Asset Management: Fixing the Consumer Disconnect 2019 | Financial Services Forum | 2 July 2019 | Aberdeen Asset Management, Bow Bells House, 1 Bread St, London EC4M 9HH, UK
Venue
Aberdeen Asset Management
Aberdeen Asset Management, Bow Bells House, 1 Bread St, London EC4M 9HH, UK
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| Event Date |
Tue Jul 2 BST (over 5 years ago)
In your timezone (EST): Tue Jul 2 4:00am - Tue Jul 2 6:00am |
| Location |
Aberdeen Asset Management
Bow Bells House, 1 Bread St, London EC4M 9HH, UK |
| Region | EMEA |
Details
Are asset management marketers becoming disconnected from the end-consumers of investment products?
The march of technology, as well as specialisation within marketing departments and distance from the sharp end of sales, mean maintaining that connection can be a challenge.
Where is the voice of the customer in asset management firms? How should we capture it, and how do we get that voice heard at board level?
Focus groups, advisory boards, client surveys - what’s the best way to build a customer dialogue? Our speakers debate how firms and the industry can re-establish the consumer connection.
Speakers
2019 Speakers
Kim Bell
Director, BDifferent
Andrew Oxlade
Head of Content, Schroders
Dawn Hyams
Head of Investor Insight and Governance, The Wisdom Council