Artificial Intelligence as An Efficiency Driver for Marketing and Sales 2023 (b) | Euroforum Germany GmbH | 11 December 2023 | Virtual
Venue
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| Event Date |
Tue Dec 12 UTC (about 1 year ago)
In your timezone (EST): Mon Dec 11 7:00pm - Mon Dec 11 7:00pm |
| Location | Virtual |
| Region | All |
Details
The increasing efficiency of business processes and procedures through the use of AI-based tools and the use of ChatGPT is driving digital transformation. AI-based instruments in marketing and sales as well as in communication and PR primarily optimize time processes, content design options, lead management, CRM as well as the acquisition and use of customer data - and create synergies as well as freedom and capacity for teams.
Using practical application examples, the seminar provides an insight into the opportunities and limitations of integrating AI into existing processes and structures. The focus is on the use of ChatGPT as currently the fastest-growing AI application and as a tool for dialogic exchange and text creation.