Benelux CMO Network 2022 | The Network Group Events | 15 May 2022 | Hotel Novotel Amsterdam City, Europaboulevard 10, 1083 AD Amsterdam, Netherlands

In a hyperconnected world with the far-reaching power of digital, social and mobile media; the customer is king. Harnessing the customer experience, personalisation and brand development in an all mobile, all social world and becoming more data and content driven means CMOs are on an evolving journey of transforming marketing to a growth engine though customer insight.

Creating cutting edge marketing programmes by implementing new technologies, data and insights is at the top of every CMO’s agenda. The CMO of the future will get closer to their customers than ever before, driving transformational change across their organisations through the use of Big Data, Customer Analytics as well as emerging technologies.

The event brings together the leaders in Marketing, Communications, Digital and Engagement from the largest enterprises globally to share best practice case studies, discuss the changes and opportunities facing the industry as well as to network with their peers in an intimate setting that is closed to the media and run under the Chatham House Rule.

Topics covered:
• Driving growth in the digital age
• Data evolution in an era of tight regulation and cookie fatigue
• The critical role of sustainability in 2022
• Enhancing customer experience through innovating the customer journey
• Strategies to show return on marketing investment
• The benefits and challenges of marketing automation
• How marketing can lead post-pandemic recovery
• Maximising efficiency and messaging to deliver true value
• How a strategic rebrand could maximise evolution in a fluid landscape
• Leveraging brand purpose as inflation bites
• What does the future hold for marketers in 2023 and beyond