B2B Summit 2024 - APAC | Forrester | 30 September 2024 | Parkroyal Collection Marina Bay, 6 Raffles Blvd, Singapore 039594

Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year!

Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just whether these profound changes.​

The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at this event to:​

• Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.​
• Learn new strategies for functional alignment centered on creating customer value and growth.​
• Discover tangible ways that data, technology, and AI can help you compete. ​
• Understand how to evolve your go-to-market approaches and revenue processes.

The time is ripe to transform your business, but you’ll need to do it together. With marketing all guided by the same objectives and insights, you’ll have a strong foundation to build on – and win in this new era. Join us at B2B Summit APAC 2024.

We are excited to offer you:

• Sessions aligned to your priorities.
• Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs.
• Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.
• On-demand access to the sessions post-event until Summit 2025

Key Topics:
• Account-based marketing​​
• AI
• Content strategy​
• Customer advocacy and obsession​
• Data, insights, and measurement​
• Demand generation​
• Leadership strategy​
• Revenue operations​​
• Portfolio marketing​​
• And more

Who Should Attend:
• Marketing Leadership
• CMOs
• Marketing Directors
• Digital Marketing Strategists
• Marketing Operations
• Demand Generation
• Account-Based Marketing
• Partner Ecosystem/Channel
• Brand Marketing
• Portfolio Marketing
• Field Marketing
• Content Marketing
• Marketing Communications
• B2B Customer Experience
• Revenue Operations

2024 Speakers

GUESS SPEAKERS:

Jezmynn Koh
Vice President, Marketing & Communications, APAC, Fujitsu Asia Pacific

Todd Bates
Head of Enterprise Marketing, APAC, Red Hat

Ljubica Radoicic
Director, Marketing & Customer Success APAC, Autodesk

Duncan Egan
Vice President DX Marketing, APAC & Japan Marketing, Adobe

Dr. Laura Bonamici
SVP & Head of Global Marketing, Fujitsu

FORRESTER SPEAKERS:

Dane Anderson
SVP, International Research & Product

Alisha Coates
Director, Principal Consultant

Amy Hayes
VP, Research Director

Mavis Liew
Executive Partner and Principal Analyst

Subhendu Pattnaik
Principal Analyst

Sruti Pegatraju
Sr Consultant, Asia Pacific

Daryl Wright
Principal Analyst

Jerry Zhao
Senior Analyst

CASE STUDY SPEAKERS:

Will Kataria
Senior Director & General Manager, Asia Pacific, Cvent

Krishna Kumar
Senior Director, MarTech Experience, Ogilvy One

Faizah Zainodin
Head of Website Operations, Global Marketing, TUV SUD

2024 Sponsors

• Cvent
• Ogilvy One