B2B Marketing Exchange 2023 | B2B Marketing | 27 February 2023 | The Phoenician, a Luxury Collection Resort, Scottsdale, 6000 E Camelback Rd, Scottsdale, AZ 85251, U

B2B teams are mastering performance and tapping the metrics that matter to create measurable success. But without fearless creativity and some calculated risk, you can only go so far.

Attend #B2BMX for three full days of learning and connection to balance brand, demand, and the re-emergence of data-fueled creativity through:
• Visual Storytelling
• Community-Building Content
• Social Channels Like Instagram & TikTok
• Brand Positioning And Market Differentiation
• Award-Winning ABM/ABX Plays
• Fresh Sales Enablement Strategies
• New Product And Partner GTM Approaches

2023 Speakers

Jay Baer
President, Convince & Convert

Dan Cafiero
Senior Program Manager, Account Based Marketing, Seagate

Alexis Carroll
Content Strategist, Content4Demand

Maria Chien
Executive Advisor, Partner Ecosystem Marketing, Forrester

Jeremy Cochran
President, Americas, Stein IAS

Clare Corriveau
Senior Director Demand Generation, Cobalt

Lori Culliton
Director of Client Services, Content4Demand

Kerry Cunningham
Senior Principal, Product Marketing, 6sense

Phyllis Davidson
Vice President, Principal Analyst, Content Strategy and Operations, Forrester

Pam Didner
VP of Marketing, Relentless Pursuit, LLC

Nick Duke
Senior Director of Digital Marketing, Qualified

Christine Elliott
Revenue Growth Leader

Carl Ferreira
Director of Sales, Refine Labs

David Fortino
Chief Growth Officer, NetLine

Meredith Fuller
Managing Director, Demand Strategy, Quarry

David Greenberg
Chief Marketing Officer, Conversica

Ali Haeri
VP, Marketing, MNTN

Christina Handy
VP, Account-Based Marketing, FIS

Eric Hatzenbuhler
Senior Digital Marketing Manager, MNTN

Amy Hawthorne
Principal Analyst, Forrester

Jeremy Hurewitz
Founder, Challenger Hill Consulting

Jeremy Hurewitz
Creator, Sell Like a Spy

Andrea Kayal
CMO, Electric

Justin Keller
VP Revenue Marketing, Drift

Arlyn Knox
SV P Marketing, Blue Yonder

Bryan Law
Chief Marketing Officer, ZoomInfo

Stephen Lawrence
Head of Global SMB & E-commerce Marketing, Cisco

Jen Leaver
Director, ABM and Integrated Campaigns, FullStory

Sabrina LeBlanc
VP, Customer Success - Americas, Momentive.ai

Kyall Mai
SVP & Chief Innovation Officer, Esquire Bank

Jeff Marcoux
CMO, Bombora

Jeff Marcoux
CEO, Sphere Strategy

Asher Mathew
VP, GTM, Demandbase, Inc

Sarah McConnell
VP, Demand Generation, Qualified

Maureen McCormick
Americas Senior Manager, Account-Based Marketing, ServiceNow

Mia Meade
Sr. Business Consultant, Southwest Airlines

Conrad Millen
Director, Growth Operations, Clari

Terry Moffatt
Editor, Emerald

David Morris
Experiential Consultant, NYCAP3D

Sam Nohava
VP, Marketing, Blue Yonder

TJ Nokleby
Director of Demand Generation, Lucid Software

TJ Nokleby
Director of Demand Generation, Lucid Software

Mark Ogne
CMO, MRP

Kelly Olson
Vice President of Strategy, The Mx Group

Aleksandra Panyukhina
Experience Marketing Lead, Pixelz

Joe Paone
Senior Director, Splunk

Michael Ruby
President, Chief Creative Officer, Park & Battery

Masha Rusanov
Sr. Marketing Ops Manager, Team Lead, Intuit

Masha Rusanov
Innovation Catalyst Lead and Go-To-Market Technology Lead, Intuit

Itamar Sabo
Vice President | Growth Marketing & Demand Generation, Gigamon

Kelly Sarabyn
Platform Ecosystem Advocate, HubSpot

Sarah Sehgal
Director of Demand Generation, FullStory

Nate Skinner
Chief Marketing Officer, Onfido

Alexis Skipper
Product Business Consultant, Southwest Airlines

Mary Ellen Slayter
CEO, Rep Cap

Karen Steele
Chief Marketing Advisor, Sendoso

Matt Steffen
Senior Analyst, Forrester Research

John Steinert
CMO, TechTarget

Gretchen Swann
Principal Marketing Program Manager, Paycor

Amanda Sylvester
Digital Programs Manager, Nasuni

Peter Tarrant
ABM Manager, Tipalti

Luxy Thuraisingam
Head of Global Partner Marketing & SMB, Cisco

Ciara Ungar
Speaker, Author, Consultant, Founder, Ciara & Co, The Why Group Inc., BONOS Capital

Barry Vasudevan
VP, Principal Analyst, Forrester

Raja Walia
Founder, GNW Consulting

Lisa Wallace
VP of Sales, Content4Demand

Lawrence Walsh
CEO & Chief Analyst, Channelnomics

Chloe Washington
Chief of Staff to the CMO, HubSpot

Reuben Webb
Chief Creative Officer & Chief Values Officer, Stein IAS

Allen Weiss
CEO/Founder, MarketingProfs, LLC

Matt Wilbanks
Director of Demand Generation, Refine Labs

Jim Williams
CMO, Uptempo

Rachel Winters
Associate Director, The Nature Conservancy

Megan Wolfe
Managing Director, ZS

2023 Sponsors

• 2XPAND
• 360 Insights
• 6Sense
• Act-on
• Activate
• Anteriad
• B2lead
• Beeleads
• Binary Demand
• Bombora
• Bython
• Ceros
• Chili Piper
• Clearbit
• Content 4 Demand
• Conversica
• Cvent
• Demandbase
• Demand Factor
• Demand Works Media
• Digitalzone
• Drift
• Enhancio
• Folloze
• Forrester
• Foundry
• GNW Consulting
• INFLU2
• Infuse Media
• Integrate
• Intellimize
• Intentsify
• Kronologic
• Lead2Pipeline
• MadKudu
• MMTN
• Momentive
• MRPO
• Mutiny
• Navattic
• NetLine Corporation
• Open Prise
• PFL
• Planful
• Postal
• Printfection
• Qualified
• Quary
• Reachdesk
• RollWorks
• SalesBox AI
• Salesforce
• SalesIntel
• Sendoso
• Stensul
• Tango Card
• Technology Advice
• TechTarget
• Terminus
• The Marketing Practice
• The Mx Group
• Uberflip
• Uptempo
• Usergems
• Versique
• Versium
• Writer
• Zoominfo