Autumn Members’ Conference 2018 | Financial Services Forum | 13 November 2018 | BT Head Office, 81 Newgate St, London EC1A 7AJ, UK
Venue
BT Head Office
BT Head Office, 81 Newgate St, London EC1A 7AJ, UK
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| Event Date |
Tue Nov 13 GMT (about 6 years ago)
In your timezone (EST): Tue Nov 13 12:00am - Tue Nov 13 12:00am |
| Location |
BT Head Office
81 Newgate St, London EC1A 7AJ, UK |
| Region | EMEA |
Details
Getting your strategy correct in a digital world is challenging and complex. How do you juggle the long-term development needs of your brand with the short-term, immediate business goals? How do strategies change for businesses of different maturity, size, complexity and markets?
The conference will look at how marketing works in different contexts for big established brands, online businesses, start-ups and B2B. What approaches are businesses taking now? Will they deliver? What disciplines and techniques can be deployed to ensure that whatever stage your business is at in the cycle, your marketing is set up to be both an art and a science.
Speakers
2018 Speakers
Les Binet
Head of Effectiveness, Adam & Eve DDB
John Hoffmire
Affiliated with programs, Oxford and the University of Wisconsin