Artificial Intelligence as An Efficiency Driver for Marketing and Sales 2023 (a) | Euroforum Germany GmbH | 10 September 2023 | Virtual

The increasing efficiency of business processes and procedures through the use of AI-based tools and the use of ChatGPT is driving digital transformation. AI-based instruments in marketing and sales as well as in communication and PR primarily optimize time processes, content design options, lead management, CRM as well as the acquisition and use of customer data - and create synergies as well as freedom and capacity for teams.

Using practical application examples, the seminar provides an insight into the opportunities and limitations of integrating AI into existing processes and structures. The focus is on the use of ChatGPT as currently the fastest-growing AI application and as a tool for dialogic exchange and text creation.

Good reasons for your participation
• After the seminar, you will understand the possibilities and limitations of AI (including ChatGPT) and the requirements for a successful use of AI.
• You know how to use AI-based marketing tools to handle time-consuming standard tasks as well as for lead management and CRM.
• You receive compact knowledge without absence times and travel costs. The seminar can be easily integrated into your everyday work routine.
• You can ask the speaker questions at any time and exchange ideas with other participants.
• After completing the seminar, you will receive a certificate signed by the speaker that documents your newly acquired knowledge.