B2B Summit North America 2022 | Forrester Research | 2 May 2022 | Austin Convention Center & Digital, 500 E Cesar Chavez St, Austin, TX 78701, USA

Smarter Decisions, Better Outcomes.
Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your journey; leaving the chaos and confusion behind and moving forward with clarity and confidence.

This premier event will drive business and fuel the revenue engine. Explore ground-breaking research, models, and frameworks, designed with your organization’s priorities in mind. Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to empowering the strategies of marketing, sales, and product leaders to foster results that surpass goals.

Content Highlights
Marketing, sales, and product leaders are laser-focused on the bottom-line. When working as a united front, these B2B professionals are a power-house trifecta that can enable any business to maximize client satisfaction, retention, and spend. It’s about more than simply being aligned: it’s about being strategic, sensing buyer needs, and knowing the right tactics that will resonate with buyers and sellers. We are excited to offer you:

110+ role-based sessions aligned to your priorities
Numerous session formats to meet your learning style including analyst presentations, panel discussions, fireside chats and more
Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs
Networking opportunities to help you expand your community, meet with Forrester analysts and connect with peers facing similar challenges

Key Topics
• Account Based Marketing​​
• Channel Marketing and Sales​​
• Content Strategy​
• Customer Advocacy and Obsession​
• Data, Insights, and Measurement​
• Demand Generation​
• Leadership Strategy​
• Marketing Operations​​
• Pipeline Management​
• Portfolio Marketing​​
• Revenue Operations​​
• Sales Enablement​​
• And More

Keynote Sessions
• Time Travel And Transformation: The Future Of B2B Content
• Loosening The Status Quo And Overcoming Inertia: What Leadership Training Missed
• Unlocking Growth And Creativity: Sales In A World Of Insights
• Unlocking Growth And Creativity: Marketing In An Insights World
• Invest Shrewdly In Customer Obsession
• The Power Of Purpose

Who should attend?
B2B buyers and sellers are more demanding than ever. Anticipate your customers’ needs while conquering your priorities with our help. Whether you are the CMO or a top-performing seller, B2B Summit North America will boost your initiatives and optimize pipeline pathways, thus furthering your organization’s intelligent growth goals. Our delegates span a variety of industries, title-levels, and locations.

• One Event Fits All Sizes
Whether you work at a large or emerging company, Forrester’s research can help. Over a third of our attendees are from companies with over 10,000 employees.

• Our Delegates Generate Income On Any Scale
Marketing and Sales leaders keep their eyes on the dollar sign. Over 40% of our attendees come from companies who have yearly revenues of over $2 billion dollars each year.

• Our Delegates Serve Multiple Industries
Hear from leaders in your industry and learn the tactics they are deploying to thrive in a changing buyer market. Most of our attendees come from Software, Business Services, Financial Services, and Communications industries.

• Our Delegates Are Leaders
Over 55% of delegates are top decision makers holding Director, VP, or C-Level roles. An additional 32% of attendees are decision influencers. We have tailored sessions that equip you with the tools you need when approaching key pivotal decisions.

• Our Delegates Are Global
Your priorities vary based on your region. At B2B Summit North America, we focus on content on trending topics seen across the United States & Canada.

• The Key Roles We Serve
See below to learn more about the topics and roles that we will focus on at the upcoming B2B Summit North America.

2022 Speakers

Sarah Elizabeth Lewis
Author and Associate Professor, Harvard University

Rachel Thornton
Chief Marketing Officer, Amazon Web Services (AWS)

Bob Safian
Advisor and Podcast Host, The Flux Group

Amy Bills
VP, Principal Analyst, Forrester

Amy Hawthorne
Principal Analyst, Forrester

Amy Hayes
VP, Research Director, Forrester

Anne Slough
Principal Analyst, Forrester

Anthony McPartlin
Principal Analyst, Forrester

Barbara Winters
Principal Analyst, Forrester

Barbie Mattie
VP, Principal Analyst, Forrester

Barry Vasudevan
VP, Principal Analyst, Forrester

Beth Caplow
VP, Principal Analyst, Forrester

Bob McKinnon
Principal Analyst, Forrester

Robert Peterson
VP, Principal Analyst, Forrester

Brandon Purcell
VP, Principal Analyst, Forrester

Brett Kahnke
Principal Analyst, Forrester

Brock Saladin
Senior Vice President and Chief Commercial Officer, Lexmark International

Caroline Robertson
Vice President, B2B Marketing and Sales Research Director, Forrester

Carrie Rediker
VP, Principal Analyst, Forrester

Christina Schmitt
Principal Analyst, Forrester

Christine Polewarczyk
VP, Research Director, Forrester

Conrad Mills
Principal Analyst, Forrester

Craig Moore
VP, Principal Analyst, Forrester

Cristina De Martini
VP, Research Director, Forrester

Daryl Wright
Principal Analyst, Forrester

David Parry
Principal Analyst, Forrester

Eric Zines
Principal Analyst, Forrester

Erin Rampey
Principal Analyst,

Ian Bruce
VP, Principal Analyst, Forrester

Jeff Lash
VP, Group Director, Forrester

Jennifer Bullock
Principal Analyst, Forrester

Jennifer Chase
Executive Vice President and Chief Marketing Officer, SAS

Jennifer Ross
VP, Research Director, Forrester

Jessie Johnson
Principal Analyst, Forrester

John Arnold
Principal Analyst, Forrester

John Buten
Principal Analyst, Forrester

Julian Archer
VP, Principal Analyst, Forrester

Kathleen Pierce
Principal Analyst, Forrester

Kathy Contreras
VP, Principal Analyst, Forrester

Katie Fabiszak
Principal Analyst, Forrester

Katie Linford
Principal Analyst, Forrester

Katy Tynan
Principal Analyst, Forrester

Kelley Hippler
Chief Sales Officer, Forrester

Kevin Lucas
Principal Analyst, Forrester

Laura Cross
VP, Principal Analyst, Forrester

Laura Ramos
VP, Principal Analyst, Forrester

Lisa Gately
Principal Analyst, Forrester

Lisa Nakano
VP, Research Director, Forrester

Lisa Singer
VP, Research Director, Forrester

Lori Wizdo
VP, Principal Analyst, Forrester

Malachi Threadgill
Principal Analyst, Forrester

Maria Chien
VP, Research Director, Forrester

Matt Papertsian
VP, Research Director, Forrester

Mavis Liew
Principal Analyst, Forrester

Meta Karagianni
VP, Research Director, Forrester

Michelle Yaiser
VP, CX Analytics, Forrester

Mike Pregler
VP, Research Director, Forrester

Monica Behncke
VP, Group Research Director, Forrester

Nancy Maluso
VP, Principal Analyst, Forrester

Nick Buck
VP, Principal Analyst, Forrester

Nicky Briggs
VP, Principal Analyst, Forrester

Paul Ferron
Principal Analyst, Forrester

Peter Ostrow
VP, Research Director, Forrester

Phyllis Davidson
VP, Principal Analyst, Forrester

PJ Carter
Analyst, Forrester

Rani Salehi
Principal Analyst, Forrester

Renee Irion
Principal Analyst, Forrester

Robert Munoz
VP, Principal Analyst, Forrester

Ross Graber
VP, Principal Analyst, Forrester

Sam Somashekar
Principal Analyst, Forrester

Seth Marrs
Principal Analyst, Forrester

Sheryl Pattek
VP, Executive Partner, Forrester

Shirley Macbeth
Chief Marketing Officer, Forrester

Stephanie Sissler
VP, Principal Analyst, Forrester

Steve Silver
VP, Research Director, Forrester

Steven Casey
VP, Research Director, Forrester

Susan Macke
Principal Analyst, Forrester

Terry Flaherty
VP, Principal Analyst, Forrester

Vicki Brown
VP, Principal Analyst, Forrester

Lillian M. Davenport
Principal, End View Solutions, LLC

Seetha Speeney
Talent Strategy Consultant, Formerly Realogy Holdings Corp. and Chubb Insurance

Stacy Brooks
Associate Director | EDI Digital Strategy, Humana | Digital Health Analytics

Stacy Mayer
Executive Coach and Best Selling Author of Promotions Made Easy, Stacy Mayer Consulting

Sven Dellagnolo
Sr. Director, Global Revenue Marketing, Lexmark

Amy Lannum
Global Sales Operations and Global Business Services Sales & Marketing Processes, Lexmark

Alex Stein
Senior Consultant, Forrester

Annie Potvin
Senior Director, Portfolio Programs , Redhat

Wendy Lurrie
Senior Vice President, Global Marketing, Medidata

Jennifer Janowski
Director, Program Management, GE Healthcare IITS USA Corp

Danny De Los Santos
Senior Manager of Curriculum, Strategy, and Training, Atlassian

Tony Wagner
Chief Commercial Officer , Onyx CenterSource

Dave Vegh
Associate Vice President of Revenue Growth , Hyland

Deirdre Crossan
Sr Director, Global Partner Engagement, Equinix, Inc

Mark Bulger
Senior Director of Industry Go to Market, Siemens Digital Industries Software

Hannes Migga-Vierke
VP of Global Marketing Operations and Demand Center , Acronis

Martin Heckmann
Director of Product Marketing, Masonite

Steven Leonard
Chief Sales and Customer Engagement Officer, ArcBest

Lisa Cole
Vice President Corporate Marketing, Global Marketing Leader, Faro Technologies

Ann Hewitt
Senior Vice President, Chief Information Officer , Faro Technologies

Liz Arndt
Senior Director, Global Inside Sales, Siemens Digital Industries Software

Adam Silverman
, Forrester

Hannibal Scipio
Principal Analyst, Forrester

2022 Sponsors

PREMIER:
• Bigtincan

TITANIUM:
• Sense
• Arteriad
• Brand Maker
• Dun & Bradstreet
• HighSpot
• Salesforce

PLATINUM:
• Adobe
• Allego
• Brightcove
• Builder.ai
• Demandbase
• Demandscience
• Hushly
• Influ2
• Integrate
• Leandata
• Mediafly
• Mindtickle
• Mrp
• On24
• Optimizely
• People ai
• Seismic
• Workato

GOLD:
• Action IQ
• Activate
• Bombara
• Chili Piper
• CrowdVocate
• Cvent
• Demand Works
• Digitalzone
• DOMO
• Drift
• Fathom
• GONG
• Impartner
• Intentsify
• Knak
• KPMG
• Leadspace
• Ledger Bennett
• Lucid
• Marketing Profs
• Modus
• Open Prise
• Outreach
• PathFactory
• Printfection
• Rattle
• Revenue Grind
• Rollworks
• Salesloft
• Twilio Segment
• Sendoso
• Showpad
• Storyblock
• Tech target
• Terminus
• Uberflip
• Vidyard

SILVER:
• 2X
• Agent 3
• Align BI
• Alyce
• Boardroom Insiders
• Catalysis
• Ceros
• Conversica
• Etumos
• Freshworks
• Infuse media
• In MOment
• Oktopost
• Oracle Advertising and CX
• Panopto
• Peerspot
• Pipl
• Postal. IO
• Progress Sitefinity
• Qualified
• Sale Spider Media
• Sitecore
• Smarte
• Stensul
• Wrike

BRONZE:
• Alembic
• Bizzabo
• Content Demand
• Conga
• Kompyte
• Lead Angel
• Reachdesk
• SalesBoxai
• Salesintel
• Search Laboratory
• Splash
• Studio Science
• Syncari
• TrustRadius