B2B Summit 2024 - EMEA | Forrester | 6 October 2024 | TBA, London

Venue
TBA
TBA, London

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Event Date Mon Oct 7 BST - Wed Oct 9 BST (2 months ago)
In your timezone (EST): Sun Oct 6 7:00pm - Tue Oct 8 7:00pm
Location TBA
London
Region EMEA
Details

Align. Reinvent. Win.

​Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.​

Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.​

The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at this event to:

• Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.​
• Learn new strategies for functional alignment centered on creating customer value and growth.​
• Discover tangible ways that data, technology, and AI can help you compete. ​
• Understand how to evolve your go-to-market approaches and revenue processes.

The Agenda Will Offer:
• Strategic Keynotes and visionary guest speakers who will inspire you.
• Role-based sessions aligned to your specific priorities and tailored to the demands of your role.
• Innovative session formats to meet your learning style, including analyst presentations, panel discussions, and more.
• Marketplace opportunities to help you find the right solutions to enable you to build a customer obsessed growth engine and drive sustained, exponential growth.
• Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.

Sponsors & Partners

2024 Sponsors

GOLD SPONSORS:
• CVENT
• Digital Zone
• Intensify
• Tech Target
• The Marketing Practice

SILVER SPONSOR:
• INFUSE Media
• Modern
• Oktopost

BRONZE SPONSOR:
• MRP