B2B Summit North America 2024 | Forrester | 5 May 2024 | Austin & Digital, 4330 Gaines Ranch Loop Suite 120. Austin, Texas 78735

Core to this year’s Summit is new Forrester guidance on driving sustained growth by creating a customer-obsessed growth engine. B2B sales, marketing, and product leaders who center their strategies and processes around the customer will be miles ahead of those who don’t.

In three days, across 100 sessions led by 90 Forrester analysts, you’ll find out what it takes to truly align with your customers to sustain growth, boost retention, and elevate your role within the organization.

Forrester’s B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions. Bringing clarity and purpose, B2B Summit 2024 is the forum you need to meet the demands of the new landscape.

Here are a few ways you’ll benefit from Summit insights:

Identify and drive growth opportunities: Discover marketing frameworks to help you craft your growth strategies from both existing and new customers and receive analyst guidance around the micro- and macroeconomic segments to prioritize.
Accelerate innovation: Bring teams together to innovate on buyer value with marketing, sales, and product alignment.
Transform revenue generation: Learn the six steps to aligning marketing, product, and sales on revenue goals and customer obsession.
Preserve brand value: Learn how to retain brand values when external threats and disruption come your way.
Reduce both customer and employee churn: Get the latest insights on how to keep your employees engaged and satisfied and understand the critical linkage with customer retention.

2024 Speakers

Geraldine Tunnell
Chief Marketing Officer, Dell Technologies

Bob Safian
Advisor and Podcast Host, The Flux Group

Nitin Ahuja
Senior Director of Technology Strategy, Verizon Business

Mike Cingari
SVP - Customer Experience, Marketing Operations & Strategy, Verizon Business

Gina Dickson
Chief Product and Marketing Officer, DDI

Steve Runkel
Senior Vice President, Global Sales Strategy, DDI

Jane Stinis
Head of Deal Desk Programs, Worldwide Commercial Operations, ADP

Neel Shah
Division Vice President, Worldwide Commercial Operations, ADP

Megan Friedrich
Vice President, Revenue Operations, Border States

Dan MacAvoy
Vice President of Digital Marketing, HCLTech

Tabitha Robinson-Zogby
Senior Director of Product Management, New York Power Authority

Mark Boothe
CMO, Domo

Sai Koppala
Chief Marketing Officer, SheerID

Lyn Pangares
VP - Growth Marketing, SheerID

Lisa Stifelman-Perry
Director of Global Partner Experience Operations, Splunk

Chris Yeadon
Head of Global Product Marketing – Automotive, TE Connectivity

Phillip Feger
Vice President – Sales Performance, Penske Truck Leasing

Chris Cox
Chief Technology and Digital Officer, KWRI

Jeannette Leong
Zendesk

Dannielle Beaupré
Senior Director, Lifecycle Revenue Marketing & Strategic Programs, Siemens Digital Industries Software

Jeremy Schwartz
Sr. Manager, Global Lead Management and Strategy, Palo Alto Networks

Maria Robinson
Head of Marketing, Reltio

Brandon Kleinman
VP Enterprise Sales, RELTIO

Leslie Chiorazzi
Managing Partner, CMIT Solutions

Gretchen O’Hara
Vice President of Worldwide Channels and Alliances, Splunk

Raji Srinivasan
Jack R. Crosby Regents Chair in Business Administration, UT Austin

John Arnold
Principal Analyst, Forrester

Vicki Brown
VP, Principal Analyst, Forrester

Ian Bruce
VP, Principal Analyst, Forrester

Nick Buck
VP, Principal Analyst, Forrester

John Buten
Principal Analyst, Forrester

Beth Caplow
VP, Principal Analyst, Forrester

Steven Casey
VP, Research Director, Forrester

Maria Chien
VP, Principal Analyst, Forrester

Nora Conklin
Principal Analyst, Forrester

Kathy Contreras
VP, Principal Analyst, Forrester

Laura Cross
VP, Principal Analyst, Forrester

Phyllis Davidson
VP, Principal Analyst, Forrester

Su Doyle
Senior Analyst, Forrester

Jon Erickson
VP, Total Economic Impact (TEI), Forrester

Katie Fabiszak
Principal Analyst, Forrester

Terry Flaherty
VP, Principal Analyst, Forrester

Kelvin Gee
Principal Analyst, Forrester

Michele Goetz
VP, Principal Analyst, Forrester

Ross Graber
VP, Principal Analyst, Forrester

Kim Herrington
Senior Analyst, Forrester

Hannibal Scipio, II
Principal Analyst, Forrester

Renee Irion
Principal Analyst, Forrester

Jessie Johnson
Principal Analyst, Forrester

Brett Kahnke
Principal Analyst, Forrester

Vikram Krishna
Former Executive Vice President, Head of Group Marketing & Customer Experience, Forrester

Katie Linford
Principal Analyst, Forrester

Brigitte Majewski
VP, Research Director, Forrester

Naomi Marr
Principal Analyst, Forrester

Cristina De Martini
VP, Research Director, Forrester

Craig Moore
VP, Principal Analyst, Forrester

Robert Muñoz
VP, Principal Analyst, Forrester

Peter Ostrow
VP, Principal Analyst, Forrester

Kathleen Pierce
Principal Analyst, Forrester

Mike Pregler
VP, Research Director, Forrester

Laura Ramos
VP, Principal Analyst, Forrester

Rani Salehi
Principal Analyst, Forrester

Matthew Selheimer
VP, Research Director, Forrester

Steve Silver
VP, Research Director, Forrester

Lisa Singer
VP, Principal Analyst, Forrester

Stephanie Sissler
VP, Principal Analyst, Forrester

Shari Srebnick
Principal Analyst, Forrester

Srividya Sridharan
VP, Group Director, Forrester

Karen Tran
Principal Analyst, Forrester

Katy Tynan
VP, Principal Analyst, Forrester

Barry Vasudevan
VP, Principal Analyst, Forrester

Brittany Viola
Analyst, Forrester

Doug Washburn
VP, Research Products, Forrester

Judy Weader
Principal Analyst, Forrester

Barbara Winters
VP, Principal Analyst, Forrester

Jenna Wohead
Director, Product Management, Forrester

Eric Zines
Principal Analyst, Forrester

Courtney Jane Acuff
SVP, Marketing, Ansira

Victoria Albert
VP of Marketing, INFUSE

Gabriela Allen
Head of Demand Generation, Verizon

Paul Ambraz
Vice President of Investment and Resource Management, IBM Marketing, Communications and Citizenship, IBM

Brooke Anderson
Group Marketing Manager, Performance Marketing, PitchBook

Paul Anderson
VP of Solutions Engineering, Showpad

Angela Apple
Global Head of Sales Enablement, Uber Eats

Sam Archbold
Sr Vice President, Digital Strategy, Analytics & Operations Corporate Segment Marketing, U.S. Bank

Amber Armstrong
Chief Marketing Officer, Sales Cloud, Salesforce

Andrew Au
Managing Partner, Intercept

Josh Baez
Sr. Manager of Demand Generation, NetLine

Sanjeev Balakrishnan
SVP, Customer Success, Salesforce

Tessa Barron
Senior Vice President of Marketing, ON24

Tiffany Bellah
Director, Operations Enterprise Applications, Togetherwork

Karlyn Bentley
SVP, Client Partnership, Ansira

Christian Bianchi
Digital Marketing Integration Manager, Shell Energy

Ruth Bolster
Product Marketing Manager, Salesforce

Laura Hale Brockway
ELS, Vice President of Marketing, Texas Medical Liability Trust (TMLT)

Katie Campbell
Senior Manager Product Marketing, Salesforce

Jennifer Cannizzaro
VP Product Marketing, Responsive

Aristomenis Capogeannis
Senior Director, Enterprise Revenue Marketing, NVIDIA

Melinda Chan
SVP, Marketing, Thomson Reuters

Carolyn Wellsfry Cheng
Director, Global ABX, Workday

Colleen Cimone
Enterprise Solution Consultant, Mindtickle

Alexis Carroll Cline
Director of Content Strategy, Emerald Studio

Latané Conant
Chief Revenue Officer, 6sense

Lokesh Dave
Enlyft, CEO

Colin Day
Managing Director EMEA & Vice President Business Development, Oktopost

Jeff Day
SVP, Marketing, Act-On Software

Sarah Dempsey
Vice President of Marketing, U.S. Bank

Spencer Dent
Co-CEO and Founder, Clozd

Gurpinder Dhillon
Vice President Market Planner, S&MS Data Solutions, Dun & Bradstreet

Noah Dinkin
Founder and CEO, Stensul

Shannon Duffy
Chief Marketing Officer, Asana

Dave Evatt
Senior Solutions Engineer, Calendly

Marty Fettig
Executive Vice President of Sales, pharosIQ

David Fortino
Chief Strategy Officer, NetLine

Jason Garrett
VP of Sales, Deselect

Eric Gilpin
CRO, G2

Jason Gladu
Chief Strategy Officer, Convertr

Travis Goodrich
SVP Global Campaign Marketing, Salesforce

Jarod Greene
CMO, Vivun

Ed Grossman
Co-Chair and Chief Strategy Officer, Activate Marketing Services

Anna Harris
VP of Brand Strategy, Ledger Bennett

David Harvey
Chief Revenue Officer, Southwest Airlines

Calen Holbrooks
VP, Marketing, ZoomInfo

Carol Howley
CMO, Exclaimer

Jessica Hreha
Head of Marketing AI Strategy and Client Transformation, Jasper

Matt Hummel
VP of Marketing, Pipeline360

Shafqat Islam
Chief Marketing Officer, Optimizely

Lindsay Jensen
Sr. Director of Partner Strategy and Growth, Impartner

Craig Johnson
SVP, Head of Industry, B2B, Dentsu

Jen Jones
CMO, commercetools

Linnette Jones
VP, Strategic Accounts, Data Axle

Chip Klang
Co-Founder and CEO, Lead2Pipeline

Sandeep Kumar
GTM Strategy and Revenue Operations Leader, Cisco

Chris Leger
CEO, Bython

John Lenzen
Chief Marketing Officer, Sparq

Lissette Leonardo
Senior Operations Manager, Monster

Helena Lewis
Helena Lewis Director of Martech, Data, and Audience, NI

Kelly Lewis
Vice President of Revenue Enablement, Highspot

Evan Liang
Co-Founder and CEO, LeanData

Tom Magadieu
Senior Director, Digital and SMB Marketing, WEX

Kate Mahajoudeen
Senior Director, Growth Marketing, Comcast Business

Kyle McCormick
Director of Marketing Operations, CrowdStrike

Michael McGoldrick
Vice President of Marketing, pharosIQ

Tess Mercer
Head of Marketing Operations, Box

Elisabeth Michaud
Sr. Director, Product Marketing, Highspot

Matthew Miller
Global ABX Principal, Workday

Sudeep Misra
Global Integrated Campaigns, ServiceNow

Shane Murphy-Reuter
CMO, Webflow

Mike Ni
CMO, Openprise

Jerry Nichols
VP, Marketing Data, Analytics, and Insights, Bottomline

EJ Oelling
Vice President, ABX, 6sense

Paul Ohls
Chief Revenue Officer, Airtable

Michelle Ow
Head of Studio Strategy & Ops, Amazon Studios

Christian Pieper
Senior Product Marketing Manager, Mindtickle

Christine Polewarczyk
SVP of Product Marketing and Research, PathFactory

Ben Pollack
Vice President of Digital Marketing, Unisys

Kayla Prunier
AVP, New Business Director, ZoomInfo

Tomás Puig
Founder and CEO, Alembic Technologies, Inc.

Rose Punkunus
Founder and CEO, Sudozi

Cristina Puscas
Account Director, Emerald Studio

Andrew Racine
VP of Marketing, Writer

Saima Rashid
VP, Marketing and Revenue Analytics, 6sense

Kayla Rasmussen
Senior Solutions Engineer, Webflow

Nicola Ray
CEO, Modern

Tim Riesterer
Chief Strategy Officer, Corporate Visions

Eboni Ryan
VP of Marketing, Digitalzone

Michael Schultz
CMO and ICP Evangelist, Enlyft

Natalie Severino
VP of Product & Customer Marketing, Sprout Social

Neha Shah
Sr. Director Product Marketing, Salesforce

Rajul Shah
Head of Sales, Growth Products, Zoom

Amish Sheth
VP Solutions Engineering, Leadspace

Quintin Smith
Head of Product Marketing, CaptivateIQ

Chadia Sparrer
Senior Manager, Demand Generation at Proofpoint

Jack Speyer
Marketing Ops Director, Iron Mountain

Scott Stano
Senior Manager for Demand Optimization in the Americas, Iron Mountain

John Steinert
Chief Marketing Officer, TechTarget

John Stephens-Webb
Senior Solutions Engineer, Webflow

Linda Su
Solutions Product Marketing Lead, Salesloft

Hannah Swanson
Director of Marketing, Intentsify

Tracy Swartzendruber
Vice President, Marketing – Power Generation and Oil & Gas, GE Vernova

Tabrez Syed
Cofounder & CEO, boxcars.ai

Kira Theuer
Regional Sales Director, NI

Malachi Threadgill
VP of Growth and Product Marketing, Broadvoice

Lindsey Tighgart
CMO, Mediafly

Rowan Tonkin
CMO, Planful

Michael Vanderhoof
Director, Digital Experimentation, Digital Data Capture, Charles Schwab

Anne Veit
GVP, Head of Product Strategy, Razorfish

Andrea Vicic
Director of Product Marketing, Knak

Megan Virtanen
Senior Vice President of Marketing, Uberflip

Gudrun Wetak
Head of Global Data Operations - Marketing, Rockwell Automation

Jim Williams
CMO, Uptempo

Mary Nell Williams
Senior, Specialist SE, Salesforce

Geert Wirtjes
Vice President, Systems & Process Transformation, Algolia

Holly Xiao
Director of Product Marketing, Drift

Stephanie Zembal
Sr. Manager Channel Marketing, Palo Alto Networks

Susan Zuzic
Sr. Director, Global Accounts, People.ai

2024 Sponsors

PREMIER SPONSORS:
• Outreach
• Salesforce

PLATINUM SPONSORS:
• 6Sense
• Bambora
• Demandbase
• Dun&Bradstreet
• Highspot
• Leadspace
• NetLine
• Optimizely
• PharosIQ
• RollWorks
• Zoominfo

GOLD SPONSORS:
• Activate
• Airtable
• Bigtincan
• Bython
• Clozd
• Corporate Visions
• Cvent
• DemandWorks
• Digitalzone
• G2
• Gong
• Impartner
• Intentsify
• Lead2Pipeline
• LeanData
• Ledger Bennett
• Monday.com
• PathFactory
• People Ai
• Planful
• TechTarget
• Terminus
• The Marketing Practice
• Uberflip
• Uptempo

SILVER SPONSORS
• ACTON
• Alembic
• Ansira
• Calendly
• Captivate IQ
• CHEQ
• Data axle
• Exclaimer
• Infuse
• Integrate
• Jasper
• Knak
• Mediafly
• Mindtickle
• Modern
• Ktopost
• Openprise
• Pipeline360
• Responsive
• Salesloft
• Showpad
• Tensul
• Typeface
• Vivun
• Webflow
• Writer
• Zoom

BRONZE SPONSORS:
• 360 Insight
• Ascent Cloud
• Boardroom Insiders
• Conquer
• Datamatics
• Fathom
• Future B2B
• Hushly
• Janek
• Level
• MemoryBlue
• Mperativ
• OpenSense
• SalesIntel
• Smarte
• Sundaysky
• Technology Advice
• Tray.io
• Verndale