Venue
The Phoenician, a Luxury Collection Resort, Scottsdale
The Phoenician, a Luxury Collection Resort, Scottsdale, 6000 E Camelback Rd, Scottsdale, AZ 85251, USA

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Event Date Mon Feb 26 MST - Wed Feb 28 MST (10 months ago)
In your timezone (EST): Mon Feb 26 2:00am - Wed Feb 28 2:00am
Location The Phoenician, a Luxury Collection Resort, Scottsdale
6000 E Camelback Rd, Scottsdale, AZ 85251, USA
Region Americas
Details

In our unpredictable economy, are tasked with solving a never-ending list of business challenges, from reducing churn and expanding customer revenue to generating pipeline and improving close rates. But too many practitioners are applying the plays of the past and expecting the same results. In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.

• High-Touch Experiences
• Data-Driven Storytelling
• Buyer-Specific Content
• Social Engagement
• Brand Positioning & Market Differentiation
• Award-Winning ABM/ABX Plays
• Fresh Sales Enablement Strategies
• New Product & Partner GTM Approaches

Speakers

2024 Speakers

Victoria Albert
VP Marketing, INFUSEmedia

Sara Anderson
Associate Director, Demand Generation Marketing, Wolters Kluwer

Steve Armenti
VP of Revenue Marat DigitalOcean keting, DigitalOcean

Russell Banzon
VP, Marketing, Gong

Alex Bauer
Director of Marketing, DemandWorks Media

Rob Bellenfant
CEO & Founder, TechnologyAdvice

Brandon Borden
Director of Demand Generation, CHEQ

Mark Bornstein
VP, Marketing, ON24

Derek Boshkov
Senior Director of Marketing Technology, Demand Spring

Colt Briner
Founder, Scrappy AF Solutions

Dani Buckley
VP/GM, LeadG2

Tamrah Buhr
Senior Director, Demand Generation, G-P

Linda Caudle
Sr. Manager, Marketing, F5

Ann Chamberlin
ABM/ABX Manager, Lumen Technologies

Annie Chamberlin
ABX/ABM Manager, Lumen Technologies

Marc Clausen
Global Sales Performance & Strategy Leader, IBM

Tara Clever
SVP Marketing & Partnerships, MarginEdge

Alexis Cline
Director of Content Strategy, Emerald Studio (Content4Demand)

Megan Cohn
Senior Product Marketing Manager, Salesforce

Mason Cosby
Founder, Scrappy ABM

Lori Culliton
Director of Client Services, Emerald Studio

Matthew Davidson
Growth Marketing Manager (Content Syndication), Indeed

Phyllis Davidson
VP, Principal Analyst, Forrester

Tim Davidson
VP of Marketing, B2B Rizz

Kaitlin Dell'Erario
Sr Demand Generation Manager, Nexthink

Pam Didner
VP of Marketing, Relentless Pursuit, LLC

Kate DiLeo
Founder + Brand Architect, The Brand Trifecta

Claire Ebben
Director Product Marketing, Qualified

Daniel Englebretson
CEO, Elynox, Inc.

Jess Fewless
Director of Partnerships, Inverta

Jennifer Fields
Sr. Demand Generation Mkg Manager, Nexthink

Andrea Fryrear
CEO, AgileSherpas

Dan Gingiss
Chief Experience Officer, The Experience Maker, LLC

Dan Glicksman
Head of Demand Generation NA, CDM Media

Paul Green
Marketing Data & Insights, Clearpointe Solutions

Edward Grossman
Co-Chair, Chief Strategy Officer, Activate

Bo Hamrick
Enterprise Director of Business Development, Real Foundations

Tim Hines
Founder, Marketing Starter Group

Jennifer Holmes
Director of Demand Generation, G-P

Amy Holtzman
CMO, CHEQ

Rachel Jones
Content Marketing Manager, Trimble

Chip Klang
CEO, Lead2pipeline

Katie Lay
Senior Director of Retention Marketing, Poshmark

Chris Leger
CEO, Bython

Wes Lieser
Vice President of Marketing Recruiting, Versique

Deanna Lyn
Chief Commercial Officer, Descartes Labs

Chelsea Madden
VP of Customer Success and Partnerships, SalesIntel

Madeline Maguire
Head of B2B Marketing, Grubhub

Yaniv Makover
CEO, Anyword

Jay Mandel
Founder, Your Brand Coach

Stephanie McArthur
Principal, ABX Expert, Demandbase

Garrett Mehrguth
CEO, Directive Consulting

Victoria Molins
Demand Generation Manager, Magaya

Victoria Morris
Media Marketing Manager, OpenSesame

Alfred Murgado
Director of Marketing Operations, Magaya

Huong Nguyen
Founder & CEO, Shiloh Events

Sam Nohava
VP, Global Marketing, Blue Yonder

Ken Oestreich
Founder, Fountainhead Product Marketing

Steph Pennell
Director of Events, ZoomInfo

James Rice
CEO, Fiction Tribe

Mike Riding
Vice President, Product Marketing, Integrate

Matt Roberts
CEO, Demand Spring

Eboni Ryan
VP of Marketing, Digitalzone

Andrew Sambrook
SVP Global Demand Generation, INFUSE

Kim Saving
Managing Director - Marketing + Communications, Accenture

Jeff Schnaidt
Senior Manager, Integrated Marketing, Acumatica

Henry Schuck
Chief Executive Officer, ZoomInfo

Jillian Schwantz
Senior Digital Marketing Manager, Splunk

Sarah Sehgal
Director of Demand Gen, OpenSesame

Tracy Sestili
Chief Revenue Officer, Intellimize

Neha Shah
Senior Director, Product Marketing, Salesforce

Chadia Sparrer
Sr Marketing Manager, Proofpoint

Jen Spencer
CEO U.S., SmartBug Media

John Steinert
Chief Marketing Officer, TechTarget

Ruth Stevens
President, eMarketing Strategy

Glenn Stress
Vice President, Marriott International

Rowan Tonkin
Chief Marketing Officer, Planful

Heather Varela
Vice President, Global Marketing, Caidya

Brittany Visin
VP, Sales, Cargomatic

Ken Williams
Principal Consultant, DiveTeam

Kristina Wilson
Senior Recruiting Team Lead, OpenSesame

Eric Wittlake
Sr. Director, Strategic Marketing Initiatives, 6sense

Deb Wolf
Chief Marketing Officer, Lookout

Brenda Wu
Marketing Manager, Palo Alto Networks

Jason Yarborough
Co-Founder, GrowthStory

Jon Zucker
Senior Product Marketing Manager, MNTN

Sponsors & Partners

2024 Sponsors

• Writer
• Digitalzone
• MNTN
• RollWorks
• salesforce
• Zoominfo
• Bython
• Demandbase
• Emerald Studio
• DemandWorks
• Influ2
• Integrate
• Qualified
• TechnologyAdvice
• TechTarget
• Activate
• Any Word
• Bombora
• CHEQ
• Infuse Media
• Intellimize
• Intensify
• Lead2Pipeline
• On24
• Planful
• SalesIntel
• Agent3
• Toxpand
• Demand Factor
• Leadspace
• B2Lead
• Datamatics Business Solutions
• Navattic
• Opensense
• Pipeline360
• Stensul
• Unreal Digital Group
• Energize Marketing
• Reachmail Media
• TANGO
• ViB
• Bol.Agency
• Demand Spring
• Marketbridge
• Smartbug
• Lead Scale
• BlueWhale
• Inverta
• Postal