
• Creating compelling content based on first-party insights
Speakers
2023 Speaker
Paul Price
CEO & Chief Strategy Officer, Argyle